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TOP ONLINE STORY
Report: Google + AdMob = 24% Mobile Ad Network Share
by Mark Walsh
When Google announced its proposed $750 million acquisition of AdMob earlier this month, there was little question that the deal would create a powerhouse in mobile display advertising. But exactly how strong a position the combined companies would have was more difficult to quantify.
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TOP MEDIA STORY
Where Will 'Oprah' Syndie Dollars Go Now?
by Wayne Friedman
"The Oprah Winfrey Show" is a big deal for syndication -- especially for national advertisers -- pulling in nearly $160 million per year. Where will Oprah advertising dollars go after she leaves the air in September 2011?
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TOP MARKETING STORY
Stores Line Up Early For Black Friday Throw-Down
by Sarah Mahoney
Wal-Mart Stores, Best Buy, Target, JCPenney and Kohl's are already blaring their best prices online, offering lots of cross-channel options that make it easier for shoppers to choose store, web, or both. (JC Penney, which has vowed this will be its biggest Black Friday sale ever, is even pushing the insomniac envelope, opening stores at 4 a.m.)
THIS JUST IN
Quiznos Settles Franchisee Class Action Suits
by Karlene Lukovitz 1 second ago |
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Quiznos founder Rick Schaden, who returned as CEO last February, and Greg MacDonald, who became president in July, have made the improvement of business relationships with franchisees a prime objective. For instance, early this year, corporate implemented a program that helped many franchisees renegotiate their leases to reduce lease payments by 15% to 20%.
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IN PRINT
INSIDE SEPTEMBER
Fast Forward: The Future Of Media (Redux)
It always feels a bit silly to me to write columns addressing the future of anything, but I can tell you that as I write this one - about the future of media, from a vantage point deep in a global economic recession - the feeling that comes...
The Advantages of Being Completely Lost
Let me start out by saying that I know nothing about media. That's probably not a surprise to people who know me because I am thought of as a "creative" guy. But you might be surprised to learn that I know nothing about creativity. Furthermore, I know nothing...
The Cover Story
How Alex Bogusky morphed into Max Headroom, George Jetson, a baby, an old man, a zombie army, and a manifestation of his own Twitter feed: "What my career has sort of been about has been the democratization of different aspects of the agency world," guest editor Alex Bogusky...
Back to the Future
Many of the designs submitted to us though CrowdSpring were throwbacks to looks or themes from past visions of the future, perhaps following the lead of our tagline for the issue: "It isn't what it used to be." Throughout this section the designers, who span the globe, explain...
Q+A Julie Roehm
What changes are coming? Roehm: With the further development of video on demand, iptv, mobile, and many other emerging media opportunities, we have seen several "bad" user experiences. All too often, the focus is on "if we build it they will come" or "technology for the sake of...
Kaleidoscope Eyes
LOOKING UP: MOBILE FROM 2010-2015
Sept. 23, 2015- It's been an interesting past five years, but let's put on our AR glasses and take a look back to the not-so-distant past. The evolution in capabilities, functionality, and user behavior in mobile has been nothing short of revolutionary. It's...
Four Rooms
We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company -- these living rooms reflect possible outcomes...
Once the Horse has Left the Stable
There's an old maxim that says we always overestimate the changes we expect to see within five years and underestimate those we'll see within 20.
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Minimizing Measurement
It's integral to human nature that we ask questions. Similarly, it's pretty much always the case that once an answer is supplied, it spawns yet more questions. It's part of the human condition....
The Age of Consent
Consumers may find it intrusive if not downright creepy, but marketers, under immense pressure to meet quarterly goals, depend on behavioral targeting to squeeze digital dollars out of dimes. The question is: Can it be done in such a way that is beneficial to everyone?...
DOA Q&A: Philip K. Dick
At a time when the whole world feels like it's falling apart, who better to talk to than someone who suggested that might be the case?...
Church & State
Can the news business survive once-sacred walls toppling? Work with me on this, because you, the reader, are an integral part of this story. First, I want you to pick up this magazine. Feel the heft of it in your hands. Fan the pages, and feel the words...
Q+A Grace Slick & Michelle Mangione
Grace Slick recently collaborated with indie artist Michelle Mangione on the latter's latest album. Mangione has used social media and even learned about SEO to promote herself as an artist. Slick, the iconic songwriter and lead singer for Jefferson Airplane (later Starship), has remained stubbornly low-tech. Her preferred...
