• Dell Sees Data Changing Advertising Through IoT In 2016
    Data will become the backbone to the emerging market of what many call the Internet of Things, as it continues to spawn new ideas for businesses. At Dell this presents opportunities and challenges. For the industry it will create a new form of advertising, per Dell VP, North America Commercial Marketing Bryan E. Jones. The advertising model he outlined to Data and Targeting Insider -- one in which advertisements need to do a better job of educating the consumers -- sounds a lot like the one Google's co-founders Sergey Brin and Larry Page described years ago.
  • A Mass Medium Without Mass Media: Live TV Losing Default Status
    Live TV is no longer the default experience for an emerging generation of viewers. The TV is quickly becoming just another monitor now.
  • Fanatics, Domino's, Groupon Lead In App Satisfaction
    Retail apps that capture and facilitate mobile moments gain approval and loyalty from users, a new study suggests. And app users will register their dislike for a brand experience quickly and harshly in their app reviews.
  • MediaMath Partnership Turns Skimlinks Into Data Provider
    MediaMath has partnered with Skimlinks to give brands and agencies access to Audiences, a programmatic audience targeting service for advertisers to help publishers monetize transaction-based data from affiliate marketing campaigns.
  • Data Matching To Become Top Focus In 2016
    Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that's because a multitude of mismatched data sources continue to create major problems in accuracy.
  • IBM SystemML Machine Learning Technology Goes Open-Source
    IBM's machine learning open source technology -- SystemML -- has been accepted as a project by the Apache Software Foundation, and renamed Apache SystemML.
  • IDG Partners With Google To Guarantee 100% Ad Viewability
    IDG Communications recently partnered with Google to become one of the first publishers to offer 100% ad viewability, giving advertisers a powerful tool to support the value of their media spend.
  • Vizio TV Links Behavioral Data Supporting Ad Serving Across Smartphone, PC, Tablets
    Smart TVs track viewing habits, but Vizio television took a new turn recently when the company introduced "Smart Interactivity," which lets software running the TV keep records of the user's viewing habits and then share the data with partners that serve advertisements across media channels even when personally identifiable information is removed.
  • The Massive Disconnect Between CIOs, CMOs
    CMOs and their agency partners continue to talk about more closely aligning with CIOs and Information Technology (IT) departments, but few know how to take the steps to make the dream a reality. When the two departments are at odds the customer experience slips and so does data integrity.This disconnect is clear in the study "Marketing and IT: Overcoming a Cats-and-Dogs History to Create a Seamless Customer Experience," commissioned by Rackspace and produced by research firm Edelman Berland.
  • Political Views Linked To Consumer Purchase Behavior
    The Rocket Fuel Research Team examined political preferences of 2,832 registered voters in five swing states on these issues that will shape election cycles to help advertisers connect with consumers around topics that will likely change their behavior.
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