Translation is just the first step. There is more to be done to improve the success rate and make the translation process worth it.
With access to Televisa's digital content, Univision is well positioned to continue to succeed in the U.S. Hispanic online market. It just has to figure out how to leverage it to attract and engage more users by 2020.
I think there is something fundamentally different about online Hispanics, their attitude towards the Internet, and the companies that market to them online.