Results for October 2011

Part I: Culture Shock
During a recent trip, I gathered a collection of basic Greek phrases that were supposed to help me secure the elemental needs in life. I also felt confident that my ability to speak English and Spanish could come to the rescue if needed.» 0 Comments
It May Be Beauty, But You Still Need The Brains
I was having brunch with a copywriter friend and telling her how much I enjoyed working as a copywriter for beauty advertising. She kept on smiling politely, until she blurted: "But ... don't you miss it? Being a creative?"» 0 Comments
How To Target Hispanics With Facebook Advertising
Twenty-five million Hispanics visit Facebook each month. That represents 74% of all online Hispanics. Given these figures, it is not surprising that countless brands and organizations use Facebook advertising to reach the nation's largest minority group.» 0 Comments
Developing Latino Leaders To Deliver Growth
Does your company's talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural America?» 0 Comments