Results for July 2010

Broadcast TV: Good News, Bad News Forecast
While acknowledging the robust advertising recovery, Wall Street is looking for -- but not finding -- many signs of sustainable long-term growth in national and local broadcast television. This year's 5% rebound in total ad revenues to $155 billion is roughly equivalent to 2000 spending levels -- even though there are more media platforms.» 0 Comments
iPad Disconnect Could Prove Costly For Media, Advertisers
The major disconnect between the explosive adoption of Apple's iPad by consumers and businesses, and the fumbled, reticent response from so many media and advertising players could quickly become a lost cause -- literally.» 0 Comments
Google, Omnicom Partnership Redefines Digital Advertising
There's more to the new Google and Omnicom Group alliance than meets the eye. This formal collaboration in will have significant consumer privacy, mobile and social media implications -- areas in which both companies have seemed intent to push the envelope.» 0 Comments
Mainstream Media Needs To Digitally Reboot
Media moguls at Allen & Co.'s annual summit appear chronically stumped about how to radically transform or purge their legacy assets, while effectively integrating new digital businesses.» 0 Comments
Internet Giants Haven't Cracked Digital Ad Code
Apple, Hulu and Google are intensifying the race for a share of the $65 billion in broadcast TV advertising gradually shifting to online and mobile. Duccess depends on grasping consumers' changing digital behaviors; so far, they've missed the mark.» 0 Comments