Results for November 2009

Coke Opens Happiness Via Educational Promotion
"This promotion provides a tangible tool for being able to attain that dream," says Coke's Reinaldo Padua. "One of the most popular products in the market for learning English among Hispanic consumers is Inglés sin Barreras. We are excited that Coke can offer access to that material with our partner."» 0 Comments
DOOH Effectively Reaches Latinos On The Go
Hispanic consumers are among the highest indexing profile of those who notice DOOH, according to Arbitron. The "digital" nature of digital out-of-home media can lend itself to an array of options in delivering the right message to the right consumer at the right time.» 0 Comments
Meet Tony, The Intern
Here is a snapshot of today's Hispanic online market.» 0 Comments
Build A Word-Of-Mouth Campaign
While the exact approach to driving product trials and word of mouth activity in the Hispanic market will vary depending on the particulars of each product, company and industry, there are some general guidelines that can be used as an effective framework. Let's start by looking at driving trial product consumption.» 0 Comments