J-School: The Next Generation
To paraphrase Mark Twain, the reports of journalism's death are greatly exaggerated. Journalism isn't going away - and neither are J-Schools. In fact, higher education is counter-cyclical; in a recession, people head to grad schools. Columbia, Stanford and NYU applications increased 38 percent, 20 percent and 6 percent,...
Jeff Zucker Is Not Going Anywhere
Jeff Zucker, CEO and president of NBC Universal, has been trying to turn digital dimes into digital dollars for years. Currently he's delivering tv programs online through Hulu, transforming nbc tv stations into hyper local Web destinations, and selling tv advertising based on the Internet's automated, targeted model....
Jonathan Miller Preaches the Agnostic Gospel of the Cloud
Jonathan Miller is more determined than ever to crack interactive media's money-making code in his new job as News Corp.'s digital chief. He's got plenty of learning experience to draw from, both as a partner at venture capital firm Fuse Capital and as the chairman and CEO of...
Q+A: Adam L. Penenberg
Adam L. Penenberg is a journalism professor and assistant director of the Business and Economics program at New York University. His latest book, Viral Loop: From Facebook to Twitter, How Today's Smartest Companies Grow Themselves (Hyperion), will be on shelves in October. In the book, he explores trends...
Q+A Lloyd Braun
Who controls the media, and how (if it changes at all) does this control change? Braun: The consumer controls media. The consumer determines what works and doesn't work. The challenge, of course, is to come up with the next great hit. The most successful media companies are the...
Q+A Douglas Ferguson
How will we consume media in five and 10 years' time? Ferguson: When everything is digitized and libraries offer materials, we will have access to anything and everything whenever we choose, at a trivial long-tail price.
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Q+A Lance Broumand
How will get your news in a few years? Broumand: I think it's one page that looks a lot like what the Drudge Report looks like right now....
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INSIDE NOVEMBER
Ed:Blog November 2009
The two big themes of this issue, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of the High Line. The nyc Wine and Food Festival had taken over half the Meatpacking District for the weekend, putting the focus...
Trim Marks
Digital studios will have to make some cuts, but there's still plenty of money in online video to go around: Original online video took a beating this year, but the shine hasn't quite worn off yet. Despite a string of high-profile broadband start-up flops earlier in the year,...
How To Create A Successful Low-Cost Video Network
On YouTube's most-viewed channel list you'll find the how-to video network ExpertVillage in second place for all time with 812 million views. But nowhere in the top ten will you find any of the online digital studios aiming to make the next generation of hits.
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The Ad Net Wars Move to the Mobile Front
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?...
Need to Know: Random Access mode
The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers...
RAM: Inside Google NYC
Head along Manhattan's West Side, down Ninth Avenue to the old Port Authority building. You will need a driver's license or some form of identification. Sign in at the guard station, slide through the teched-out turnstiles and ride up one of several elevators to the fourth floor. Welcome...
RAM: Flatland
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes -- which pack more data than the traditional linear version -- are finally catching on here as a way to make offline ads interactive and...
RAM: Wooden Performance
Who knew a well-placed Woody could get you nearly a million friends on Facebook? In early September, TV spots, viral videos and digital ads directed Facebook users to "Woody," a 30-something slacker who dubbed himself "Friday's biggest fan." On behalf of Friday's fans everywhere, Woody issued a simple...
RAM: Rising Stars with Gavin O'Malley
Andrea Wolinetz Lead Social Media Strategist, Community Activation, Mediaedge:cia You might call Andrea Wolinetz a multi-disciplinarian. Prior to joining Mediaedge:cia in a strategic digital and social media capacity about two years ago, Wolinetz honed a range of skills as a music industry insider, a medical school coordinator, a...
Bandwidth on the Run
Now that we're in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is the explosion of Internet video. Its exponentially larger file sizes and bandwidth requirements strain the infrastructure, challenging organizations to...
Blinded by the Tweet
The obsession with social media and consumer-generated content may be blinding us to something infinitely more important to the future of marketing. And it has nothing to do with a tweet, a fan or a follower....
WebU: Your Most Trusted News Source
Who do you go to for news? More and more, we are relying on our Personal News Networks.
