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TOP ONLINE STORY
IAB: 'Advertising Is Creepy'
by Wendy Davis
Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting. The online campaign, created pro bono by WPP's Schematic, features rich media banner ads with copy like "Advertising is creepy" and "Hey, this banner can tell where you live. Mind if we come over and sell you stuff?" More than one dozen publishers, including Microsoft, Google's YouTube, and AOL, have committed to donate a combined 500 million impressions for the initiative.
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TOP MEDIA STORY
IMMI Issues New Cross-Platform Metrics, Mobile On Rise
by David Goetzl
IMMI has released several key findings of interest to advertisers. The use of mobile phones for content delivery is rising rapidly, and PCs are being used more than TVs to access content.
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TOP MARKETING STORY
Digital Confab Convo Turns To Social Media
by Karl Greenberg
While she doesn't say email is dead exactly, former Google marketer Clara Shih says that over 96% of the students she interviewed for her book don't use email at all, but use texting and Facebook messages and wall posts. "We need to communicate through the channels they favor, and for more and more cohorts, this is becoming Facebook."
THIS JUST IN
Motorola: 7 Of 10 Want Constant Connectivity
by Aaron Baar 1 second ago |
Desire for continued connectivity is no longer a generational issue. According to a consumer survey commissioned by Motorola's Home & Networks Mobility business, members of the largest generational categories -- Millennials, Generation X and Baby Boomers -- all desire to be connected equally.
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| BLOGS/COMMENTARY |
On Media:
Mermigas Yesterday, 11:37 AM
Comcast/NBCU: Broadcast Wanes, Interactive Ad Push Soars
Advertising is not a big part of the proposed Comcast NBCU merger -- yet. The road to revenue growth is... |
Daily Online Examiner:
Davis Yesterday, 5:30 PM
New BT Outreach: From IAB's 'Creepy' Campaign To Logo Trials
With the looming threat of new regulations, industry groups are stepping up attempts to convince officials that ad companies can... |
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MoBlog:
Walsh Yesterday, 4:29 PM
Mobile Predictions Optimistic As Ever
It's that time of year for raising a glass and making bullish predictions about the high-tech industry in 2010. Will... |
TV Watch:
Goetzl Yesterday, 4:15 PM
Will NBC's 'Sports Czar For Life' Get New Wind From Comcast Deal?
There's been some occasional criticism of Dick Ebersol. There were Olympic broadcasts in some temporal iteration known as "plausibly live."... |
Behavioral Insider:
Smith Yesterday, 3:45 PM
Attributing Behavior 'Wholisitically'
At this summer's OMMA Behavioral and this fall's OMMA AdNets conferences, references to "attribution" popped up frequently, as marketers bemoaned... |
Just An Online Minute:
Samardak Yesterday, 3:30 PM
Just An Online Minute... Sideshow Freaks And Lean Pastrami That's What Holidays Are Made Of
I don't care what you do or don't celebrate, I just hope you're happy, healthy, able to pay rent, able... |
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IN PRINT

INSIDE NOVEMBER
Fast Forward
This column is labeled "Fast Forward," but all too frequently, I feel like I'm stuck on pause. That's the way I felt recently when I paid a visit to Muncie, Indiana. What's that you say, "Muncie?"
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The Price Is Right
Long Island's newsday set its pay wall firmly in place in November, becoming one of the few local newspapers to charge for all online access to its content. MediaNews also joined the club, charging for its content in Chico, Calif. and York, Penn. The theoretical gymnastics of figuring...
Campaign Lacks Vision (Literally)
To capitalize on fan excitement about the yet-to-be-revealed Volvo S60, the company gave them a unique way to preview the vehicle. It invited blind artist Esref Armagan to its design center in Sweden to paint what chief designer Peter Horbury calls "the next of the new Volvo." The...
Jäger Bombs
It is the second night of the new York City Burlesque Festival and the bouncer is turning people away from the sold-out show, apologetically. A dejected crowd huddles around the door, not sure what to do with themselves; the industrial block in this desolate neighborhood of Brooklyn is...
I Want My E-TV
Have you ever wondered what television would be like if invented today, following the proliferation of the personal computer and Internet? Practicalities aside, if given the chance to remove the shackles of TV history, how different would our modern creation be?...
