After 40 years of relentless advertising and a variety of slogans and creative advertising campaigns, data tells marketers that the differences between Coke and Pepsi go much further than their distinct flavors.
Capturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their desire to share more, according to a recent report.
A London-based company has developed technology that tells marketers the revenue they're missing by ignoring to target a specific market segment.
The Direct Marketing Association (DMA) this week at &THEN in Los Angeles began rallying the industry to develop new guidelines specifically for retail stores.
A Yahoo patent could bring targeting and tracking capabilities to out-of-home (OOH) advertising. The recently updated patent describes a method of real-time advertising in public spaces.
Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June. The ads go live Wednesday with a credit toward the first campaign. The ads aim to target consumers based on relevancy.
The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic hung like fog over Advertising Week in New York, according to some executives Data and Targeting Insider spoke with.
Location services continue to grow in popularity, and with it the deployment of Indoor Positioning Systems (IPS). While research firm Markets and Markets estimate the sector to reach $4.4 billion by 2019, there are challenges.
Todd Parsons joined SocialCode as chief product officer less than two months ago. The self-proclaimed "data junkie" likes to analyze zetabytes of data -- but more importantly it's about how the data get used by brands to connect with consumers.
Marketers can now calculate reach and frequency against a database of how people spend their time on activities and with media for all measured channels from TV and radio to mobile, gaming, social media, and search.