Updates from Facebook and Twitter are now central to people's information networks, much like bulletins from news wires or major dailies. I guess that's not really so surprising, is it?...
The Great Outdoors
Consumers are spending more on outdoor living items, giving a much-needed boost to category retailers and marketers this year, according to Research and Markets' "Outdoor Living Trend Report 2009," released Sept. 1. Spending on outdoor living items rose 22.6 percent from 2007 to 2008....
Best Behavior
Today's teens are not the couch potatoes we expect. It's no joke that teens are hard to reach, online or off. Well it is a joke, but they are actually hard to reach. We have statistics. But the money they have to spend is just ridiculous....
Cross-Media Case Study: Look Sharpie
The marketing brains behind Sharpie markers once thought their brand's biggest claim to fame was that celebrities liked to sign autographs with the pens. Most people used the markers to label moving boxes or leftovers in the freezer, but the autograph thing linked the prosaic felt-tip to glitzy...
Weaning Off the Click
Clicks have made us fat and lazy. And when we wind up set in our ways, there's only one solution - weaning. In this case, we need to be weaned off the click.
That's what the online marketing world needs right now to improve branding, according to eMarketer...
When Algorithms Collide
The online advertising marketplace has seen its fair share of arms race-like tit-for-tat technology battles over the years. Whether it was between spammers and spam filters or pop-up ads and pop-up blockers, our largely self-regulated industry has technologies battling for supremacy all the time. While most would see...
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UPCOMING EVENTS
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RECENT EVENT VIDEOS
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| TODAY'S ONLINE NEWS AND HEADLINES |
Adconion Acquires 'Certaiin Assets' From Joost
1 hour ago
Online advertising and content syndication network Adconion Media Group said Tuesday that it acquired "certain assets" from beleaguered Web TV startup Joost. Initially known as The Venice Project, Joost was the talk of the town back in 2007 when it was founded by the same entrepreneurs -- Niklas...
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FTC Fines Company For Below-The-Fold Fine Print
A Web company that sold "online auction starter kits" and two of its executives have agreed to pay more than $500,000 to settle a complaint filed by the Federal Trade Commission. The company, Commerce Planet, allegedly lured consumers into providing their credit/debit information by promising free seven-day trials...
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Google Tips Marketers To Hot Holiday Searches
Google search data in June 2008 suggested that Barack Obama would become the next to sit in the Oval Office. If the Mountain View, Calif. search engine could provide the foresight to predict the next United States president, then perhaps it can give marketers a clue to improve...
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WinBuyer Raises Round of Funding in Time For Holidays
WinBuyer, a provider of comparative pricing ecommerce applications, has completed its first round of funding -- worth $6.9 million, and led by Pitango Venture Capital along with Giza Venture Capital. In addition, Dan Clarke has been appointed to the role of CEO....
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LinkedIn Opens Up To Outside Developers
Unlike broader social networks such as Facebook and MySpace, LinkedIn hasn't raced to open its doors to third-party developers or partners. That has started to change recently, with its move this month allowing users to incorporate their Twitter accounts into LinkedIn profiles and vice versa....
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Retailers Dumping More Into Paid Search
U.S. retailers spent 7% more on paid search campaigns during the first half of this holiday season, compared with the same time last year, but companies are not making the most of campaigns, according to two separate studies released Monday....
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Google Acquires Ad-Op Start-Up Teracent
Google has entered into a definitive agreement to acquire display ad optimization start-up Teracent. The deal, which is subject to various closing conditions, is expected to close this quarter. San Mateo, Calif.-based Teracent develops "machine-learning" algorithms that automatically choose from thousands of different creative elements to customize an...
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| AROUND THE NET IN ONLINE |
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Report: Apple Tops 50% Of U.S. Mobile 'Traffic' Apple Insider
Apple's slice of mobile data traffic has grown to now exceed 50% share in the US, UK and in global figures, according to new monthly mobile data traffic report by AdMob. AdMob just released its first monthly mobile ad trends...
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Wal-Mart & Amazon In Race To Retail Bottom New York Times
The Times takes a look at the war brewing between Wal-Mart and Amazon. At this very moment, "The two heavyweight retailers are waging an online price war that is spreading through product areas like books, movies, toys and electronics." The...