Working the Networks
Whether it is classic or new media, networks are integral to the advertising industry. Yet so many misnomers exist about what the term "network media" really means. A network is a collection of individuals grouped together in order to form a larger, interconnected system. Networks permeate every aspect...
You Talking To Me?
According to a recent nielsen study, in the last year, people spent 73 percent more time on social-network sites. In February, such usage exceeded email for the first time. Did personal conversation just become passé? Is staring into someone's eyes as you either a) try to seduce them,...
The Art of Seduction
Our colleague set forth on what was to be a run-of-the-mill business trip to San Francisco. His quest to find the lowest price, as demanded by his company's new travel policy, led him to Virgin America's relatively new service between New York City and the City by the...
Don't Call It a Comeback
Up in Rochester, N.Y., there is a bar locals affectionately call "Oli's." The Genesee beer is served in cold cans and the winds off Lake Ontario keep everything else chilled. Recently, I traveled there for a reunion of sorts. Richard and his wife, Caroline, were part of an...
Doggone Shame
For nine years, cats and dogs loomed large over a parking lot on Avenue A as part of an iconic Advocates for Animals mural on the side of a tenement building in Manhattan's East Village. Created by well-known local muralist Chico, the mural tugged at the heartstrings with...
How to Be a Social Butterfly
In media, you live or die on your ability to keep up-to-date, and to see what's coming around the corner. Right now, social media is both what's now and what's next - and it's an absolutely necessity to know what it is, what it's about and how it...
Debunking the IPTV Myths
With all the hype about the growth of online video viewing, I decided to check it out for myself by watching all my TV shows online for an entire week. My plan was to watch Hulu or abc.com and to supplement with iTunes on the big screen via...
Relative Mobility
I left my iphone in the cab." it was both the panic in our usually stoic analytics director and the scramble to locate the phone that said everything. Mobile phones are not just devices, they are 24/7/365 lifelines. (BTW: Phone was recovered and returned by a NYC taxi...
Jumping Off The Page
In some ways book publishing is still a quaint business. Writer writes a book, publisher prints it on paper, bookstore sells it. But with the Internet and the Kindle and the iPhone turning everything topsy-turvy, publishers and authors are reinventing their products....
Trash TV
America's move to digital televisions meant sharper pictures, better sound, a bevy of new channels and a collective pile of discarded idiot boxes that weighed well north of eight million pounds....
Too Big To Fail
The news that the November issue of Gourmet magazine would be the last in the storied publication's history hit a certain segment of the populous with a wallop. The loss seemed incomprehensible. To them, Condé Nast's squandering of 68 years of equity seemed, not to put too fine...
Paper Tiger
The closing of Gourmet and three other titles in October, following a strategic review of Condé Nast's business by consultants from McKinsey, is yet another reminder of the magazine industry's woes - the latest victim carried off by a rising tide of red ink. As the wretched year...
A Pretty Good Spoon
A magazine is a product. It's a tactile object. It's designed for a purpose. Thought of as a spoon, a magazine is a pretty good spoon, we posited, and asked some influential designers -- Walter Bernard, George Lois, and Luke Hayman -- how magazines can keep doing what...
At the Crossroads
Michael Wolf is one of the smartest and most influential figures in the media industry that most people have never heard of. If you have, it's probably for his stint as president-COO of MTV Networks, where he presided over a number of high-profile digital media acquisitions and revamped...
Fashionista to Recessionista
Consider this counterintuitive economic event: Currently, new cars can be cheaper than used cars of the same model. According to edmonds.com: "... Deals on some new cars are so generous that they actually make the new car less expensive than the year-old version of the same model."...
Making Branding Pay
Economic conditions being what they are, my agency partners have begun asking, "How can we justify branding budgets to our clients?" I generally answer their question with a question: How do you define "branding?" If their answer doesn't include short-term response metrics, I tell them they need to...
The King of the Living Room
Most have it wrong. the digitization of media isn't today's critical issue. Today's critical issue is how the digitization of media has transformed consumer behavior and influenced successful business practices. While analog best practices are not wrong, they are incomplete and therefore they are less relevant....
