The transformation that Facebook has triggered this year in social networking dynamics will pale in comparison to the e-commerce revolution it will inspire in 2011.

Have we reached an inflection point where new digital technologies are being widely embraced and integrated into companies' 2011 budgets and strategies?

Google's reported $6 billion bid for the social-buying platform GroupOn is a reflection of the potential value it can rapidly generate buying into the exploding local mobile market. But GroupOn could command a much bigger premium in this nascent industry.

Although it is clearly fixed on preserving the cable lifeline to homes and the proprietary content and data it carries, Comcast should kick advertising and e-commerce into the interactive 21st century as it prepares to assume control of NBCU.

Netflix is a success story for many reasons. There is a valuable lesson to be learned from CEO Reed Hastings' spry, continuing innovation of his company -- and it has all of the major players on edge.

At a time when digital interactivity should be inspiring widespread innovation and out-of-box thinking, too many media companies continue to respond with blanket denial and complacency that will shatter their bottom line.

The challenge for the networks will be holding the line on free access to premium content online that undermines TV's value proposition. Consumers are still willing to spend more on media than personal items.

It was a no-brainer for Ross Levinsohn to grab the opportunity to lift Yahoo out of its chronic doldrums and off the interactive sidelines. The man is a builder.

Mobile ad spending is ramping faster than predicted, growing more than six-fold from 2009 to nearly $2.55 billion in 2014. But the changing dynamics driving it will have a more profound impact on marketing and media business models

If you don't have a mobile strategy, you don't have a growth plan. The number of people accessing the Internet from mobile devices will outpace the PC within five years.