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Google Campaigns Against Odious Obama Pics Search Engine Land
Engaged in a little damage control, Google is buying ads to explain why an offensive image of First Lady Michelle Obama has returned to its index, and is ranking highly in searches for her name in Google Image Search. Google...
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Twitter Eying Acquisitions, Revenue, IPO Reuters
Speaking at a news conference in Tel Aviv, Twitter co-founder Biz Stone says he's interested in additional acquisitions, and even earning a little ad revenue. "We made an acquisition last year that turned out to be an outstandingly good decision,"...
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Glossy Consortium To Take On Apple, Amazon Observer
The New York Observer has more details on a long-rumored partnership between the magazine industry's biggest names, which would theoretically give them more leverage against digital platform gatekeepers like Apple and Amazon. Time Inc., Condé Nast and Hearst are all...
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Can Rupe Smoke Google Out? Hitwise et al.
Build a field of dreams, and they'll come. That much is clear. Hitwise, however, wants to know whether they'll come if and when Rupert Murdoch "de-indexes" WSJ.com from Google, and gives Microsoft's Bing exclusive "indexer" rights. ...
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| TODAY'S MEDIA NEWS AND HEADLINES |
CNN Draws 'Cause' Sponsors For Holiday Specials
32 minutes ago
CNN said it has attracted two new sponsors, Procter & Gamble and Humana, for an annual Thanksgiving night special, while Subaru is returning to back "CNN Heroes: An All-Star Tribute."...
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Slow-Pouring, Faster Spending: Heinz Ups Marketing Budget
48 minutes ago
As it emphasizes expansion overseas and suffers some bumps domestically, ketchup marketer Heinz will invest in marketing heavily between now and the spring. Budges are expected at $400 million+ -- a 15% rise....
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Disney Channels Worldwide Names Lightcap President
3 hours ago
Disney/ABC Television has found a new chief of Disney Channels Worldwide to replace Rick Ross: Charolina Lightcap, who currently heads Disney's Latin America unit...
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Scripps' Global Expansion, Acquires Channel Stake In India
3 hours ago
Thriving Scripps Networks Interactive continues its acquisition binge and international expansion, announcing a deal to acquire a majority stake in a channel in India and bringing the Food Network to Europe, Africa and the Mideast...
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Local Ratings Controversy: Nielsen Angered By 4As' Claims
4 hours ago
Concerning the controversy over changing local TV ratings, the Nielsen Company has responded to the angry letter from the 4As refuting the claim that is has "inserted itself into the buy/sell process." At the same time, Nielsen did offer some possible modification....
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Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys
8 hours ago
In its ongoing quest to entice advertisers and agencies to buy TV advertising time via its online, auction-based Google TV Ads platform, Google has cut a deal with TiVo giving media buyers access digital set-top data generated by subscribers of the digital video recorder service. The deal is...
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Ads Up: GroupM Buys MRI AdMeasure
After a slow start following its launch in June, Mediamark Research & Intelligence's new AdMeasure service is getting more traction with media agencies, buoyed by the news that GroupM has signed up for the ad ratings. The deal will bring MRI AdMeasure data to Maxus, MediaCom, Mediaedge:cia, and...
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Nielsen Sample Quality Hits Five-Year High
Nielsen said the number of people asked to join its national sample who are producing usable data reached a five-year high the week ending Nov. 15....
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ESPN Deportes Pitches Icon Off-Season
ESPN's Spanish-language network has turned to a Hall of Fame pitcher to give its coverage of off-season baseball added sizzle. Juan Marichal lends his voice to a TV and radio campaign....
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Malone: NBC/Comcast Merger Would Juice Broadcast Ops
National TV advertising from the proposed Comcast/
NBC Universal deal could give a big kick in the pants to the NBC broadcast operation, making it "the most powerful network," predicts industry icon John Malone. What stands in the way? NBC affiliates....
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| AROUND THE NET IN MEDIA |
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American Music Awards Draw Largest Ratings in Years The Hollywood Reporter
ABC's telecast of the American Music Awards enjoyed a dash of MTV-style morning-after buzz by generating several talked-about moments, including Adam Lambert's racy dance routine and J. Lo falling on her tush.
The...
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Corona, Sibling Brands Switch Media to Horizon Adweek
Crown Imports has chosen independent Horizon Media's Los Angeles office for planning and buying chores across its portfolio. The assignment includes Corona Extra, Corona Light, Model Especial, Negra Modelo, Pacifico, St. Pauli Girl and Tsingtao. The...
