Telecharge, the official ticketing agency for most of New York City's theatres, wanted to connect closely with patrons from the dozens of Broadway shows like "The Phantom of the Opera" and "Les Miserables," with the goal of engaging new audiences and capturing lost ticket revenue.
PebblePost took the concept of addressable TV and adapted it for direct mail. Lewis Gersh, the company's CEO, said the "monumental endeavor" requiring engineers to build a fully functional ad server that connects digital behavior with direct mail took more than two-and-a-half years to build and test.
Priorities USA pulled out the big guns Tuesday for an advertisement that pits the U.S. presumptive Republican nominee Donald Trump against blacks and disabled voters. The ad will run in four swing states states.
ADVIA Partners has developed technology that CEO John DeCaprio believes will become the answer to personalizing messages based on age and gender.
Some think millennials are generally less interested in going to the movies then previous generations, but data released Tuesday suggests ways brands can connect with these finicky moviegoers.
Puma wanted to gain better insights into its consumers, especially those who would come to the site and not make a purchase. Its marketing team used software to analyze Web site and cart abandonment rates, but seeing and aggregating the data never did much good without having the ability to take action.
Addressable targeting isn't just a U.S. trend, but a global goal. Part of the $30 million Signal secured in a Series E investment round will go toward opening new offices or adding to teams in other markets such as Australia, where the company also has a presence.
If it wasn't enough to learn that by November Facebook plans to shutter its advertising exchange, which enabled third-party ad-technology companies to purchase ads on the social network. Now Instagram, Facebook's subsidiary, will release business tools that offer individuals data on the posts that get the most engagement and gives them the ability to turn those posts into advertisements.
Ensighten, an enterprise tag management provider, envisions a world where its clients can pull in many different kinds of first- and third-party personalized targeted advertising data. It may have achieved that goal by partnering with IBM to integrate with Big Blue's Universal Behavior Exchange (UBX).
Connexity furthered its strategy this week to build targeted audience segments and tie in offline brand preference data from Simmons Research, launching what CEO Bill Glass calls an "enhanced" version of AudienceView.