• by admin , December 9, 2011

Intel made an entrance into Web-enabled interactive with marketing blanketing 80% of space in Penn Station. The bus/tunnel signage, and subway banners asked consumers to download an Android application before attending a demonstration. A digital screen recognized participants by name as they arrived. Seventy percent of those who downloaded the application traveled to Penn Station to experience the demo. The program garnered 552 million impressions, and the Mobile Storefront drew 21.4 million impressions.