Results for December 2004

Increase Conversions and Shorten Your Sales Cycle
Sales professionals, marketing, and C-level executives all have "skin in the game" of increasing conversions and shortening sales cycles; it directly effects their compensation or bonuses.» 0 Comments
Increase Conversions and Shorten Your Sales Cycle (Part II)
Last week, we discussed the most common sequence of customer interactions new customers encounter as they move from awareness of its offerings through to selection and the path they travel down that can lead your company to improved conversions.» 0 Comments
Has the Balance of Power Finally and Permanently Shifted?
Although creative talent has long been at the center of most traditional agencies, online advertising has spurred a shift in the balance of power between creative and media.» 0 Comments