Because of this trend, a number of ad networks have opened shop to serve the needs of advertisers looking to reach these Hispanics visiting foreign (mostly Latin American) web sites. In this article, I will answer a few questions about and then compare the leading ad networks that focus on the U.S. Hispanic market.
Any company that makes a serious commitment to the Hispanic market must commit to an in-language web strategy at some level. There are two ways to enter the market with an in-language web campaign, and really no in-between: passive and active.
When I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent a new multicultural general market and are an example of why, by 2050, minorities will be the majority in the United States.
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I'm sure you thought the title of this article was a typo: Why would anyone be writing about trends in Hispanic marketing 12 to 24 months out?