• by admin , December 9, 2011

AXE and Brightline created and ran the Excite campaign for 10 weeks across DISH, PlayStation, Xbox Live and Havoc VOD to about 79.8 million homes during summer 2011. From TV to video games, models in AXE commercials fell to Earth inviting gamers to play Unilever’s first-ever game in PlayStation Home. Players earned prizes for avatars and the experience generated 2.39 million views, 56 million impressions, 1.2 million downloads, and 1.77 million minutes of game play.