I go to my fair share of conferences, from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April, and I found myself speaking and attending three different conferences on Hispanic marketing:
Attending three different conferences, all on the U.S. Hispanic market, but each with its unique perspective, has revealed some trends I’m seeing in the always-fluid Hispanic market. Here’s a breakdown of what I noticed.
First, there was Hispanicize 2013 in Miami. This event bills itself as the Hispanic version of SXSW. It is an annual showcase of Latino trendsetters across social media, journalism, marketing, film, music and digital media. With its roots in the Hispanic PR world and its growing contingent of Latino bloggers, Hispanicize had a couple of key takeaways for me:
advertisement
advertisement
Then there was the AHAA 2013 “Thinking Under the Influence” annual conference in Miami. Bringing a decidedly ad agency perspective, AHAA is the granddaddy of Hispanic marketing conferences, and brought together 400+ Hispanic agencies, brands, and Hispanic media professionals. AHAA always provides a great pulse on the growing Hispanic advertising business. A couple of themes stood out for me:
To round out my tour of Hispanic marketing conferences, I attended and spoke at the inaugural Digital Hollywood Hispanic Media Summit in Los Angeles. Digital Hollywood Hispanic – added as a track within a well-established entertainment industry conference – brought together professionals from the entertainment, advertising, tech, communications, and market research worlds. Similar themes emerged at Digital Hollywood:
Putting all three conferences together, I ended up with three big takeaways:
You just saved me a fortune in travel and conference fees Jose. Thanks for this great recap on these events!
Tocayo, great post! Thank you for sharing your recent experiences. I couldn't agree with you more on the statement that the arena of Hispanic marketing is undergoing a seismic shift. For one, it's really exciting to see new entrants into the digital conversation. I'm impressed with the number of new participants in social media and the buzz around new media startups. In an arena, where we're required to act as media companies, it is important for us to highlight the activity and content that is driving interest across a wide array of industry.