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    Since data lives in numerous databases such as sales, service, and marketing, it's difficult to unite all and recognize the data in each as a set of records belonging to one person. In The Customer Experience Cloud report released Wednesday, Omar Akhtar, managing editor at Altimeter, a Prophet company, and Charlene Li, Altimeter principal analyst, refer to this concept as the customer experience cloud, which brings together all customer experiences across a company's departments.
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