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During a recent trip, I gathered a collection of basic Greek phrases that were supposed to help me secure the elemental needs in life. I also felt confident that my ability to speak English and Spanish could come to the rescue if needed.
I was having brunch with a copywriter friend and telling her how much I enjoyed working as a copywriter for beauty advertising. She kept on smiling politely, until she blurted: "But ... don't you miss it? Being a creative?"
Twenty-five million Hispanics visit Facebook each month. That represents 74% of all online Hispanics. Given these figures, it is not surprising that countless brands and organizations use Facebook advertising to reach the nation's largest minority group.
Does your company's talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural America?