Results for October 2011

The Writing On The Wall: Transform Your Business Before It's Too Late
A few weeks ago, I walked into a Borders store. What I experienced were the final days of a once-magnificent chain. Two stories, filled with beautifully organized books and music, were now condensed to a "garage sale" on a half floor. In hindsight, was the writing on the wall for this organization?» 0 Comments
When 'You've Lost That Loving Feeling'
As the Righteous Brothers sang in their iconic hit, "You never close your eyes anymore when I kiss your lips ... and there's no tenderness like before in your fingertips," what do you do when that loving feeling about CRM is gone ... gone, gone? (Whoa ... o-o-o-o)» 0 Comments
What IS CRM, Anyway?
The question sounds odd, doesn't it, when every month I write a column about CRM -- and you, presumably, read it? But do we all really know what we're talking about when we say customer relationship marketing?» 0 Comments
Is The 'S' In Sales For Sleazy??
I remember being in business school, and one of our real professors (a full-time executive, part-time academic) started discussing different career paths that his bright-eyed and bushy-tailed disciples might choose to take.» 0 Comments