On Other Screens, Other Wonders
All media are vehicles for persuasion and influence; TV power, however, was, until recently, assumed to be bordering on magic. Under a spell - this is how some nostalgic advertisers choose to remember consumers subjected to TV advertising in the time before TiVo. Back then, it seems, only...
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INSIDE DECEMBER
Ed:Blog - Survival Guide, Glitter and Doom Edition
On the heels of last year's econapocalypse we released our previous survival guide. And, well, here's the thing: We can't help thinking it came up a little short. Maybe it had been too much. Like Tom Waits' William the Pleaser, we sold opium and fireworks in that issue....
2010 Survival Guide: Exit Strategy
Call it a quagmire, if you must, but our recent economic malaise and the fast pace of technological development has left all interested parties -- agencies, CMOs, publishers, regulators, consumers and investors alike - searching for true north....
The Best Intenders
Advertisers love search stats, but maybe there's a better way to get ahead of the curve on consumers' actions. BlueKai thinks they have it nailed. The company is now issuing a quarterly index of consumer intent action across the Web. Dubbed BlueKai Pulse, the free report reflects data...
RAM: More Than You'd Expect Inside
It's likely you never heard about Intel's 90-day trial for Alzheimer's patients and their caregivers. That's because the wireless network is built into patients homes. Using numerous types of motion and weight sensors and radio-frequency identification (RFID) technology, patients' daily activities are monitored and recorded....
RAM: Welcome to the BuyerSphere
In 2000, we were all rushing to proclaim the arrival of the efficient marketplace. Analysts lined up to write paeans to the logical beauty of e-procurement. Billions and trillions of dollars would grease the wheels of ecommerce, flowing from business to business in clean, straight and rational lines....
RAM: Inside the Box
You are always urged to think outside the box in business. But Doner was thinking inside the box - more specifically, inside the cardboard box - when the agency launched a microsite nestled within a cardboard box as part of TheUPS Store's integrated Cardboard World campaign. "Our challenge...
The Meat and Potatoes
I'll be up front: I'm not here to make a case for search expansion into new markets. I'm going to assume that your company, or your brand, has a grasp on that already. However, what I am going to do is highlight certain aspects that I've learned from...
Everyone Else Is Doing It
Most of us can remember when as children we would ask our parents' permission to do something. And most of us - at least once or twice - probably threw in the old argument, "Well, my friend's mom is letting him do it."...
Searching for Second Chances
In a tight market, sem pros need more of an edge than ever to differentiate their brands and deliver results. Therefore, they bid high on keywords to grab as much demand as possible. But assuming this generates traffic, will visitors find cookie-cutter pages, a hit-and-miss scenario in terms...
Finding Religion
When The Passion of the Christ was first pitched, many Hollywood executives thought it was crazy. So crazy in fact that big budget studios, in the end, didn't foot the entire bill. And how it cost them. When the final tally was told, the box office receipts cleared...
Who Is This Person, Anyway?
Coming out of anthropology, I have always been interested in social and cultural interaction, identity and how we display ourselves in a public venue. Because brands are focusing more and more on social media as a significant point of marketing, it becomes increasingly important to understand the nuances...
Full Court Press
You can't rest on your laurels when it comes to sports video game marketing," says 72andsunny creative director Glenn Cole, whose agency, in collaboration with the sports branding firm Zambezi, launched an ambitious full-court marketing press this past September to promote the October release of NBA 2K10....
Tipping the Iceberg
Sometimes a number can be both frightening and liberating. Like this one from Don Schultz, a professor of integrated marketing communications at Northwestern: Only 4 to 5 percent of customers account for the preponderance of a consumer product's sales. Does that make the other 95 percent of a...
Rising Stars: Erin Schaefer
Joining Google in 2006, Erin Schaeffer was one of the founders of Google's TV Ads platform, working on finance, marketing, and sales for the platform's alpha and beta launches. She now heads up online video content monetization and brand advertising sales for Google's TV platform. "Erin is a...
2010 Survival Guide: Agencies
Call it a quagmire, if you must, but our recent economic malaise and the fast pace of technological development has left all interested parties - agencies, CMOs, publishers, regulators, consumers and investors alike - searching for true north....
