Results for September 2014
  • Target The Mobile Shopper With Clean, Consistent, Focused Approaches
    When the creative and the media align, mobile display and video campaigns outperform desktop. But it takes discipline, Millward Brown argues in its latest research. Respecting the user's time, space and situation are all critical.
  • The Connected Car Takes The Checkered Flag
    The agency MRY released a study this week that analyzed topics that will affect the future of connected cars: changing attitudes toward car ownership, interest in car sharing services, and the impact of connectivity on the automotive purchase.
  • Retail Approaches Its Mobile Tipping Point
    One m-commerce platform is seeing a majority of visits to its retailer sites coming from mobile. More important than raw visits is the increased comfort consumers have with using their devices more broadly across the path to purchase.
  • Toyota Uses Location To Target Prospects, Tune Creative In Labor Day Push
    Toyota employed mobile location-aware targeting along with localized offers this past month that demonstrates how geo-fencing can combine with behavioral profiling in subtler ways.
  • Why Marketers Can't Ignore Celeb Photo Cloud Storage Leaks
    For marketing naysayer who continues to denounce the possibility of anyone wanting to steal company or client data, perhaps the most recent Apple iCloud hack will convince them otherwise. Granted, the hacker shared nude photo of Hollywood celebrities, rather than consumer data, but the event should serve as a reminder that cloud storage still isn't entirely secure. The technology is too new.