Results for July 2012
  • Same But Different
    Translate the English tagline? This question came up recently about what's the right message for a client's Hispanic ads.
  • When It Comes To Online Hispanics, The Internet Is Blue
    It is no secret that the Latino vote will have a major impact on the 2012 presidential election. Given this reality, I thought it would be interesting to see how each presidential candidate is addressing Hispanics online. What I found was consistent with Hispanics' preferences for the president of the United States: when comes to choosing the candidates' websites, Hispanics online overwhelmingly prefer BarackObama.com over MittRomney.com.
  • The Future Of Non-profits
    Philanthropic organizations, nonprofits and public media -- organizations that depend on charitable giving by corporations, individuals, and other foundations are facing significant challenges. While most people are aware of the short-term struggles facing these organizations as a result of the economic downturn and cuts in government spending, most don't realize they face a bigger, long-term, and structural challenge. This challenge relates to the significant demographic changes taking place in the U.S. -- population changes that threaten to undermine the viability of many of these organizations.