ERICKA NELSON has joined
Optiem LLC as a senior account executive. In her new position, Nelson will be a member of the account team for a number of Optiem clients, including Moen,
Proforma, The City Club and Sherwin-Williams. Prior to joining Optiem, Nelson held a number of project management positions with several brand identity and design firms in the Milwaukee and
Minneapolis areas, most recently at Hanson Dodge.