U.S. Hispanics lead the way in breaking through the digital divide.
This is America's closest neighbor with a true foreign culture, providing an ideal lab to see how her mighty brands are being marketed, experienced, and in many cases, crushed by the local competition for lack of being in tune with the local culture.
Most Hispanics expect Hispanic websites to be poor quality and, as result, use the general market version of a site even if Spanish is their preferred language. Do you agree?
Performance platforms in Hispanic digital media will radically change and grow Hispanic direct response.