An important first step in building and retaining customer loyalty might be a review of current deployment of analytics to make sure that customer insights are both identified and incorporated into key decisions about product development and channel utilization.» 0 Comments
As marketing professionals, great ideas are probably our most important asset. Great marketers need to generate and communicate visionary ideas long before a new product or service is finalized and ready for consumption. But where do these great ideas come from?» 0 Comments
Through it all, though, one thing is clear -- retargeting is going to continue and in all kinds of different forms. The future of retargeting is not just about a more highly evolved message tied to a product you viewed online or a variation of scaling offers until you buy. It's going to become as much about where as it is about what.» 0 Comments
