Sitting here on my red cotton Ikea couch, wearing Zara sweatpants, Forever 21 flannel, and a cozy H&M sweater, I am glancing around anxiously, worried they'll see me in all this cotton.
Once upon a time, the use of email was going to reduce paper use and costs internally for businesses. Remember those email signatures reminding the more old-school in the office "please do not print this email?"
Shrieking hurricanes, raging forest fires from hell, and the steady parching of the world's biggest population centers. The horsemen of the climate change apocalypse are almost upon us and their advance guard is here. And there are still those who continue to deny the reality of the effect human actions have had on the environment.
There are many environmentally harmful habits I still need to stop (e.g., drinking pod coffee), but like many other tree huggers, I have become obnoxious about avoiding one-use bags. On days I forget my cloth grocery bag (most days), I can be seen wobbling through the streets of Los Angeles, precariously balancing a milk jug on top of a cereal box on top of toilet paper.
Even if we're loathe to admit that climate change is a thing, it makes sense for those who use the most energy to do what they can to keep their carbon footprint in check, which puts the medical industry right up near the top of the list.
It may come as a surprise to those of us who consider ourselves au courant with the state of the world, not to mention sane, that there are still people out there who would deny the reality of human-caused climate change. So imagine how you might feel upon encountering voices that say global warming is actually good for humans.
I spent two intense days at the Social Good Summit in New York last week and left feeling both exhausted and exhilarated. The exhaustion was the result of attending six hours of back-to-back sessions with no break, listening to an impressive mix of leaders from business, government, the entertainment world, NGOs, start-ups and civil society talk about the challenges confronting the world today. These leaders have established 17 ambitious sustainable goals for the world to accomplish-in only 15 short years. The exhilaration came from feeling empowered to think about new ways to tackle some of these goals using the powerful ...
Consumers are becoming increasingly more sophisticated in making environmentally friendly decisions, prompting marketers to devise ever more nuanced methods of "green communication." The Federal Trade Commission's Green Guides have been revised only twice in the last 17 years, most recently in 2012, and these infrequent updates struggle to keep pace with marketing strategies that may give rise to consumer confusion and deceptive greenwashing by companies.
When it comes to selling green or energy-efficient products, we marketers tend to throw around a lot of jargon. But do consumers really speak our language? A recent research report from Shelton Group shows that some green buzzwords are big consumer favorites, while others are total turnoffs.
Witch-hunts, tar, feathers and public pillorying are not usually found in the modern marketing plan. But sometimes, you have to go back in time to move forward. Let's talk about the subject that has displaced discussions by Californians of where you can find the best yoga studio, quinoa salad or stretch of beach: the water crisis.