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TOP ONLINE STORY
Milan Prosecutor Seeks To Jail Google Execs For User-Generated Video
by Wendy Davis
Italian law enforcement officials are seeking jail terms for four Google executives charged with violating the country's privacy laws by allegedly allowing the hosting of an offensive video. The case stems from a 2006 incident in which a high school student posted a clip of himself and three others bullying a 17-year-old with Down syndrome. The three-minute video, which went live in September, was taken down Nov. 7, after Google received complaints about it.
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TOP MEDIA STORY
Mike Shaw To Step Down As ABC Sales Chief, Successor Yet To Be Named
by Joe Mandese
8 hours ago
Mike Shaw will step down as president-sales and marketing for the ABC Television Network at year-end. Shaw, who has presided over some of the most tumultuous years of network TV advertising sales since becoming ABC's sales chief in September 2000, said he was stepping down from a day-to-day role in order to "pursue a number of personal goals," but would remain a strategic advisor to the company, reporting to Disney Media Networks Co-Chair and Disney/ABC Television Network Group President Anne Sweeney.
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TOP MARKETING STORY
Brands Line Up Behind Tiger: 'Private Matter'
by Karl Greenberg
"Woods is just in a different class," says SportsBranded Media's John Meindl. "To date, he has been virtually untouchable. If anything, this takes away his 'perfect guy' image that has made him seem beyond reproach. It makes him more human. And, depending on what shakes out, if every guy playing pro sports lost his job as result of an extramarital affair, there wouldn't be many guys playing."
THIS JUST IN
Downhill 'Truth': Audi Sponsors U.S. Ski Team Doc
by David Goetzl 5 hours ago |
In late January, the automaker will air a documentary about the U.S. ski team as it prepares for the Vancouver Olympics -- Audi's second production under a "Truth In ..." banner. The film will be carried on NBC, USA and the Universal Sports Network, all part of a broader arrangement that includes heavy Audi advertising on NBCU's Vancouver coverage.
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| BLOGS/COMMENTARY |
Daily Online Examiner:
Davis 11 hours ago
Feds Hold Off Web Gambling Shutdown
The Department of Treasury and Federal Reserve have given banks six additional months to comply with rules aimed at squelching... |
MoBlog:
Walsh Yesterday, 3:26 PM
Augmented Reality To Ramp On Mobile
Augmented Reality is generating lots of buzz as an emerging platform for mobile marketing and e-commerce, across areas like search,... |
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Online Spin:
Allen Yesterday, 2:45 PM
Written Under The Influence Of Turkey
Ever so slightly doped-up on tryptophan, I am flashing back to a particular Thanksgiving past. I believe the year was... |
SearchBlog:
Sullivan Yesterday, 12:18 PM
Early Online Deals Could Herald Changes In Holiday Search Behavior
Something happened on the way to Black Friday this season -- and it's a trend that could change how consumers... |
Email Insider:
Baker Yesterday, 10:45 AM
What's In Your Inbox Today?
Happy Cyber Monday, folks! It's that day of the year online retailers look forward to, especially given 2008's miserable numbers.... |
TV Watch:
Friedman Yesterday, 10:01 AM
Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
My four-year-old just graduated from Noggin to Nickelodeon. Now she needs to take another course -- one in commercial-skipping.... |
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IN PRINT
INSIDE SEPTEMBER
Fast Forward: The Future Of Media (Redux)
It always feels a bit silly to me to write columns addressing the future of anything, but I can tell you that as I write this one - about the future of media, from a vantage point deep in a global economic recession - the feeling that comes...
The Advantages of Being Completely Lost
Let me start out by saying that I know nothing about media. That's probably not a surprise to people who know me because I am thought of as a "creative" guy. But you might be surprised to learn that I know nothing about creativity. Furthermore, I know nothing...
The Cover Story
How Alex Bogusky morphed into Max Headroom, George Jetson, a baby, an old man, a zombie army, and a manifestation of his own Twitter feed: "What my career has sort of been about has been the democratization of different aspects of the agency world," guest editor Alex Bogusky...
Back to the Future
Many of the designs submitted to us though CrowdSpring were throwbacks to looks or themes from past visions of the future, perhaps following the lead of our tagline for the issue: "It isn't what it used to be." Throughout this section the designers, who span the globe, explain...
Q+A Julie Roehm
What changes are coming? Roehm: With the further development of video on demand, iptv, mobile, and many other emerging media opportunities, we have seen several "bad" user experiences. All too often, the focus is on "if we build it they will come" or "technology for the sake of...
