MALAGA, SPAIN -- The two big "walled gardens" of digital media have made significant strides toward opening up to third-party validation and even measurement of their audience delivery, but they … Read the full story by Joe Mandese

MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes attributed to them. That was the … Read the full story by Joe Mandese

Memorial Day could be the date of the next online advertising attack. Read the full story by Laurie Sullivan

Google has a list of everything I purchased online and offline dating back to who knows when, along with the estimated fulfillment date. The list also includes canceled orders and … Read the full story by Laurie Sullivan

Calling it the "largest initiative in our company's history," NBCU ad sales chief Linda Yaccarino painted the company's upcoming streaming service as the only one to offer scale, brand safety … Read the full story by Alex Weprin

Leaning into advertising and the power of its parent company, WarnerMedia is embracing ads while other streaming platforms are shunning them. Details on the upcoming WarnerMedia streaming service remain slim, … Read the full story by Alex Weprin

In this week's edition, I do what I've done each time this year for the past 30 years: offer my hits and misses on the new prime-time lineups. It's a … Read the full story by Steve Sternberg

"The Big Bang Theory" ended its run with two back-to-back episodes that were long on sentiment -- and the show's trademark comedy. Read the full story by Adam Buckman

From 2018-'19, the percentage of six-second ads on YouTube declined by 20% YOY to 16.5% of all ads. By comparison, the number of 30-second ads rose by 19% YOY to … Read the full story by Alex Weprin

MALAGA, SPAIN -- The industry may put another nail -- possibly a final one -- in the coffin of the click as a digital advertising metric. As part of its … Read the full story by Joe Mandese

Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis presented by TAG (the Trustworthy … Read the full story by Joe Mandese

The White House just launched a tool for disgruntled consumers to share their experiences with the President. Read the full story by Gavin O'Malley

Citing free speech concerns, the White House says it won't sign on to the Christchurch Call for Action, an international initiative aimed at eliminating "terrorist and violent extremist content online." Read the full story by Wendy Davis

The group's new privacy code will also require members to obtain consumers' opt-in consent before collecting or using "sensitive" data -- including health information and precise location data -- for … Read the full story by Wendy Davis

51% of 2018's most successful launches came from small companies, but big CPG makers are learning to use AI, deeper insights for "smart launches." Read the full story by Karlene Lukovitz

MALAGA, SPAIN -- Big marketers are increasingly bringing digital media functions in-house, not because they want to marginalize their ad agencies or gain media-buying "efficiencies," but because it is enabling … Read the full story by Joe Mandese

Disney will benefit from the direct customer relationship, as well as synergies with existing businesses. Disney will also bundle Disney+, Hulu and ESPN+ together, potentially offering all three at a … Read the full story by Alex Weprin

As Disney takes control of Hulu, the service's advertising rates appear to be languishing, according to a "Research Intelligencer" analysis of CPM data from SQAD's MediaCosts database. Year-over-year, SQAD data … Read the full story by Joe Mandese

The average CPM for Hulu in the first quarter was down 17% to $25.00 from $29.40 in first-quarter 2018. Read the full story by Wayne Friedman

The company is kicking off "I Never Expected," an ambitious 20-episode video series that Alba calls "an unconventional love letter to mamas." Read the full story by Sarah Mahoney