2010 Survival Guide: What You Need To Know About Tech
It is no secret that Apple's expected tablet computer will be the make-or-break gadget of the year. Though only the masochistic attempt to guess what Steve Jobs is up to, it will be logical for Cupertino to ship a keyboardless screen-like device that is lighter and smaller than...
2010 Survival Guide: The Economy, Stupid
An uneven, bifurcated economic recovery could last as long as the recession and stretch into 2011. With every media business model being revamped for a digital marketplace, prolonged economic instability will further complicate the ramping of revenue growth....
2010 Survival Guide: CMOs
Mobile advertising and commerce, growing upwards of 30 percent annually, are the new growth arenas where marketers must play....
2010 Survival Guide: Investors
Burned by the Congressional-fueled demise of NebuAd, which folded after receiving more than $30 million in venture funds, investors are keeping a sharp eye on privacy developments. Expect investors to increasingly scrutinize start-ups' privacy policies along with their business plans....
2010 Survival Guide: Publishers
Offline publishers need to not become too fixated on the question of pay walls. The No. 1 priority in the year ahead, says Ken Doctor, affiliate analyst Outsell, is to regenerate advertising. No. 2: Come to a better reckoning with the aggregators. No. 3: paid content. "I think...
2010 Survival Guide: Regulators
Madison Avenue will increasingly aim to shape policies regarding privacy. The American Association of Advertising Agencies recently joined with the Interactive Advertising Bureau, Association of National Advertisers and Direct Marketing Association to develop a set of industry self-regulatory standards. Also in 2009, WPP/Kantar named its first chief privacy...
2010 Survival Guide: Consumers
The end of handset exclusivity? An expected ruling by the Federal Communications Commission on the exclusive handset deals between manufacturers and wireless carriers in the coming months could have a major impact on the industry. Think Verizon iPhone....
Hooking Up
Media deals in 2010 will reposition companies for the digital playing field, eliminate the weak by consolidating the strong, redefine values and lead to the formation of new business models. Quintessential dealmaker John Malone, chairman of Liberty Media, predicts "massive restructuring and consolidation in old media."...
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MEDIAPOST EVENTS
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UPCOMING EVENTS
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RECENT EVENT VIDEOS
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| TODAY'S ONLINE NEWS AND HEADLINES |
Microsoft and Yahoo Score Search, Ad Deal
Search marketers have mixed feelings about the Microsoft and Yahoo joint search and advertising deal. The two companies reported Friday signing off on the plans....
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SEO Is Not A Religion
Marketers might feel as if they preach to the choir when trying to sell search engine marketing (SEM) to C-level executives. That's only because many CEOs and CFOs know very little about marketing and technology, according to Mike Moran, chief strategist at Converseon....
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Q+A: Josh Lovison on Mobile Email Troubles
Josh Lovison, Interpublic Emerging Media Lab Mobile and Gaming Practice Lead, argues that email marketers are unknowingly in a dire situation. Why? A major activity for smartphone users involves checking email, and, while current best practices dictate formatting emails to support both text-only and HTML email clients, HTML...
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FCC Asks Verizon About Higher Early Termination Fee
Verizon Wireless' recent step to double early-termination fees for high-end handsets has caught the attention of the Federal Communication Commission. The agency Friday sent the nation's largest wireless carrier a letter asking about the rationale behind the move and the types of disclosure Verizon provides customers about...
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Judges Can Spam Suit Against Epic
A federal appellate court has upheld an order dismissing an Internet service provider's spam lawsuit against performance marketing company Epic Advertising. The 9th Circuit Court of Appeals ruled on Wednesday that the Internet service provider ASIS couldn't proceed under the federal CAN-SPAM law because it hadn't suffered economic...
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Verizon Surges Past AT&T On Facebook
Verizon has hammered AT&T in a relentless ad campaign, triumphed over its chief rival in a recent court challenge, and easily bested the carrier in the latest cell service satisfaction survey from Consumer Reports. Now Verizon is thumping AT&T in another arena: Facebook....
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Dating Site Zoosk Hooks Up With $30M
Social dating community Zoosk has raised $30 million in a fourth round of funding led by Bessemer Venture Partners. Existing investors Canaan Partners and ATA Ventures also participated....
