MARKETINGTOOLS: CRM
by Drew Neisser on Feb 23, 9:42 AM
I had the pleasure of hearing executives from Progressive and USAA address their impressively relentless focus on customer satisfaction. These presentations were part of a two-day Net Promoter conference that celebrated the power of monitoring and addressing customer satisfaction at every point of contact.
MARKETINGTOOLS: CRM
by D. Daniel Ziv on Feb 16, 9:55 AM
Multiply the power of analytics through marketing, social media and customer service.
MARKETINGTOOLS: CRM
by Chad Little on Feb 9, 9:03 AM
Start asking for referrals, and even more importantly, start posting your referral rate. Strive to improve the rate and make it part of regular discussions at management meetings. The lifetime value of a repeat customer is key -- not that one-time conversion on the front end.
MARKETINGTOOLS: CRM
by Derek Cheng on Feb 2, 11:01 AM
These tactics aren't complicated, and you can perfect them over time in terms of their frequency, level of information, or approach. The key is to keep it up. You've spent the money to acquire those customers. Take simple, extra steps to nurture and keep them.
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