- Ferrari Judged World's Most Powerful Brand
Around the Net In OMD Europe, Nina Lentini - Monday, February 18, 2013
While tech giant Apple is the world's most valuable brand, it ...
- Ford Brings Back Fiesta Movement
Raw, Karl Greenberg - Tuesday, February 19, 2013
Ford bringing back Fiesta Movement. ...
- Henry Ford's Great-Granddaughter Shifts Roles
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Elena Ford has held a number of marketing jobs at Ford Mot ...
- Honda's Back 'Atcha On Valentine's Day
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Honda Associates, including those at headquarters in Torrance, Calif. and at manufacturi ...
- Schreyer: Design Maestro For Kia And Hyundai
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 15, 2013
It's an extraordinary event when Korean business drops the bridge over i ...
- Porsche Narrows Ad Review
Around the Net In Brand Marketing, Nina Lentini - Friday, February 15, 2013
Porsche is considering five agencies for its North America creative account, p ...
- Scion's Murtha: Focus Shifts But Not Identity
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
The latest program, "Make Every Second Count," by long-time AOR Attik, featur ...
- Dealers Must Adapt To Mobile Millennials
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
If you aren't reaching Millennials on mobile devices, you probably aren't reachi ...
- Manchester United Kicks Up Sponsorship Fees, Network Control
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
An undisclosed marketer has signed an eight-year deal to place its bra ...
- Tesla Feud With 'New York Times' Hurting Tesla
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 14, 2013
A dispute between Tesla Motors and the New York Times over ...
- Toyota Tops In Vehicle Dependability ... Again
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
Toyota is a big-time leader in the 24th annual J.D. Power &am ...
- Kia Does NBA All-Stars With Blake Griffin
MediaDailyNews, Karl Greenberg - Wednesday, February 13, 2013
Kia, official auto sponsor of the NBA, has released the final t ...
- Chevrolet Tries To Boost Malibu
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
To achieve share gains, Chevrolet needs to save Malibu. The company h ...
- Driving Home Your Message
Engage:Moms, Patti Minglin - Wednesday, February 13, 2013
This week, I am attending the Chicago Auto Show. You may n ...
- Chevrolet Hits ScreenVision For In-Cinema
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to extend the company's n ...
- The Alfa Romeos Are Coming, The Alfa ...
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 13, 2013
"USA Today"'s Chris Woodyard reminds us that Dustin Hoffman was a squeaky-fac ...
- Chevrolet Runs Ads On Screenvision Cinemas
MediaDailyNews, Fern Siegel - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to reach consumers nationwide wi ...
- Mobile Ads Trump TV To Promote Terrain SUV
Online Media Daily, Gavin O'Malley - Tuesday, February 12, 2013
Can mobile video ads offer a viable alternative to TV and onli ...
- Lexus On Top in J.D. Power Vehicle Dependabilty Study
Raw, Karl Greenberg - Wednesday, February 13, 2013
Lexus and Toyota are on top in new J.D. Power Vehicle Dependabili ...
- Kia Does NBA All-Stars With Blake Griffin
Raw, Karl Greenberg - Wednesday, February 13, 2013
Kia is bring Blake Griffin back for a pair of TV spo ...
- Chrysler Gets Into Finance
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 12, 2013
Chrysler will soon be back in the financial services business for t ...
- Scion Puts Spotlight On Young Entrepreneurs
Marketing Daily, Karl Greenberg - Monday, February 11, 2013
Once finished, they handed their footage to documentarian Doug Pray, who grabb ...
- Nissan: Nismo To Be 'Affordable Performance' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 11, 2013
Nissan plans to transform its long-time motorsport arm into an "affordable" performan ...
- It's Ram, Darn It -- Not Dodge Ram
Marketing Daily, Karl Greenberg - Monday, February 11, 2013
Truck owners are probably as passionate and loyal to their truck's mak ...
- Honda Tunes In Grammys With Social Gaming Program
Marketing Daily, Karl Greenberg - Friday, February 8, 2013
Honda got into, and around, Sunday's Grammy Awards on CBS to spotlig ...
- Tundra Coming After Pickup Kings
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 8, 2013
Toyota is keeping up the fight to be a belt-holder in t ...
- Kia Moving Up Market?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 8, 2013
Kia is the latest maker hoping to "blur the lines" between ...
- Ford Drives To The Fore In Brand Loyalty
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
The big mover was Ford, which had been in the middle ...
- Francois, Kuniskis On Chrysler's Wonderful Life, Part 2
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
To get the recipe for success, "Marketing Daily" corralled Chrysler Group, L ...
- Ford Quadruples Electric Vehicle Dealers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
Ford Motor Co. is plugging in plans to boost the number ...