by Erik Sass on Oct 5, 3:08 PM
The convergence of digital out-of-home video and mobile marketing is increasing the ability of both channels to reach consumers at the point of sales, as well as allowing marketers to measure the impact of DOOH campaigns more precisely. With these goals in mind, Adspace Networks has launched Clip'd, a platform for delivering mobile coupons to consumers in the retail environment.
by Erik Sass on Sep 21, 3:23 PM
Beantown commuters will be treated to a spectacular digital out-of-home experience beginning in January, when two digital screens, both measuring 17.7 feet wide and 10 feet tall, go live on the concourse at Boston's busy South Station -- the Massachusetts Bay Transportation Authority's largest train station and intercity bus terminal, and a main stop on Amtrak's Northeast Corridor.
by Erik Sass on Sep 14, 1:12 PM
Some activities are made for social media integration, and spectator sports are high on the list: team loyalties are inherently communal, and fans celebrate (and commiserate) together in stadiums, sports bars, at home -- and now online. With this in mind, Access Sports Media is offering advertisers a variety of social media integrations through a new service called Access Sports Connect, which gives them the ability to feature their brands in the social and mobile marketing messages of professional sports teams nationwide -- promotions that can also be oordinated with messages on Access Sports' digital out-of-home network in sports venues, …
by Erik Sass on Sep 7, 2:38 PM
The flying experience will be getting somewhat less heinous -- for some travelers, at least -- thanks to a new digital place-based media offering from Clear Channel Airports. The product, ClearVision, allows travelers to choose video content from a variety of publishers for consumption on their mobile devices via airport-based WiFi as well as via place-based TV networks in airports.
by Erik Sass on Aug 31, 5:33 PM
If endless rows of slot machines aren't your thing, you're in luck: Las Vegas' McCarran International Airport is installing interactive digital signage that allows you to spend a few minutes actually, like, learning something useful without having to throw five $20 bills down the drain.
by Erik Sass on Aug 17, 2:34 PM
While some big digital out-of-home networks have vowed to win money from TV budgets, digital and online budgets are about as common a source for DOOH spending as TV budgets -- and their share is growing fast, while TV is dwindling, according to a new survey of 1,761 strategic media planners conducted by the Digital Place-Based Advertising Association in May and released this week.
by Erik Sass on Aug 10, 3:59 PM
The digital out-of-home space is growing fast, and retail-based networks may be the fastest-growing part of it, judging by the number of deals in recent weeks.
by Erik Sass on Aug 3, 3:47 PM
It's either a dream come true or a nightmare, depending on your feelings about David Beckham in his skivvies. This week huge images of the soccer player modeling underwear were stalking England's green and pleasant land, thanks to a spectacular digital out-of-home promotion that saw them projected onto the famous white chalk Cliffs of Dover.
by Erik Sass on Jul 27, 4:08 PM
Magink Display Technologies, an Israeli company that was an early pioneer of "e-ink" displays, is no more: the company has put its patents up for sale in a bidding process that will conclude on July 31, according to industry blog Dailydooh. IP transactions and advisory firm Marqera, LLC is handling the patent sale; Dailydooh has posted the patent portfolio offering here.
by Erik Sass on Jul 20, 3:23 PM
Lamar Advertising is bolstering its presence in the Southwest with the acquisition of American Outdoor Advertising, a Phoenix-based company that owns 127 static and 30 digital billboards in and around Arizona's largest city (making AMO the largest independent billboard operator in Arizona). Terms of the deal were not disclosed.