CIOs and CMOs are talking and collaborating more than ever before, but not always in the same language. A new survey of both sets of executives shows that mobile is proving to be the real flash point in a still-uneasy relationship.
Learning from the way consumers jump devices and media, BloomReach rolled out its Personalized Discovery Platform that uses Web and mobile data to make smarter recommendations. It learns from every consumer interaction to personalize content across channels and hardware.
The disconnect between what people say they think about online privacy and how they actually behave online has always been vast and confusing to the market. But in that gap there is great opportunity for publishers and advertisers to engage customers so much more creatively than they have in the past.
StumbleUpon endures, and perhaps is so popular among the most savvy digital users because it seems to be a counterpoint to the cold, unadventurous precision of the rest of the data-driven online experience.
An Accenture Interactive online study of about 1,100 CMO and CIO professionals set out to track how the two functions continue to come together and address companies' digital needs. The two groups remain at odds in several basic issues such as how to integrate digital marketing solutions.
The one thing that all of our high-tech ad targeting is not paying attention to is the cumulative experience it creates for end users as they consume it all each day. Perhaps out of necessity, the user online experience is out of any single entity's control. But it is worth remembering just how bad it is out there.
Apple and IBM have put rivalries aside since the early days of personal computers and announced a deal that will likely put some of Apple's most popular devices in the hands of corporate users. The deal brings IBM's big data and analytics capabilities to iPhone and iPad.
Digital marketing agency PM Digital and analytics company Paradysz set out to analyze online behavioral trends in the insurance industry to determine audience, demographics, and media interests and preferred methods of buying insurance.