MARKETINGTOOLS: CRM
by Gavin Finn on Oct 26, 9:24 AM
Marketers need to create engaging and rewarding experiences, paying close attention to ensuring that sales associates are better prepared to sell to customer needs and wants, delivering self-guided technology-based demonstrations, and including customers' interactions and feedback at every possible step of the process. By placing a significant emphasis on customer engagement and interaction, marketers can keep customers coming back for more.
MARKETINGTOOLS: CRM
by D. Daniel Ziv on Oct 19, 9:49 AM
This is the face of the new outsourcer -- driven to establish loyal, long-term strategic relationships with end customers on behalf of their clients. Customer service is quickly becoming a critical intelligence source for marketing organizations. As this trend continues, businesses and their outsourced customer service vendors must find ways to achieve greater integration.
MARKETINGTOOLS: CRM
by Chad Little on Oct 12, 9:09 AM
Sometimes I wonder why a company is trying so hard to wow me -- what are they trying to mask using their service personnel? Take the off-the-cuff platitude, "Is there anything else I can do for you today?" offered at the end of a transaction. Take all that energy spent trying to exceed my expectations and apply it to your other processes. Then maybe I'll be happier about the whole experience.
MARKETINGTOOLS: CRM
by Nick Smith on Oct 5, 7:03 AM
Generating profitable growth under such circumstances calls for a combination of operational efficiency, analytical insight and disciplined innovation. Companies with these elements in place will be well-positioned to accelerate growth and achieve high performance.
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