Kaleidoscope Eyes
LOOKING UP: MOBILE FROM 2010-2015
Sept. 23, 2015- It's been an interesting past five years, but let's put on our AR glasses and take a look back to the not-so-distant past. The evolution in capabilities, functionality, and user behavior in mobile has been nothing short of revolutionary. It's...
Four Rooms
We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company -- these living rooms reflect possible outcomes...
Once the Horse has Left the Stable
There's an old maxim that says we always overestimate the changes we expect to see within five years and underestimate those we'll see within 20.
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Minimizing Measurement
It's integral to human nature that we ask questions. Similarly, it's pretty much always the case that once an answer is supplied, it spawns yet more questions. It's part of the human condition....
The Age of Consent
Consumers may find it intrusive if not downright creepy, but marketers, under immense pressure to meet quarterly goals, depend on behavioral targeting to squeeze digital dollars out of dimes. The question is: Can it be done in such a way that is beneficial to everyone?...
DOA Q&A: Philip K. Dick
At a time when the whole world feels like it's falling apart, who better to talk to than someone who suggested that might be the case?...
Church & State
Can the news business survive once-sacred walls toppling? Work with me on this, because you, the reader, are an integral part of this story. First, I want you to pick up this magazine. Feel the heft of it in your hands. Fan the pages, and feel the words...
Q+A Grace Slick & Michelle Mangione
Grace Slick recently collaborated with indie artist Michelle Mangione on the latter's latest album. Mangione has used social media and even learned about SEO to promote herself as an artist. Slick, the iconic songwriter and lead singer for Jefferson Airplane (later Starship), has remained stubbornly low-tech. Her preferred...
J-School: The Next Generation
To paraphrase Mark Twain, the reports of journalism's death are greatly exaggerated. Journalism isn't going away - and neither are J-Schools. In fact, higher education is counter-cyclical; in a recession, people head to grad schools. Columbia, Stanford and NYU applications increased 38 percent, 20 percent and 6 percent,...
Jeff Zucker Is Not Going Anywhere
Jeff Zucker, CEO and president of NBC Universal, has been trying to turn digital dimes into digital dollars for years. Currently he's delivering tv programs online through Hulu, transforming nbc tv stations into hyper local Web destinations, and selling tv advertising based on the Internet's automated, targeted model....
Jonathan Miller Preaches the Agnostic Gospel of the Cloud
Jonathan Miller is more determined than ever to crack interactive media's money-making code in his new job as News Corp.'s digital chief. He's got plenty of learning experience to draw from, both as a partner at venture capital firm Fuse Capital and as the chairman and CEO of...
Q+A: Adam L. Penenberg
Adam L. Penenberg is a journalism professor and assistant director of the Business and Economics program at New York University. His latest book, Viral Loop: From Facebook to Twitter, How Today's Smartest Companies Grow Themselves (Hyperion), will be on shelves in October. In the book, he explores trends...
Q+A Lloyd Braun
Who controls the media, and how (if it changes at all) does this control change? Braun: The consumer controls media. The consumer determines what works and doesn't work. The challenge, of course, is to come up with the next great hit. The most successful media companies are the...
Q+A Douglas Ferguson
How will we consume media in five and 10 years' time? Ferguson: When everything is digitized and libraries offer materials, we will have access to anything and everything whenever we choose, at a trivial long-tail price.
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Q+A Lance Broumand
How will get your news in a few years? Broumand: I think it's one page that looks a lot like what the Drudge Report looks like right now....
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INSIDE NOVEMBER
Ed:Blog - MPD Is Murder
The two big themes of our November issue of OMMA, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of the High Line. The NYC Wine and Food Festival had taken over half the Meatpacking District for the weekend,...
Trim Marks
Digital studios will have to make some cuts, but there's still plenty of money in online video to go around: Original online video took a beating this year, but the shine hasn't quite worn off yet. Despite a string of high-profile broadband start-up flops earlier in the year,...
How To Create A Successful Low-Cost Video Network
On YouTube's most-viewed channel list you'll find the how-to video network ExpertVillage in second place for all time with 812 million views. But nowhere in the top ten will you find any of the online digital studios aiming to make the next generation of hits.
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The Ad Net Wars Move to the Mobile Front
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?...
Need to Know: Random Access mode
The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers...
