• Trade Secrets From An Eco-preneur - Aligning With Sustainable Causes
    Many brands today are looking to align themselves with sustainable causes, but may be challenged and confused by how to make it happen. As a follow-up to last month's post, "Is a Sustainable App in Your Future?," I interviewed Tom Corbett, general manager at Indiecentive.
  • The Green Tea Party Movement
    Al Gore and Rush Limbaugh just got married.
  • When Going Green Is Uncomfortable ...
    I'll be the first to admit it - sometimes the more environmentally responsible lifestyle decision is also the choice that is inconvenient, uncomfortable and just plain hard. The small, everyday adjustments that we make to live more sustainable lives - walking instead of driving, shopping with reusable bags versus plastic bags, washable napkins or tissues instead of disposable ones - collectively make a significant difference in improving the state of the planet, but also require more time, more planning, and more effort from us.
  • It's Not Too Late
    Yes, I know it's February. Which is really not the time to talk about New Year's Resolutions. That said, considering the state of the planet, maybe every month is a good time to talk about the actions we can take to reverse global warming.
  • Is A Sustainable App In Your Brand's Future?
    With mobile technology being the current go-to information platform, many sustainable brands - from global icons to mid-size and entrepreneurial ventures - are developing apps as a means of turning their social good message into something more visible and interactive. Marilyn Simes, president of Digital Instincts, a digital marketing agency, provides an expert's perspective on what companies should know about their customers before creating a sustainable app.
  • How To Sell Clean Energy And Green Products When They Cost Less
    Marketing clean energy or any green product has always had to rely on overcoming the fact that the consumer would pay more.
  • Using Storytelling To Change Consumer Behavior: Q&A With Unilever's Jonathan Atwood
    At the 2013 Yale-Interbrand Sustainability Marketing Conference: The Power of True Stories, I connected with Unilever's Jonathan Atwood, VP for sustainable living and corporate communications, to discuss how one of the world's leading suppliers of food, home and personal care products uses storytelling to share its sustainability journey and change consumer behavior.
  • Plug And Play
    I'm feeling slightly more virtuous today. It's not because I got up early and worked out (though I did). It's not because I filed all my expense reports ( I have not). No, I am on the verge of making a move from the internal combustion engine to one more befitting the century we live in.
  • 3 Ways To Share Your Passion In 2014
    If your organization supports sustainability and a commitment to earth-friendly practices, the start of a New Year is a good time to reignite your company's positioning and adherence to making the world a better place. The collective social consciousness is expanding as customers seek out products and services that are aligned with their desire to "do their bit" for the environment and be good corporate citizens. Content marketing is one of the best ways to let stakeholders know how your company or brand is doing to support "green." This includes an editorial approach that puts a priority on powerful content ...
  • Why Does Eco-friendly Coffee Taste Better To Eco-friendly People?
    It turns out "green washing" is also green tasting. According to a new study, people who self-identified as environmentalists preferred the taste of coffee labeled "eco-friendly" to the exact same coffee that didn't carry that label.
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