• Would Ad Tech Be Better Without The Vendors?
    Marketers are often seen as not "getting" the latest tech. Perhaps some vendors should be looking at themselves instead.
  • Gfk MRI Builds Political Ad Targeting Data Segments
    GfK MRI has partnered with data management platforms (DMPs) to launch 23 online advertising targets that bring actionable insights to political ad campaigns.
  • Responsible Measurement: Protect Your Customers And Your Brand
    Marketers don't want their brand to be the first that comes to mind when consumers think of "those companies that follow me around the Internet." Fortunately, there are several steps that marketers can take to demonstrate responsible measurement.
  • Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
    Horizon Media became Blab's first agency partner to use the predictive company's data segments to build real-time conversation-based targeting as part of its programmatic offering, the companies said Wednesday.
  • How Data From Real-Time Streaming Video Fuels Media Campaigns
    Live-streaming video provides a way to interact with consumers in real time and use that data to fuel other types of media campaigns -- but barriers like budget and available staff and resources still stand in the way.
  • Quantifind Secures $30M In Funding From Data Strategy
    Quantifind has secured $30 million in funding led by global investment firm Cathay Innovation, the company announced Wednesday. This round brings total funding to about $60 million. Previous investors Redpoint Ventures, U.S. Venture Partners, Comcast Ventures, Iris Capital and AME Cloud Ventures also joined the round.
  • Ditto, Tickr Partnership Tracks Metrics For Photos In Social
    What do you get when crossing photo analytics for social media and performance management? Real-time performance metrics for social media photos -- made possible by a partnership between Ditto Labs and Tickr.
  • How Real-Time Events Like Super Bowl 50 Influence Mobile App Use
    Real-time events influence mobile use, evident in the data released late Tuesday from Localytics and Drawbridge analyzing mobile use during Super Bowl 50. The data shows how fans used apps, and what marketers can learn from it.
  • Advertisers Really ARE Wasting Half Their Money On Spray-And-Pray Display
    It's the oldest cliche in the book, but the latest figures from Meetrics shows that advertisers really could be wasting half their money.
  • IBM's Big Plans For Watson, The Weather Co. After Acquisition
    IBM recently closed the deal to acquire The Weather Company cloud-based properties include weather.com, Weather Underground, WSI with plans to integrate the data with Watson IoT Cloud platform.
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