Inside Google NYC
Head along Manhattan's West Side, down Ninth Avenue to the old Port Authority building. You will need a driver's license or some form of identification. Sign in at the guard station, slide through the teched-out turnstiles and ride up one of several elevators to the fourth floor. Welcome...
RAM: Flatland
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes -- which pack more data than the traditional linear version -- are finally catching on here as a way to make offline ads interactive and...
Wooden Performance
Who knew a well-placed Woody could get you nearly a million friends on Facebook? In early September, TV spots, viral videos and digital ads directed Facebook users to "Woody," a 30-something slacker who dubbed himself "Friday's biggest fan." On behalf of Friday's fans everywhere, Woody issued a simple...
RAM: Rising Stars with Gavin O'Malley
Andrea Wolinetz Lead Social Media Strategist, Community Activation, Mediaedge:cia: You might call Andrea Wolinetz a multi-disciplinarian. Prior to joining Mediaedge:cia in a strategic digital and social media capacity about two years ago, Wolinetz honed a range of skills as a music industry insider, a medical school coordinator, a...
Bandwidth on the Run
Now that we're in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is the explosion of Internet video. Its exponentially larger file sizes and bandwidth requirements strain the infrastructure, challenging organizations to...
Blinded by the Tweet
The obsession with social media and consumer-generated content may be blinding us to something infinitely more important to the future of marketing. And it has nothing to do with a tweet, a fan or a follower....
WebU: Your Most Trusted News Source
Who do you go to for news? More and more, we are relying on our Personal News Networks.
Updates from Facebook and Twitter are now central to people's information networks, much like bulletins from news wires or major dailies. I guess that's not really so surprising, is it?...
The Great Outdoors
Consumers are spending more on outdoor living items, giving a much-needed boost to category retailers and marketers this year, according to Research and Markets' "Outdoor Living Trend Report 2009," released Sept. 1. Spending on outdoor living items rose 22.6 percent from 2007 to 2008....
Best Behavior
Today's teens are not the couch potatoes we expect. It's no joke that teens are hard to reach, online or off. Well it is a joke, but they are actually hard to reach. We have statistics. But the money they have to spend is just ridiculous....
Cross-Media Case Study: Look Sharpie
The marketing brains behind Sharpie markers once thought their brand's biggest claim to fame was that celebrities liked to sign autographs with the pens. Most people used the markers to label moving boxes or leftovers in the freezer, but the autograph thing linked the prosaic felt-tip to glitzy...
Weaning Off the Click
Clicks have made us fat and lazy. And when we wind up set in our ways, there's only one solution -- weaning. In this case, we need to be weaned off the click. That's what the online marketing world needs right now to improve branding, according to eMarketer...
When Algorithms Collide
The online advertising marketplace has seen its fair share of arms race-like tit-for-tat technology battles over the years. Whether it was between spammers and spam filters or pop-up ads and pop-up blockers, our largely self-regulated industry has technologies battling for supremacy all the time -- the battle currently...
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MEDIAPOST EVENTS
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UPCOMING EVENTS
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RECENT EVENT VIDEOS
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| TODAY'S ONLINE NEWS AND HEADLINES |
Newspaper Group Argues Against Opt-In Consent For Behavioral Targeting
7 hours ago
The Newspaper Association of America is touting online behavioral targeting as a partial fix for the industry's revenue woes. "Targeted advertising shows significant promise for newspapers seeking new ways to support local journalism," the organization writes in comments filed with the Federal Trade Commission. The comments were filed...
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Oxygen Puts The 'O' In ShopOholic.com
7 hours ago
While ShopOholic.com launched Monday, portions of the site will continue to roll out in phases. The initial rollout features the Holiday Gift guide, but early next year a slew of features and games are scheduled to debut that will let fans "shop around the O."...
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Report: Holiday Online Sales To Rise 5.4%
Yesterday, 5:20 PM
With more consumer spending shifting to the Web, eMarketer predicts online holiday sales will increase 5.4% over last year to $30 billion in 2009. That would mark a rebound from the 5.7% decline in 2008 but would still be less than the 30.2 billion total in 2007....
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Emarketer's Word Of The Day: 'Cyberdisinhibition'
Yesterday, 5:14 PM
That people are less inhibited on the Web is no surprise, but new research from Euro RSCG Worldwide finds that they are also more likely to "lash out" on the Web when they have something to say about a company or brand. Indeed, one-fifth of Internet users, including...
