Results for October 2010

Levinsohn's Expertise Can Transform Yahoo
It was a no-brainer for Ross Levinsohn to grab the opportunity to lift Yahoo out of its chronic doldrums and off the interactive sidelines. The man is a builder.» 0 Comments
Mobile: All Things To All People
Mobile ad spending is ramping faster than predicted, growing more than six-fold from 2009 to nearly $2.55 billion in 2014. But the changing dynamics driving it will have a more profound impact on marketing and media business models» 0 Comments
Future Growth: It's All About Mobile
If you don't have a mobile strategy, you don't have a growth plan. The number of people accessing the Internet from mobile devices will outpace the PC within five years.» 2 Comments
4 Tenets To Expedite Digital Progress
The content conundrum would be less of an albatross for all traditional media seeking digital footing if the players reconciled a few basic truths.» 0 Comments
Burke Has Opportunity To Reinvent NBCU, Big Media
To make the most of combined assets, Steve Burke will need to reinvent -- not simply integrate -- portions of NBC Universal and Comcast when the entities merge. He also has a chance to rejuvenate the content and ad businesses.» 0 Comments