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Although it is clearly fixed on preserving the cable lifeline to homes and the proprietary content and data it carries, Comcast should kick advertising and e-commerce into the interactive 21st century as it prepares to assume control of NBCU.
At a time when digital interactivity should be inspiring widespread innovation and out-of-box thinking, too many media companies continue to respond with blanket denial and complacency that will shatter their bottom line.
The challenge for the networks will be holding the line on free access to premium content online that undermines TV's value proposition. Consumers are still willing to spend more on media than personal items.