YouTube, DreamWorks Animation To Co-Produce Original Programming
YouTube and DreamWorks will collaborate to produce daily original programming that is planned to launch this month. Insiders say the series should provide an example to partners of how to create content on the video site.
YouTube programming chief Robert Kyncl and DreamWorks Animation Jeffrey Katzenberg plan to call the "passion project" series "YouTube Nation," according to Variety. The Hollywood news agency also points to an August 2013
report in VideoLink that details the focus of the show.
Last year, Google opened YouTube Space L.A., and announced plans for YouTube Space N.Y. to open by October 2014. These massive video production facilities with top-of-the-line equipment allow YouTube partners to build content for video programming.
Online video continues to attract audiences. In December, 188.2 million Americans watched 52.4 billion online content videos. Video ad views totaled 35.2 billion, per comScore Video Metrix.
Americans viewed nearly 35.2 billion video ads in December, with AOL maintaining the No. 1 position with 4.3 billion ad impressions. LiveRail.com came in second with 3.6 billion ads, followed by Google sites with 3.6 billion, SpotXchange Video Ad Marketplace with 2.9 billion, and TubeMogul Video Ad Platform with 2.5 billion.
Time spent watching video ads topped 13.2 billion minutes, with AOL at nearly 1.9 billion minutes. Video ads reached 55.6% of the total U.S. population an average of 204 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 82.
Overall, Google continues to produce the highest rate of online video viewing, driven primarily by views on YouTube.com with 159.1 million unique viewers in December. Facebook ranked No. 2, with 79.1 million viewers, followed by AOL with 76.2 million; Yahoo sites with 53.5 million and NDN with 49.4 million.
Nearly 52.4 billion video content views occurred during the month, with Google sites generating the highest number at 13.4 billion, followed by Facebook with 3.7 billion and AOL with 1.4 billion.