• Lover.ly Wedding Site Capitalizes On Data To Serve Native Ads
    Practically every company innovates, but few wedding sites think about first-party data to accurately target native advertisements. Wedding site Lover.ly recently began offering ad units to brands, with a move toward targeting messages based on users' geographic location.
  • Mobile 'Moments' Demand A Different Metric
    Throwing the same old Web analytics at mobile wholly misses the potential of the medium to inform customer insights, says Forrester in a new brief. Most companies aren't even integrating what they know about the mobility of their own customers.
  • Women Will Buy Their Way To New Year's Resolution Success
    More than half -- 59% -- of American women made New Year's Resolution this year, according to a study from Influence Central that examines how much money women plan to spend in an effort to lose weight, get fit, eat healthier, and become an overall better person.
  • Does Twitter Predict TV Success?
    Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activity around an upcoming new show was a more reliable predictor of initial audiences than amounts of TV promotion.
  • The Data DNA Behind The Person
    Companies have more data than ever before, but as more connected devices come online, the responsibility of agencies and brands to protect that data increases. Tuesday at CES, Federal Trade Commission chair Edith Ramirez called the amounts of data being collected "risky," and warned that leaving a digital trail could do more harm than good.
  • Watching the Watchmen: Are Politicos Bullet-Proof On Privacy?
    One of the largest piles of personal data profiles lives in political campaigns and with politicians. They are among the biggest beneficiaries of big data -- but are also being solicited to scrutinize and possibly regulate data brokerage. See the problem there?
  • NSA Drops Christmas Eve Lump Of Coal On Privacy
    The Christmas Eve data dump from the National Security Agency reports on over a decade of incidents involving misuse of surveillance data within the NSA. It's a cautionary tale for everyone engaged in user data.
  • In Mobile, Timing Is Everything
    Like personal people meters, mobility is giving us insight into the modes in which consumers operate at a much granular level than ever before.
  • Ecommerce Efforts Derailed By Antiquated Ordering Systems
    Many ecommerce systems don't work properly, making online commerce challenging for consumers. It also puts a burden on retailers and brands. The number of transaction "Card Not Present" declines stands at around 15%. In the U.S. this works out to approximately $40 billion in declined sales annually. Some transactions are blocked for various valid reasons. Nearly 3%, or $1.2 billion, are blocked due to invalid reasons. That 3% becomes costly, especially during the holiday season, per a recent study.
  • Gendered E-Shopping: Women Are Masters Of The Click
    It turns out that men and women do not only exhibit distinct shopping styles in the store but also online. But wait, there's more. Even left-handedness correlates with statistically different interactions with Web sites.
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