• Algorithms In A Post-App World
    Gartner analysts shared their vision for the future of technology this week in Orlando at the research firm's Symposium/ITxpo. They described a world where information gets pushed to consumers, rather than pulling in information through searches or actions, and cloud services become more in demand.
  • Atkins Demonstrates Connection Between Television, Search Advertising
    Second-screen searchers, those who use their mobile device while watching television, present a huge opportunity for marketers. These consumers don't passively follow a conversation. They lean forward, and look for more information and answers to learn and take action.
  • Analytics, Measurement Finds The 49% ROI Mistake
    Google made a slight change to Analytics this week. It now defaults to hourly option filters when limiting the date range to show up to four days of behavioral data. The move demonstrates how measurement tools become even more important. Without specific tools and features, the individual clicks or views for online advertisements diminish in worth. Some reports suggest a lack of attribution measurement leads to missed or inaccurate returns.
  • The Cost To Target A Mobile App Install By Operating System
    To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install and use their apps. Many of these brands are new entrants into the world of Facebook -- and what a study released Tuesday, Kenshoo's second Mobile App Advertising Trends Report, calls mobile-social.
  • GAO Stares Back At Facial Recognition
    The U.S. Government Accountability Office (GAO) recently conducted a study into facial recognition technology, one of several biometric technologies identifying individuals by measuring and analyzing their physiological or behavioral characteristics. Here's what they found.
  • Halloween Behavioral Treats, No Tricks
    If tracking back to last year's data provides insight into what marketers can expect in 2015, about one-third of Halloween shoppers will begin searching for a costume to wear, treats to give away, and decorations for the home this month. Still, one-quarter won't start until two week before the October holiday, according to Microsoft, which released data for advertisers wanting to capitalize on the forthcoming crazy Halloween season.
  • Target My Behavior, Please
    How much does the average consumer spend online in three months -- and what's the behavior that leads them to the purchase? Of course, it differs per category, but the data suggests behavioral changes, such as an increase in impulse buys, should keep marketers on their toes. The biggest challenge with impulse buys becomes returns.
  • Spotify CEO: Sorry -- Sorta
    A privacy policy update at Spotify angered some users, forcing CEO Daniel Ek to issue a non-apology apology of the digital startup sort.
  • How Real-Time Global Offline Data Makes Its Way Online
    What do you get when crossing offline real-time data with online information and statistics? Findyr wanted to find out, so it built a worldwide network to create a data marketplace spanning more than 120 countries.
  • Real-Time Ad Targeting Gains Smarts From Yahoo, Microsoft Patents
    Some wonder how real-time technology serving online advertising can seem so smart and sophisticated, yet the advertisements that target us appear so dumb and off-track. Several systems from Yahoo, Microsoft, engage:BDR, and ReachLocal hope to change that.
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