• Political Campaigns And The Race Between Social, Search
    The increase in prices to advertise on social sites like Facebook could push U.S. presidential candidates into the arms of search engine marketers, especially on the Yahoo-Bing network, where the cost per click (CPC) remains lower for many keywords.
  • What The Hell Are You Watching Now?: The New "TV" Experience
    For many of us, TV stopped being TV a long time ago. We're still waiting for advertisers to catch up.
  • Programmatic Ties That Bind Web To Broadcast TV
    Programmatic media buying from Web to television continues to rise, but there's a reason: the flow of consistent data. The trend continues to force consolidation across the advertising industry such as AOL's acquisition of Adapt.tv, and Google's acquisition of mDialog.
  • The App Attention Economy Is Booming: Retention Still The Challenge
    Our engagement with phone and tablet apps is only increasing. When we get an app we like, it becomes part of a routine. But making an app indispensable remains at least as challenging as getting someone to download it in the first place.
  • March Madness Favors Brand Ad Lift For Cadillac, Apple, and Sprint
    With March Madness officially over, data from ad campaigns run during the games is now rolling in. Extreme Reach, a Needham, Mass. digital media company, analyzed brand lift from advertising campaigns that aired during the Final 4 Championship games. Brands from three sectors -- automobile, telecom and technology -- stood out. Cadillac, Apple, and Sprint had the highest brand lift during this time out of all companies analyzed.
  • Tech, Age, Anxiety Impact Our Response To Personalized Advertising
    An IPG Media Lab/Yahoo study tested scores of ad variations on thousands of users to determine where personalized messaging was most effective, and where consumers most tolerated the data-gathering needed to deliver it.
  • Incomplete, Inaccurate Data Stifling B2B Advertising Industry
    Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the 223 million B2B records analyzed by Dun & Bradstreet's Netprospex were found either inaccurate or incomplete. The company's 2015 State of Marketing Data Benchmark Report identifies identifies the need to improve data management in four key areas: completeness, ability to deliver emails, ability to connect by phone, and duplicate records.
  • Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
    You are the cookie now, and this has big implications we are only beginning to glean. As data tracking and pooling gauge more intimate aspects of our existence, lawyers are poised to rush in. The ambulance chasers will now be pursuing data, too.
  • For Programmatic TV Buying, Small Can Be An Advantage
    For a small agency working with a small budget, programmatic TV placements let the client fight above its weight in prime-time arenas it never could afford before.
  • When Behavior Becomes The Main Signal In One-On-One Targeting
    One-to-one marketing isn't a new idea, but until now the technology didn't exist. Adidas takes a step into this world by integrating near-field communications (NFC) into its footwear and sports equipment in the hope that by triggering more than a billion touchpoints, it can gain data from consumers.
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