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CNN Counts on Digital, International Biz Crain’s New York
CNN's executives say that the low ratings for "Anderson Cooper 360" and Campbell Brown are not as important as industry observers might think. Advertising on prime-time shows accounts for only 10% of the company's total revenue, they say. ...
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Even With Microsoft Pact, Murdoch Needs Allies Daily Finance
Rupert Murdoch is currently in talks with Microsoft about a pact in which News Corp. would de-index its news sites' content from Google, and make them visible to much smaller search competitor Bing, owned...
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Ex-Editor Details Workings of 'Wash Times,' Unification Church Talking Points Memo
Washington Times editorial page editor Richard Miniter is filing a lawsuit against the Times. An affidavit in his suit provides a detailed picture of the inner workings of the troubled newspaper. In recent weeks, three executives...
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ABC TV Stations Redo Sites, Highlight News Broadcasting & Cable
The ABC-owned TV station group is relaunching its 10 station Web sites in an effort to make content easier for users to find. The former iteration, unveiled two years ago, featured a prominent video box in the middle of the...
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| TODAY'S MARKETING NEWS AND HEADLINES |
Edmunds Predicts A Lackluster November For Sale
1 hour ago
The firm says the combined monthly U.S. market share for domestics Chrysler, Ford and General Motors will be around 46.4% this month, down from 48.6% last year and but up from 45.1% last month. Edmunds also says 2010-model inventory is sitting on lots because of big deals on...
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Marriott Revamps Web, Offers Contest
1 hour ago
To encourage customers to check out the new design, Marriott is giving consumers chances to win travel and gift card prizes in an online sweepstakes running through Dec. 8. Marriott.com is the company's largest point of consumer interaction, with more than 12 million visits each month. More than...
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Hardee's 'Grandpa' Spot Intros Mushroom Thickburger
2 hours ago
The spot -- which begins its television run next week but is already on YouTube -- shows a grandfather scoffing at his beloved, traditional patty melt being "fancied up" with Portobello mushrooms and Black Angus beef, but clearly unwilling to give it up to the "young, hungry guy"...
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Stores Man Their Battle Stations For Black Friday
4 hours ago
"With retailers fully aware that shoppers are looking for incredible deals, Americans can expect huge sales on popular items like toys, electronics and apparel," the NRF says in its forecast. America's favorite deal-finding methods this year are coupons (which will be used by 40.6% of respondents), newspaper circulars...
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Jeep To Take Over N.Y.'s Times Square Billboards
4 hours ago
Jeep is focusing on its target consumers in the second phase of its new "I Live. I Ride. I am. Jeep" campaign launching on Thanksgiving Day. The company will take over the billboards on both the NASDAQ and Reuters buildings at 43rd Street and Broadway.
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Westinghouse Ads Highlight Its Technological Edge
"We're going into the selling season and we wanted to reframe the Westinghouse brand," Rey Roque, vice president of marketing at Westinghouse Digital Electronics, tells Marketing Daily. "The Westinghouse brand has always represented the best technology for the best value. We feel the new TV campaign is going...
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HomeAway Inks Agreement With Warner Bros.
The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recapture the spirit of the 1980s comedy classic, "National Lampoon's Vacation." Created by agency of record Publicis in the West, the 30-second spot breaks on CBS' Super Bowl XLIV on Feb. 7. It will also include print...
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Campbell's Q1 Marketing Down, Net Earnings Up
Total marketing and selling expenses decreased by 7.5%, to $284 million compared with $307 million in the prior year, which included significant advertising costs associated with major soup initiatives. Lower advertising costs also reflected a reduction in media rates and a shift to trade promotion, according to Campbell....
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Clorox Backs Disney Site For Moms And Kids
The new educational Web site under the Disney banner is a bit like Martha Stewart for moms and kids. "The Possibility Shop" includes original video content produced by The Jim Henson Company and featuring actress and writer Courtney Watkins as proprietor of an arts and crafts shop....
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The New Pragmatic Consumer: Green = Practical
"Consumer commitment to green living is very stable," Tim Kenyon, senior analyst for GfK's consumer trends division, tells Marketing Daily. "But if products are too expensive, they will find other ways to express that commitment. They may buy fewer green products, but they'll do things like cut their...
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