• Surprising Insights Into Hispanic Millennials And Their Finances
    For marketers and ad agencies, attracting the coveted Millennial crowd has topped the priority list for 2015 and is showing no signs of slowing down. There are about 90 million Millennials in the U.S., and over 20% of them are Hispanic. And while this burgeoning group of trendsetters may not have the cash to spend like their Boomer parents, many are entering their peak earning years, which translates into increased purchasing power.
  • Ringing In Square One: Easy as 1-2-3
    You've heard the phrase "back to square one." Interestingly, when it comes to framing Hispanic shopper marketing initiatives, many shopper marketing managers at many large brands have no idea where square one is found.
  • Facebook Courts Multicultural TV Advertisers
    Back in October, I had the pleasure of attending Facebook's first-ever multicultural learning session in New York. The event was attended by 200+ of the who's who of U.S. Hispanic and multicultural marketing, publishing, and media, and in my mind marked a pivotal turning point in the U.S. Hispanic and multicultural media landscape.
  • 8 Seismic Changes To The Hispanic Market
    This time of year everyone comes out with lists of the biggest trends of the past year or bold predictions for the upcoming one. However, you can often forego bold predictions by paying close attention and adapting to big changes taking place right before our eyes. Using this lens, here are eight seismic changes to the Hispanic market that occurred in 2014, with huge implications for how to engage Hispanics in 2015 and beyond.
  • Affluent Hispanics And Spending ... What You Need To Know
    U.S. Hispanic consumers continue to grow in numbers. And as predicted, they aren't shy about flexing their spending muscle. One group in particular, Affluent Hispanics, whose earnings top $100K+ per year, are really tipping the scale. While they currently only represent about 12.2% of Hispanic earners, they punch above their weight as compared to non-Hispanic Affluents when it comes to contributing to overall spending.
  • The Three Kings Of Hispanic Holiday Shopping
    While it's not news that sales during the Christmas holidays can make or break a retailer, it is important to study those sales as a barometer of how shoppers feel heading into the new year. That's because shopper marketers have already begun planning for the 2015 holiday season - yes, a year in advance. Naturally, clients want to learn what they can do to develop more effective holiday programs for the Hispanic demographic. So, marketers often ask if Latino shoppers see holiday shopping from a different perspective.
  • Get Your Hispanic Marketing Campaign Right
    President Obama's recent immigration reform initiative received significant media attention and overwhelming approval from Hispanics, whose political and purchasing power continues to increase. Hispanics, of course, are the fastest-growing demographic in the U.S., so it is only logical that brands and agencies are continually working to find the most effective ways to market to them. Many companies have increased their Hispanic marketing budgets, particularly in the mobile and social arena - there are 22 million Hispanic daily active users on Facebook, and 14% of the Hispanic population is active on Twitter - but most don't invest the money, time and ...
  • Hispanic Online Marketing: 2014 In Review
    As we approach the end of 2014, it is always a good time to reflect on what transpired through the year, analyze what happened, and apply that analysis to the future. Overall, it was a great year for Hispanic online marketing; more research substantiated the importance of the Hispanic digital consumer, powerhouse digital companies made significant investments in the space, and the World Cup proved that Hispanic online consumers will engage with digital content that engages them.
  • Why Atlanta Is The Hottest Hispanic Market
    Atlanta seldom comes to mind when most marketers think about the future of Hispanic marketing or the dynamic Hispanic millennial segment. It's usually far down the list in discussions of the growing Hispanic population. However, it shouldn't be.
  • Bilingual Advertising: The Next Thing Or Next Mistake?
    Recently, a 30-second AT&T television ad, "Vivir Sin Compromisos," caught my attention. It shows young, appealing, Latinos talking about themselves and reacting to the company's cellular service.
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