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Google's Changes To Search Should Produce Higher CTRs
Google has begun quietly shifting its monetization strategy to take better advantage of paid-search ad formats. At least one analyst firm describes the move as the "most significant changes" the search engine has made to monetizing traffic in years....
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Shop By Phone: Mobile Makes Dent In Cyber Monday Sales
About 96.5 million Americans plan to shop online during this year's Cyber Monday -- up from 85 million in the prior year, according to Shop.org, the National Retail Federation's online division. Cyber Monday shoppers are reaching for their mobile phones more frequently to make purchases or research products....
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Adding Up: More Publishers Sign On To AdMeld
As publishers seek a bigger bang for their digital bucks, ad optimization technology provider AdMeld has doubled the size of its client base since June. The latest additions include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, The New York Post and Time Out New York....
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Black Friday Sales Bode Well For Cyber Monday
Online retail sales experienced better-than-expected results. The average online order on Black Friday reached $170.19 -- up from $126.04 in 2008, according to Coremetrics, a data collection and analysis firm. Google says people googled "black friday" on Thanksgiving and Black Friday more often this year, compared to last....
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Search Is A Learning Activity
While the news should not come as a shock to those in the online advertising and marketing biz, the findings might comfort a few worried souls. Pennsylvania State University researchers found that rather than a simple source for information, search engines have become part of the learning process...
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American Express Debuts Twitter Tool
Expanding its social media services, American Express OPEN forum has launched a new tool allowing small business owners to share Twitter posts through the site. The new feature, dubbed Pulse, will display tweets from OPEN forum members through an applications programming interface (API), and help them promote themselves...
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| AROUND THE NET IN ONLINE |
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Wolff: Google Has Feelings, Too Newser
In his Off The Grid column, Michael Wolff takes a look at all the ways in which Google is presently being "attacked" by mainstream media, and what it means for the search giant. From Rupert Murdoch's promise to "de-index" News...
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Wilson On Carr On Industry's Fate AVC and New York Times
Regarding David Carr's post, " The Fall and Rise Of Media," Fred Wilson, pointing out that it was he who gave Carr his start in New York media, says he believes the move from a "velvet rope model" to a...
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Gawker Media Offers To Hire Full-Timers The Awl
Gawker Media says that its widespread use of full-time yet non-employee contractors is finally being ended. Workers at the company's various blogs will have the choice between going full-time, as "actual employees," or staying as contract workers, but only working...
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Analysts: Holiday E-tail On A Roll Reuters
Analysts are predicting that a strong start for Web retailers should continue into what is otherwise expected to be a lackluster holiday season. Companies with the most to gain from said trend include Amazon.com, Wal-Mart's online unit and Google, analysts...
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Coremetrics: Black Friday '09 A Digital Hit Mashable
With economic markets on the mend, Mashable asks whether consumers shopping again. The answer? Data just released by marketing optimization firm Coremetrics reveals that Black Friday, the traditional start to the holiday shopping season, turned out to be a good...
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AOL Readies Its Robot News-Writing Army Fast Company et al.
AOL head Tim Armstrong raised serious questions earlier this month when he announced imminent plans to ax about 2,500 employees. How could the company continue operate sans a third of its existing workforce? What would such a company even look...
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| TODAY'S MEDIA NEWS AND HEADLINES |
TW Cable Asks Subscribers: Rates Or Brawl?
10 hours ago
Drumming up an unusual PR campaign, Time Warner Cable is asking its subscribers to decide how it should handle some upcoming big cable network rate hike negotiations....
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Starcom Names Gadsby New Multicultural/Latin America Boss
11 hours ago
Starcom Mediavest Group has named Monica Gadsby to the newly created role of CEO for its multicultural and Latin America operations. Gadsby, previously the leader of its multicultural division, will replace Martha Marin, who is retiring after 30+ years....
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Canadian MSO Rogers Debuts a Version of TV Everywhere
11 hours ago
As U.S. cable operators gear up for a widespread launch of a "TV Everywhere" concept, Rogers Communications debuted a version in Canada on Monday. It is the same model U.S. cable operators are employing....
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History To Launch 'Pawn Stars' Auction
Yesterday, 4:46 PM
The History network is looking to engage viewers by allowing them to bid on items that are part of a plot line in "Pawn Stars," a Las Vegas reality series....
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'Sunday Night Football' Scores for NBC
Yesterday, 4:24 PM
NBC continues to make the most of its opportunities on Sunday night as the NFL season winds down. "Sunday Night Football" is a big winner for the network....
