• by admin , December 9, 2011

The campaign targeted teachers, in hopes that they would facilitate classroom programs using Chiquita Bananas. Direct mail, online banners, e-mail blasts and search ads directed teachers to a micro-site, where they could download content. An agreement with 20th Century Fox permitted the use of Rio: The Movie elements into the campaign as well as coupons for the Rio DVD. The campaign delivered over 110 million impressions and over 195,000 site visitors. More than 16,000 teacher emails were obtained.