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BT Co. OwnerIQ Owns $5.8M In Funding
Behavioral targeting media company OwnerIQ has raised $5.8 million in a third round of funding led by Kepha Partners, along with existing investors, including Atlas Venture, Egan-Managed Capital, CommonAngels and Mass Technology Development Corporation....
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Keyword Campaigns Must Grow Longer Tails
Most marketers "suck" at building out long-tail keyword campaigns, Avinash Kaushik, analytics evangelist at Google, told Search Insider Summit conference attendees in Park City, Utah, Thursday. The long tail can pull in what he calls "impression virgins," but most marketers don't know how to take advantage of the...
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AOL To Capitalize On Yahoo Ending Paid Inclusion Program
Marketers looking for a replacement to Yahoo Paid Inclusions after Dec. 31, 2009, might find it in AOL. The search engine's plan is currently with the legal department, getting the final approval for launch sometime soon. The news comes as Time Warner plans to spin off AOL next...
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| AROUND THE NET IN ONLINE |
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New Droid Campaign: Confident Or Cop-Out? Engadget
Engadget thinks there's something very peculiar about Verizon's latest Droid commercial. "Sure, we get the expected Mad Libs-esque hyperboles like 'it rips through the Web like a circular saw through a ripe banana,' but other nods seem to indicate an...
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More Bothers for Bing eWeek
Microsoft is apologizing for Bing's half hour of downtime on Thursday, which it's attributing to a system error. During the outage, users were either unable to access the search engine or else received incomplete results to search queries. The outage...
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Research: iPhones Potential Security Risk The Register (UK)
New research is challenging the popular perception that iPhones are totally safe, especially if users don't "jailbreak" or unlock their phones. Swiss iPhone developer Nicolas Seriot has published research on security shortcomings that could create a mechanism for hackers to...
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Thomson Reuters Steps Closer To Paid Content Financial Times
Highlighting content from the former Thomson Corp professional businesses, Thomson Reuters is releasing a redesigned version of its news site. The new Reuters.com also puts the news agency a step closer to charging to for its content, according to the...
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Will Armstrong's AOL Succeed? Bloomberg
Continuing his crusade to put AOL back on the right track, chief exec Tim Armstrong is talking up the soon-to-be-independent company's 100 million monthly unique visitors, and its ability to reach multiple audiences with one ad buy. In other words,...
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Samuel Johnson Never Did This Los Angeles Times et al.
It looks like Google is moseying into another market with the launch of Google Dictionary -- but this time it appears as though potential rivals were more prepared.
Alex Zudin, the owner of Paragon Software...
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| TODAY'S MEDIA NEWS AND HEADLINES |
Hearst: Skiff E-Reader Targets Print Publishers, Advertisers
Due out in 2010, Hearst is touting Skiff as both a device and a software platform for viewing digital content from all kinds of newspapers and magazines, compatible with a broad array of portable devices....
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Zucker Weighs In On 'Leno,' Digital Futures
NBCU CEO Jeff Zucker Shared thoughts on the "Jay Leno" 10 p.m. experiment, the pluses of a Comcast alliance and what a digital future could look like....
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Cross-Talk: NBC Affiliate Partners With ESPN Radio Outlet
In what could serve as a template for other stations with the opportunity for cross-promotion, an NBC affiliate in Florida is turning to a local radio outlet for its sports coverage....
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Online Pay Walls Will Hurt Newspapers
While a few select newspaper publishers may succeed with a strategy of erecting pay walls around their Web content, most of these attempts will fail, according to the new 2010 Media Outlook report from Fitch Ratings....
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Belo Editors Answer To Biz Execs
A.H. Belo revealed that senior editors in the sports and entertainment departments at The Dallas Morning News will report to executives from the business side of the newspaper -- undoing the traditional separation between editorial and business operations....
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GroupM: U.K. Will Be 'First Out' Of Ad Recession, Predicts Some Growth In 2010
On the eve of a series of new ad spending forecasts scheduled to be released during UBS' "Media Week" conference in New York next week, WPP's GroupM unit this morning issued an update for one of the world's most developed advertising markets - the United Kingdom - indicating...
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Bernstein: Travel Channel Needs Less DR Dependency
A major growth opportunity for the Travel Channel comes in reducing its heavy load of direct response (DR) advertising, which accounts for a whopping 42% of all inventory, according to a new Bernstein report....
