• Puma Personalizes Targeted Messages Based On Site Visits, Cart Abandonment
    Puma wanted to gain better insights into its consumers, especially those who would come to the site and not make a purchase. Its marketing team used software to analyze Web site and cart abandonment rates, but seeing and aggregating the data never did much good without having the ability to take action.
  • Signal Closes $30 Million Funding Round
    Addressable targeting isn't just a U.S. trend, but a global goal. Part of the $30 million Signal secured in a Series E investment round will go toward opening new offices or adding to teams in other markets such as Australia, where the company also has a presence.
  • Instagram Collects Data On Posts Brands Can Turn Into Advertisements
    If it wasn't enough to learn that by November Facebook plans to shutter its advertising exchange, which enabled third-party ad-technology companies to purchase ads on the social network. Now Instagram, Facebook's subsidiary, will release business tools that offer individuals data on the posts that get the most engagement and gives them the ability to turn those posts into advertisements.
  • Ensighten Tag Management Expands Data Collection For IBM's Cloud Exchange
    Ensighten, an enterprise tag management provider, envisions a world where its clients can pull in many different kinds of first- and third-party personalized targeted advertising data. It may have achieved that goal by partnering with IBM to integrate with Big Blue's Universal Behavior Exchange (UBX).
  • Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference Data
    Connexity furthered its strategy this week to build targeted audience segments and tie in offline brand preference data from Simmons Research, launching what CEO Bill Glass calls an "enhanced" version of AudienceView.
  • Hotwire Explains How To Use Seven Attribution Models Simultaneously
    Attribution continues to pull at marketers like a child begging for attention, but too many shrug off the request because it gets complicated trying to attribute media across channels -- for most, anyway. Not for Alex Otrezov, senior director of paid-search operations at Hotwire.
  • Real-Time Data Layer Updates Audience Segments On The Fly
    Qubit released a feature in its platform that creates a layer of data to target advertisements to consumers in real time as they make choices on the retailer's Web site. Each choice becomes a clue to the consumer's intent to purchase.
  • Carrefour Media Uses LiveRamp To Create A Connected World
    Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard data from consumer products goods companies that sell through Carrefour Markets. It allows the media agency to use CPGs' first-party data to target consumers with advertisements.
  • Gfk MRI Builds Political Ad Targeting Data Segments
    GfK MRI has partnered with data management platforms (DMPs) to develop 23 online advertising targets that bring actionable insights to political ad campaigns.
  • Bain Study Emphasizes Dazzle -- And Data
    Using data to inform marketing decision has become the lifeblood of most companies, but the trouble comes when marketers mistake the algorithm for the person.
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