by Steve Smith on Dec 30, 1:30 PM
As indispensable as mobile has become as a shopping, digital data tool, it is still mostly about killing time and inserting some fun into moments throughout the day. Advertisers can't target these users and environments with the same old intrusive tactics.
by Steve Smith on Dec 23, 1:54 PM
Consumers naturally show more concern about identity theft than online privacy, But more to the point, users see themselves now more actively engaged in the management of their privacy and security.
by Laurie Sullivan on Dec 18, 9:06 AM
I pulled some data-related prophecies to share with you, but here's my prediction first: Marketers will begin to use data to better understand the customer lifecycle.
by Steve Smith on Dec 16, 4:30 PM
After a year of revelations about the snoop state, cross-platform tracking and in-store surveillance, it's no wonder that various cloaking devices have become a gifting trend this season. Invisibility is the new black.
by Laurie Sullivan on Dec 11, 4:40 PM
Big data just means there's a lot of it -- but it should be about connected data, meaningful data. It's about parsing the meaningful nuggets of information to drive the business forward, per Joy Billings, director of analytics and optimization at Experian Consumer Direct. That business could drive directly into the hands of data as a service companies. Not third-party data providers. Something else.
by Steve Smith on Dec 9, 9:56 AM
Personalizing your conversation with users through messaging may be more effective than personalizing the site or the app. Apps are leading the way, but eventually the entire cross-platform digital environment could benefit from a standard message opt-in model.
by Laurie Sullivan on Dec 4, 4:40 PM
Forrester Research's report, "Why Every Online Retailer Needs To Think Green," found green retail initiatives attract and retain high-value customers. Some 60% of the retailers the research firm reviewed offered a corporate social responsibility report or some similar online resource to show their commitment, but the quality of those efforts vary dramatically.
by Steve Smith on Dec 2, 4:05 PM
Social media popularity invites our attention and derision all at once. We are uneasy with this shift in authority that both social media and data-driven everything invites. But real insight may occur at the tension between the old and new ways of doing things.
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