Marketing and advertising is starting to find its way into connected cars. It's been a long time coming, but some major brands are starting to find ways to deliver new … Read the whole story
Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices -- … Read the whole story
Roku will become the first streaming platform to enable syndicated measurement of video advertising through a comScore platform. Building third-party measurement directly into the … Read the whole story
MediaPost is accepting submissions for its annual 'Agency of the Year' awards through the end of October. Read the whole story