• by admin , December 9, 2011

Though 1 in 4 babies born in the U.S. today is Hispanic, there is a discernible lack of Spanish-language parenting resources available. For Pampers, Carat USA sought to fill  this void by creating the first Spanish-language social platform for new Hispanic moms to connect, ask questions, give advice and celebrate her baby’s life. The campaign sought to create a maternal voice and feeling in hopes to gain the trust of the new mothers.