Variety
Following a report that Bruce Springsteen was arrested in New Jersey on suspicion of drunken driving last November, Jeep has taken down its Super Bowl spot featuring the musician from its YouTube page. News of Springsteen’s arrest surfaced on Wednesday in a report on TMZ. “It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” Jeep said in a statement to Variety. “But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant …
CNN.com
Long criticized for portraying a racial stereotype, Quaker Oats is rebranding its Aunt Jemima pancake mixes and syrups. Aunt Jemima, a caricature of a Black woman, will be replaced with the Pearl Milling Company name and logo on new packaging, according to parent company PepsiCo. PepsiCo attorneys purchased brand name and logo trademarks for Pearl Milling Company Feb. 1. Trademark attorney Josh Gerben of Gerben Perrott, PLLC in Washington DC spotted the filing Monday morning, per CNN.
USA Today
With remote work and school becoming the norm, Airbnb reports an increase in monthly stays. The company recently announced the next incremental step in its health and safety program. Airbnb's "Health Safety Attestation" will be a "voluntary tool" that will give hosts the option to request guests "attest they are clear of common COVID-19 symptoms and have not knowingly been recently exposed to COVID-19," the company said in a statement.
Sourcing Journal
Sotheby’s plans to mark President’s Day this year by listing a one-of-a-kind presidential sneaker for $25,000. “The first major drop of Sotheby’s online Buy Now platform, the President Barack Obama Player Exclusive Nike Hyperdunk will become available for purchase Friday,” per Sourcing Journal. “The listed pair is considered one of only two pairs known to exist, according to Sotheby’s.” Created in 2009, the shoes are the single confirmation sample for a pair of basketball sneakers made custom for then-President Barack Obama.
CarScoops
Audi is joining with Ford in clapping back at General Motors and its humorous Super Bowl spot featuring Will Ferrell and his angst over Norway being further than the U.S. in producing electric vehicles. Audi created a video showing a man driving an Audi e-tron crossover who says “Norway is the best country in the universe.” He then asks, “How can you hate this?” The driver finds a broken globe in the middle of the road, a reference to the one Ferrell punches and gets stuck on his hand in GM’s spot. The man picks it up and says, “You …
Detroit Free Press
Super Bowl watchers are an astute bunch, as evidenced by the comments that have been coming in on Jeep’s social media pages. Posters are flagging that the brand neglected to include a large portion of Michigan — the Upper Peninsula — in a map of the United States that appears at the end of its 2-minute long Super Bowl spot. The automaker is deflecting responsibility for the goof, saying it used an image on an actual stone marker which sits on one of the locations filmed in Kansas, which represents the “geographical center of the contiguous 48 states.”
Detroit Free Press
Ford Motor Co.’s Norway team is responding to General Motors’ Norway-themed EV spot. “Ford created a 23-second spot to the backdrop of James Bond-style music that features Mustang Mach-E SUVs driving the streets of Norway and delivering pizzas around Oslo, spotlighting the company that not only sells in Europe now (GM doesn't) and sells to Norwegians now (GM doesn't) but currently is delivering an all-new all-electric vehicle now (GM doesn’t),” per the Detroit Free Press.
Restaurant Business
Uber Eats is promoting local restaurants on Super Bowl Sunday, one of the year’s biggest food-related celebration. The delivery service is waiving delivery fees for restaurants that are not part of national chains. The company will spend $20 million to support local restaurants over the next six months, including $4.5 million in grants for Uber Eats partners facing financial challenges, and a Restaurant Contribution button in its app for which the company will match donations.
CNN.com
St. Patrick's Day is more than a month away, but McDonald's is already getting ready. Beginning Feb. 15, the fan-favorite, green-tinted Shamrock Shake as well as an Oreo Shamrock McFlurry will go on sale at U.S. restaurants for a limited time. “These temporary offerings, which include not only holiday items but also specials such as the McRib and celebrity meals, help McDonald's create buzz and boost sales,” per CNN. McDonald's first started selling the Shamrock Shake in 1970.
Afar
Tennis champion Serena Williams is once again partnering with Away to launch a second collection of luggage that she co-designed with the cult favorite luggage brand. “Like other avid travelers, Williams and her busy travel schedule of tennis tournaments around the world have been greatly curtailed by the COVID-19 pandemic,” according to Afar. “However, she hopes that this new bag collection can be used in day-to-day life now and also give people something to look forward to once they are ready to travel again.”