Walt Disney CEO Bob Iger is likely to couple the appointment of a new studio chief with new initiatives and changes aimed at reinventing the film business for the digital age.» 0 Comments
General Electric's pending decision to retain total or partial ownership of NBC Universal could hinge on radical changes to its weakest financial links, including its ad-dependent NBC broadcast network and TV stations.» 0 Comments
With the 2010 budgeting process begun, analysts have to decide how much ad spending will eventually come back, and where those dollars will land.» 0 Comments
When the executives at Razorfish, an ad agency "born digital," peer into their crystal balls, they see thing like universal screens, ubiquitous devices and consumer e-dentities becoming realities within the next five years.» 0 Comments
