Latinos Finding Greater Authenticity in Digital Content
Posted by Andrew Speyer on Feb 16, 8:18 AM
This country's big media content producers, whether they produce in Spanish or in English, are in danger. The danger they face is two pronged. On the one hand, the film and television industries seem satisfied to keep producing content that appears to ignore or somehow overlook the real face of America today. Of course, they cannot really be blamed because they have been getting away with it for so long. The studios or networks might point to a current sitcom or two and say: we are multicultural, we are diverse. Why would people object? It's just entertainment, what should we ...
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How To WIN! The Hispanic Market
Posted by Lee Vann on Feb 9, 7:30 AM
Last week, Hispanic marketing pioneer M. Isabel Valds published her fifth book, "WIN! The Hispanic Market; Strategies for Business Growth." Isabel Valds took a unique approach by aggregating the voices of 19 Hispanic marketing industry experts to illuminate the importance of the Hispanic market and to provide actionable insights and strategies for driving real and sustainable business growth. I am proud to be one of those volunteer voices and will herein summarize my contribution to the book, "The Hispanic Digital Marketing Opportunity."
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Generation 1.5 Hispanics
Posted by Jose Villa on Feb 2, 6:35 AM
Anyone who has ever looked at the U.S. Hispanic market views it from the lens of segmentation - or the subsets within the broader market, based on one or more shared characteristics. There are countless ways to segment the U.S. Hispanic market: age, religion, political affiliation, family size, nationality, geography, etc. However, as I've written extensively, there are some macro segmentation models that are commonly used as a first, broad step in thinking about the 50 million plus U.S. Hispanic consumer market. Three of the most used macro segmentation models are 1) language preference; 2) acculturation; and 3) immigrant generation.
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Legal Disclaimers In Political Campaigns?
Posted by Juan Aceves on Jan 26, 8:37 AM
In a 1952 film, "We're Not Married," Fred Allen plays Steve Gladwyn, a haggard husband to Ramona Gladwyn (Ginger Rogers). They are the unhappily married hosts of the hit radio show "Breakfast With The Glad Gladwyns." When Steve learns that there are eight new sponsors for that morning's show, he bitterly states to his producer: "When the revolution comes, Mr. Graves, the first blow struck will be against radio programs that mention more than 25 sponsors within the first 10 minutes."
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'Tantas Curvas,' But Where's The Weight Loss Industry?
Posted by Holly McGavock on Jan 19, 1:28 PM
According to the American Obesity Association, overweight and obesity disproportionately affect Hispanics and African Americans. Recent data from the Centers for Disease Control show that 72% of Hispanics, 84% of African Americans and 68% of non-Hispanic Whites are overweight or obese.
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Upstarts Challenging Big Media In Reaching Online Hispanics In English
Posted by Lee Vann on Jan 12, 6:35 AM
Eighty-one percent of the 34 million online Hispanics prefer English or are bilingual. This reality, coupled with the flood of advertising dollars that political campaigns will invest to sway the critical Latino vote, make it an interesting time to look at English digital platforms that target Latinos.
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Eight Predictions Of Things That Won't Happen In 2012
Posted by Jose Villa on Jan 5, 8:17 AM
It's that time of year - when all the prediction articles come out. Not one to be left behind, I have decided to take a stab at some bold predictions for what I see happening in Hispanic marketing in 2012. However, in my contrarian tradition, I've decided to make eight predictions of what I don't expect to happen in 2012.
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Growing E-Commerce With Hispanics In The U.S.
Posted by Sebastian Aroca on Dec 29, 7:59 AM
If your business provides products or services targeted to the U.S. Hispanic market, you will want to follow some basic tips that will help you to reach your business goals and increase your profits at the same time.
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It's Not Just About Information, It's What You Do With It
Posted by Juan Aceves on Dec 22, 6:47 AM
One thing is evident. Information is the largest, most precious resource available to present-day human society. Thanks to it, we can now pinpoint exactly what the interests, preferences and lifestyles of any group are. And these groups may be ethnic, racial, cultural, age-defined-gender-determined-politically-affiliated... My head hurts just thinking about the degree of classification that is now possible: "The Garden of Eden of Efficient Targeting."
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The 2011 Berky Award Winners
Posted by David Berkowitz on Dec 20, 1:47 PM
It's time for the most anticipated time of year, as the Berky Awards have arrived. Here's how the Berky Awards work: each year (alright, just this one so far), millions of people vote on their favorite social media services and technologies. None of those people tell me their votes, though, so I have to come up with the winners myself. The winners are treated to a printout of this column at their own expense, and a free beer at 360i's bar whenever they're in Tribeca. Without further ado, here are the Berky Awards for Social Media Excellence in 2011. Please ...
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