Results for October 2010
  • Of The 2 Shoe Salesmen In Africa, Which One Are You?
    Translation is just the first step. There is more to be done to improve the success rate and make the translation process worth it.
  • Univision/Televisa Deal Raises Online Stakes
    With access to Televisa's digital content, Univision is well positioned to continue to succeed in the U.S. Hispanic online market. It just has to figure out how to leverage it to attract and engage more users by 2020.
  • Higher Hispanic Click-thru Rates? So What?
    I think there is something fundamentally different about online Hispanics, their attitude towards the Internet, and the companies that market to them online.