McCann Melbourne ECD and D&AD Awards Judge John Mescall, it seems, is not a fan of social media and its effect on advertising creativity. Of today's real-time mania, Mescall said, “Designers seem to get the time and space to execute beautifully and
perfectly while the advertising industry seems rushed. I think we are driven by immediacy and social currency and that seems to be driving our industry ever onwards. This whole idea of being part of
the social conversation has sped up everything we do. You look at the visual communication from the design field compared to advertising and they are miles apart in complexity and
craftsmanship.” He just may have a point. While beautiful work still exists, there is an endless plethora of crap from brands that fill social streams on a daily basis. And let's not even get
started with the parade of pointlessness generated in the good name of content marketing.
Bob Barocci, a well-known name in the ad world who was President of Leo Burnett International and built up the stature of the Advertising Research Foundation, died last Thursday in Manhattan at the age of 72. Of Barocci, Leo Burnett Vice Chairman Dennis Barnham said he was "the best all-around advertising man I have ever worked with. Of his work for the ARF, board member Jack Wakshlag, chief research officer for Turner Broadcasting said, "Perhaps the greatest gift Bob has given to the ARF is an extraordinary strong platform that will continue to grow and be relevant for the foreseeable future."
Not every bit of advertising awesomeness occurs on Madison Avenue. In fact, very little advertising awesomeness occurs on Madison Avenue any longer. It's no longer 1968, and advertising awesomeness is now everywhere. In Minnetonka, MN, an agency called Horizontal Integration has, in the past ten tears, grown from a two-person shop to an agency with over 70 employees and offices in both Minnetonka and Denver. The agency's revenue grew 41% in the last year alone, and they've been dubbed one of America's top job creators on Inc. Magazine's Build 100 Index. Of their position on the Index, Inc. Economist in Residence Gary Kunkle said: “More than 72% of all new U.S. jobs are created by 1% of companies. The Build 100 represents that top 1 percent of that one percent. They should be celebrated, but they must also be studied so that we can better understand the decisions, priorities, investments and strategies that helped them grow.” Founder and CEO Sabin Ephren attributes the agency's success to a unique combination of creativity and in-house technology division that sure all the "technical plumbing" required of today's campaigns works flawlessly.
Branded entertainment and cross-media storytelling shop, Campfire, has been acquired by Sapient Nitro and will help fuel the agency's deeper foray into the world of interactive film. Campfire, founded in 2007 by the producers of The Blair Witch Project, was awarded Ad Age's Small Agency Campaign of the Year in 2013 for its work on Cinemax's Hunted as well as Small Agency of the Year by our very own MediaPost OMMA Magazine in 2011. Of their becoming part of Sapient Nitro, Campfire President Jeremiah Rosen said: “We’re thrilled to be joining SapientNitro, an agency that we see really breaking boundaries as storytelling advances through the application of technology. In an environment where film is evolving from a passive medium to an active and increasingly interactive one, their passion for blurring the lines of media and driving the future of how consumers connect is in deep alignment with everything we have created at Campfire.”
Answering a Quora question, "What is it like to work at an advertising agency?",
advertising copywriter and critic Caroline Zelonka wrote, among other highly informative and insightful information about working in ad agencies, "It all sounds like heaven, right? It is, but agencies
can also be high-pressure, with lots of competition and politicking. The agency environment is also male-dominated, especially in the higher creative echelons. Women who succeed can often be
back-stabby, and in my experience, not very nurturing when it comes to younger female talent. This is one thing I did not like about working for big agencies; a lot of the women reminded me of
the Mean Girls movie."
Yes, I am fully aware this question was answered two years ago so you don't have to get all over me for that one. Zelonka does offer some very valuable -- and timeless -- information to those thinking of working in an ad agency. Having spent many years there myself, I can completely concur with her assessment.
She points out that it can be "awesome" and rewarding both personally and professionally. She points out the many perks that come with working in an ad agency and, equally, the many long hours and client frustrations that go hand in hand with all the awesomeness.
Perhaps you've already read her Quora post. Perhaps you haven't. It's worth a read if you're interested in considering an ad agency career or if you have been asked this question by another person who's interested.
Increasingly, there aren't many people who know what a Walkman is. And it seems, there are a lot of Millennials who don't really understand what a realtor is or how this non-digital human can add
value beyond the mouse click to the home-buying process.
The National Association of Realtors just awarded its account to Arnold Worldwide after having been handled by Most for the past 20 years. Arnold will be charged with making the realtor relevant again.
Of the win, Arnold Global President Pam Hamlin said: “Arnold is tasked with helping NAR reclaim the Realtor’s role in the overall home-buying process, and to educate millennials on what a Realtor does and the value they can provide."
Hamlin adds that Arnold will “target millennials through an integrated cross-channel campaign, which will center primarily on television and digital activations.” Work is expected to break in the fourth quarter.
Of choosing Arnold over incumbent Most which also participated in the pitch, National Association of Realtors Senior VP of Communications Stephanie Singer said: “Most participated in the pitch and made it to the final round. The decision ultimately was not about the past quality of their work, only an interest in moving in a different direction.”
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston began hosting an event called Arnold Day. Arnold Day, which started with just Boylston and a few
friends gathering at Orlando bar Lazy Moon to watch Schwarzenegger movies on the actor's birthday, has grown to a 1,200-person event.
Of the event's genesis, Boylston said: "Way back when, it was a simple concept… two Arnold fans, a 19-inch TV, a VCR -- that's right, a VCR -- and the greatest pizza/beer establishment in Orlando."
Each year, diehard Arnold fans showed up in their favorite Arnold movie attire, to share their love for Mr. "I'll be back!"
On how the day will go down, Lazy Moon Co-Owner Tim Brown said: "Ryan's awesome. On Arnold Day, we'll serve German or Austrian beers, bratwurst pizza and the event has caught on with both employees and customers. We're not sure Arnold will show up, but it's a fun day either way."
The event also supports Boylston's fundraising goals, which include collecting $20,000 which will be donated to Boynton Beach-based CJ Foundation which provides financial resources to families with special needs children.
Of the charity side of the effort, Boylston said: "The monies we raise are for kids to receive therapy not covered by insurance. This therapy can change the trajectory of a child's life."
Donations will be collected at the Arnold Day event but anyone can visit the Arnold Day website on which contributions can be made.
This year, Arnold Day will be Aug. 1 at Lazy Moon Pizza, 11551 University Blvd., in Orlando.
Come on, Arnold, show up for Ryan, won't you?
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”