• by Ray Schultz , March 23, 2023

Journalists, who already fear they will replaced by AI, will soon be faced with press releases generated by the technology.

PR agency Gregory FCA has launched a free tool called Write Release that emulates how professionals generate press releases. 

The company announced the product in a press release generated by Write Release.

Gregory FCA launched a tech-enablement investigation over two years ago, and determined that generative AI would redefine public relations and corporate communications. 

The program suggested that the agency add a series of questions. One was, “Why would a PR firm make its secret sauce available to competitors?” 

The answer was, “There is no secret sauce. AI is evolving quickly. We wanted to show the world that what is novel today will be commoditized tomorrow and that we no longer have to buy expensive technology platforms that don’t fit our workflow.”