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Death Gives Life To TV Web Ads
In an effort to boost their somewhat deathly TV revenue coffers over the last year, broadcast stations' Web sites have been selling ads from special obituary areas....
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Game Over: Sternberg Exits Fox Sports
A Fox cable executive in charge of three niche sports channels is leaving at the end of the year. David Sternberg, COO of emerging networks, will depart after 12 years with the Fox cable group....
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Ad Spending Optimism Returns To Pre-Recession Levels, Outlook Improving For Every Medium
The optimism of ad executives to boost their advertising budgets has risen to its highest point in two years, and is now at pre-recessionary levels, according to the most recent in a series of periodic surveys gauging the long-term confidence of advertisers and agency media-buying executives. The study...
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Low Meets High: Wal-Mart Sponsors Ovation's 'Nutcracker'
A retailer with a "save money" message is linking with a highbrow network. Wal-Mart will serve as lead sponsor for Ovation TV's annual "Nutcracker" event. Ovation's art series score well in ad recall and intent to purchase....
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'Search' Me: Google Plugs Planning Tools
Google has launched a series of 30-second spots on Web video sites to plug its core search functions and portray the company as a complete planning tool. The spots are weaved in streams on Hulu.com, AOL Video and Google's own YouTube....
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| AROUND THE NET IN MEDIA |
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Will Microsoft Deal Help Newspapers? Editor & Publisher
One rumor: Microsoft Corp. wants to undercut Google so badly in Internet search that it might pay newspapers to withhold their content from Google. However, there are conflicting reports on its veracity.
Those familiar with Microsoft's...
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Lachlan Murdoch Eyes Nielsen Titles Financial Times
Lachlan Murdoch is making a joint offer for a group of trade magazines, including Adweek, Billboard and The Hollywood Reporter, and related exhibitions.
Illyria, his investment company, is bidding with Pluribus Capital Management, a new entity that...
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Alec Baldwin To End Acting Career Reuters
Actor Alec Baldwin says he has lost interest in acting and considers his film career a failure. In the December issue of "Men's Journal" he says he has "time to do something else." Some believe he is hinting at a...
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Univision Launches New Ad Network Mediaweek
Univision is kicking off its own mini ad network, though it hopes to replicate the ad network model in the less-cluttered Spanish-language market. It has formed Univision Partner Group, a collection of Spanish-language Web sites from the U.S., Latin American...
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Hulu Wrestles With Charging For Content BusinessWeek
Hulu's 1,700-title catalog of TV shows and movies attracts nearly 40 million viewers-people who sit through a couple of commercials per sitcom (vs. eight or more on TV) in exchange for the luxury of being able to watch a show...
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TV Stations Open News Meetings To Bloggers B&C
News meetings aren't just open to staffers -- they have swung open the doors wide: to the public. At WITI Milwaukee, a story meeting that usually has six or eight people pitch ideas, might have 60 or 80 at its...
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| TODAY'S MARKETING NEWS AND HEADLINES |
Outdoorsy REI Launching First TV Campaign
11 hours ago
One spot depicts two hikers making a meal of peanut butter sandwiches atop a mountain peak. "October 28: Jenny Crooker finds out that even the finest four-star restaurant is no match for one with four million stars," says a female voiceover. It ends with the voiceover telling people...
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Ford Expands Best Buy Sync Partnership
11 hours ago
About 70% of those who participated in the Sync demos at Best Buy over the past 30 days say they are now more likely to consider buying a Ford, Lincoln or Mercury product. About 80% said that understanding how to use the hands-free Ford Sync system improved their...
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Marketers Brace For Regulatory Heat In '10
Yesterday, 4:58 PM
Despite the "very impressive strides" made in the children's arena since the Council of Better Business Bureaus' Children's Food & Beverage Advertising Initiative was established in late 2006, food marketers have a lot to be concerned about, warned attorney John P. Feldman, during a recent Food Institute Webinar...
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Buyers, Sellers Loving Cyber Monday
"Despite the lingering effects of the recession, the online space remains the retail industry's growth engine," Forrester Research's Sucharita Mulpuru writes in her report. "What's different this holiday from past years is that online retailers will manage to the bottom line, which will change some of the tactics...
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For Most, Marketing Budgets Flat This Holiday
But the survey results may be a little misleading, BDO Seidman's Catherine Fox-Simpson, says, "Ad pricing is down significantly this year. Ad space costs a lot less now than it did a few years ago, so retailers can get a lot more bang for their buck. Even if...
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