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FCC Questions Comcast-GE Venture
Hours after Comcast and General Electric announced their intention to form a massive joint venture centered on content properties, FCC Commissioner Michael Copps issued a statement that was sharply skeptical of the deal. "It will come as no news to them that they face a steep climb with...
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Kagan, MediaBiz Join Forces
Research firms SNL Kagan and Media Business Corp. (known as MediaBiz) said they have entered into a partnership where Kagan clients will be able to receive video subscriber data by market. The data covers subscribers to cable, satellite and telco TV systems....
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Hear This: Some Radio Recovery Predicted For Fall 2010
According to the third edition of BIA/Kelsey's quarterly overview of the industry, 2010 will bring a slight recovery in radio ad revenues, but not until the second half of the year....
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| AROUND THE NET IN MEDIA |
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Hearst To Launch Skiff, Digital Reader Service Adweek
Hearst Corp. plans in 2010 to launch a service and online store that will deliver newspapers and magazines on various digital devices with a service called Skiff. It will let publishers distribute content to digital reading devices, while maintaining control...
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Various Groups Contest Comcast, NBC Deal B&C
The proposed Comcast-NBC merger faces lots of criticism in Washington. First from the Free Press, the Consumer Federation of America, and unions worried about job losses, but also potential competitors, including smaller and midsized cable operators. It will be the...
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GM Ends Historic NBC Union Reuters
When General Electric sells its control of NBC Universal to Comcast Corp, it ends a union formed at the dawn of TV. In 1926, NBC was the first big U.S. radio broadcast network. Since then, it proved itself to be...
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FTC Examines Violence In Ads B&C
A new Federal Trade Commission report says the self-regulatory system isn't working and it wants advertisers of violent movies, music and video games to do more to restrict advertising and promotion of that content, including on broadcast...
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Recovery Won't Help All Media Ad Age
A stabilized or upside ad market won't help everyone equally, according to a new forecast by Fitch Ratings. In order: national broadcast TV, then cable networks and large-market broadcast TV are likely to participate in any recovery, but...
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| TODAY'S MARKETING NEWS AND HEADLINES |
GM To Give Dealers Hearing, Reconsideration
Several state auto dealer associations and big dealer groups are objecting to GM dismissing more than 1,000 dealerships. The plan is slated to start mid-January, assuming Congress doesn't follow through on pending legislation to block GM's plan to cut the retail roll.
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One-Third May Be Open To Behavioral Tracking
Nearly a third (32%) of Americans say they would be open to having their Web-surfing and television viewing habits monitored in order to receive ads more relevant to their interests -- as long as the data collected could not identify them as individuals, according to a global study...
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Buick Regal Sets Out To Change Mindsets
Regal comes to the U.S. market next spring, positioned against performance-driving sedans like Acura TSX and Volvo S60. The car comes with a turbocharged option and something Buick hasn't seen in years, a six-speed manual gearbox.
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Dunkin' Has Tamed 'Wild West' Of Social Media
"Bringing disciplines together at the table has really worked for us," says Dunkin's Ben Smith. He says the company is trying to build brand awareness and relevance by helping customers feel more connected to the brand. "We might have had it easier [than other marketers] because there was...
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Sara Rue, 31, Is New Jenny Craig Celeb Client
"Jenny Craig has always appealed more to the middle-aged (35-45) housewife crowd, so the company has been trying to capture a younger customer," John LaRosa, a diet industry analyst and president of Marketdata Enterprises in Tampa, Fla., tells Marketing Daily. "That's why they hired Valerie Bertinelli."
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Ponder This: LG Warns Teens About Texting
James Lipton -- bearded host of Bravo's "Inside the Actor's Studio" -- stars in the videos. In them, he removes his beard and places it on a teen who is considering sending a harmful text message. In one webisode, Lipton narrates as a boy, Carlos, contemplates sending a...
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NPD: Salty Snacks, Easy Meals To Lead Growth
In-home foods and meals in general will continue to benefit as the average age of the population rises over the next decade, says NPD's Ann Hanson, adding that the analysis also points to a continued trend toward less main meal skipping. "This means significant opportunities for ... food...
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