An important first step in building and retaining customer loyalty might be a review of current deployment of analytics to make sure that customer insights are both identified and incorporated into key decisions about product development and channel utilization.
As marketing professionals, great ideas are probably our most important asset. Great marketers need to generate and communicate visionary ideas long before a new product or service is finalized and ready for consumption. But where do these great ideas come from?
Should e-commerce companies and online retailers develop their own in-house daily deals strategy?
Through it all, though, one thing is clear -- retargeting is going to continue and in all kinds of different forms. The future of retargeting is not just about a more highly evolved message tied to a product you viewed online or a variation of scaling offers until you buy. It's going to become as much about where as it is about what.