• ENGAGE:HISPANICS
    Total Market Consumer Sentiment In America: The Numbers Favor Hispanic Shoppers
    For the third year in a row, we have conducted a nationwide study on how the U.S. Hispanic community feels about the health of the economy, the status of their own financial health as it relates to the economy, and what plans they've made to spend their disposable income in the economy.
  • ENGAGE:HISPANICS
    Won In Translation
    Recently, I've become aware of the value of a good translation. Perhaps it would have occurred earlier in my life, say, if I had called the IT guy and he shocked me by translating his instructions, but that did not happen. I am, rather, referring to the kind of translations that we do in our agency, of advertising from English to Spanish.
  • ENGAGE:HISPANICS
    Lent Me Your Ears
    Friends, shopper marketers, countrymen, Lent me your ears.
  • ENGAGE:HISPANICS
    Using Content Marketing To Connect With Latina Moms
    With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them.
  • ENGAGE:HISPANICS
    Accidental Hipsters, or How Trends Fit Hispanic Traditions
    In fashion, certain trends fit certain body types better than others (think shoulder pads, and crop tops). In culture, certain trends bring forward some subcultural orientations better than others. Some trends may allow more specific views and practices to flourish and be validated in the mainstream. It is old news, for example, that social media has propelled Hispanics' natural predisposition for connectivity - they now over-index on social media use. Here are some other areas where recent cultural trends make a good match with traditional Hispanic practices and values.
  • ENGAGE:HISPANICS
    Hispanic Millennials And Financial Services
    Historically, financial service companies have been slow to focus on the burgeoning U.S. Hispanic market. While certain sub-categories, namely money transfer services, check cashing and mortgage providers have aggressively pursued Hispanics, most efforts have been focused on the "unbanked" - an unsophisticated and relatively small segment of unacculturated Hispanic consumers that were generally outside the mainstream financial world.
To read more articles use the ARCHIVE function on this page.