• Countdown To Earth Day: There's Still Time To Take Action
    Much has changed since the first Earth Day (1970) in the U.S. - the creation of the Environmental Protection Agency, the passage of the Clean Air, Clean Water and Endangered Species Acts. Since 1990, the movement has gone global, lifting environmental issues onto the world stage.
  • Climate Change Denier's Estate Could Go Underwater - Literally
    On Wednesday the Obama administration announced a new website created with data visualization tools to make it easier for Americans to see the effects of climate change on their communities that are all but certain to occur within the coming years. True to a government-made website, Climate.data is hard to use, but after a bit of tinkering I was able to find an interesting mapping tool that showed the likely impact of sea level rise on coastal communities.
  • New Study Finds Social Media Best Practices for Sustainability Storytelling
    Corporate storytelling has emerged as a powerful strategy to engage and inspire audiences on topics ranging from launching new products, to support recruitment, and notably to discuss sustainability initiatives, programs and progress. Alongside the rise of sustainability storytelling, social media has become a valued tool to bring corporate initiatives to life in the digital age.
  • The Impossibility Of Ending
    "People change the world," writes Elizabeth Kolbert, in her excellent and very frightening book, The Sixth Extinction: An Unnatural History. As you may have guessed if you read this column, she doesn't mean in a good, Joan of Arc-Gandhi-Dr.King-Einstein way. In the history of life on earth, there have been five extinctions. But none as great as the one we are now engineering through our population, our technologies and, finally, by our refusal to think beyond short-term gratification.
  • Trade Secrets From An Eco-preneur - Aligning With Sustainable Causes
    Many brands today are looking to align themselves with sustainable causes, but may be challenged and confused by how to make it happen. As a follow-up to last month's post, "Is a Sustainable App in Your Future?," I interviewed Tom Corbett, general manager at Indiecentive.
  • The Green Tea Party Movement
    Al Gore and Rush Limbaugh just got married.
  • When Going Green Is Uncomfortable ...
    I'll be the first to admit it - sometimes the more environmentally responsible lifestyle decision is also the choice that is inconvenient, uncomfortable and just plain hard. The small, everyday adjustments that we make to live more sustainable lives - walking instead of driving, shopping with reusable bags versus plastic bags, washable napkins or tissues instead of disposable ones - collectively make a significant difference in improving the state of the planet, but also require more time, more planning, and more effort from us.
  • It's Not Too Late
    Yes, I know it's February. Which is really not the time to talk about New Year's Resolutions. That said, considering the state of the planet, maybe every month is a good time to talk about the actions we can take to reverse global warming.
  • Is A Sustainable App In Your Brand's Future?
    With mobile technology being the current go-to information platform, many sustainable brands - from global icons to mid-size and entrepreneurial ventures - are developing apps as a means of turning their social good message into something more visible and interactive. Marilyn Simes, president of Digital Instincts, a digital marketing agency, provides an expert's perspective on what companies should know about their customers before creating a sustainable app.
  • How To Sell Clean Energy And Green Products When They Cost Less
    Marketing clean energy or any green product has always had to rely on overcoming the fact that the consumer would pay more.
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