Results for November 2008
  • Loyalty, Engagement And The Hispanic Vote
    No other major demographic group in the country swung so heavily to Obama as Latinos did between the primaries and the general election and, thus, the Hispanic voters played a deciding role in this historic election. Now we know why.
  • Dialing IN To Dial UP Your Hispanic Engagement
    As Hispanic marketers, we still want to try new things, even as marketing budgets tighten in 2009. However, there's a heightened need for measurability and performance advertising. Mobile marketing is certainly one of the hottest new areas marketers are exploring -- let's see how much you know.
  • Marketing In Today's Economy: Why It Pays To Integrate
    It's no secret that customers want an integrated experience with your brand and respond favorably when your marketing messages are consistent across different online channels.