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TOP ONLINE STORY
White Noise: FCC Moves Forward With Initiative Making Unused Airwaves Available For Broadband
by Wendy Davis
Moving forward with plans to use 'white spaces' for wireless broadband, the Federal Communications Commission is seeking an administrator of a planned TV band database. With the move, the FCC takes another step toward implementing its November 2008 order allowing the unlicensed use of white spaces -- or the radio airwaves not used by television broadcasters -- for broadband.
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TOP MEDIA STORY
Bankruptcy Twists: Tribune Moves Forward, Philly Newspapers Push Back
by Erik Sass
The long, twisting legal sagas of Tribune Co. and Philadelphia Newspapers are getting even more complicated. Tribune's present management is under fire, while Philadelphia Newspapers just got a reprieve.
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TOP MARKETING STORY
Matching Brands With Celebrities Is A Science
by Aaron Baar
"We were surprised by the fact that Miley Cyrus and William Shatner, two very different celebrities at the opposite end of the age spectrum, had the same scores," Ann Green, senior vice president of marketing solutions for Millward Brown, tells Marketing Daily. "We found some major stars scored lower than you would think simply because they weren't as high on likeability or affinity."
THIS JUST IN
Search Is A Learning Activity
by Laurie Sullivan 1 second ago |
While the news shouldn't come as a shock to those in the online advertising and marketing biz, the findings might comfort a few worried souls. Pennsylvania State University researchers found that rather than a simple source for information, search engines have become part of the learning process for everything from making purchases to verifying facts.
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| BLOGS/COMMENTARY |
Performance Insider:
Hribar Yesterday, 1:00 PM
Five Practical Ways to Improve Performance With Email Marketing
One tip: Email is a great way to gauge interest and generate leads. Use it to showcase your products and... |
Email Insider:
Deutsch Yesterday, 11:39 AM
Monetizing Social Media Is About Targeting First, Everything Else Second
Case study: Tweaking its targeting techniques, an online retailer improves its loyalty program, Results far surpass previous email campaigns, with... |
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Behavioral Insider:
Smith Yesterday, 11:00 AM
Targeting Goes Ultra
The local mobile social media market seems to be exploding this season, with tons of new applications that are designed... |
Metrics Insider:
McDermott Yesterday, 10:30 AM
How Do You Measure Coverage? Is There Really A 'Map' For That?
Keep your eyes open for the cell phone commercial war going on between Verizon and AT&T. Most of you have... |
Daily Online Examiner:
Davis Nov 25, 6:15 PM
AT&T: ISPs Don't Equal Repressive Regimes
The Obama administration's deputy technology officer, Andrew McLaughlin, recently caused a stir by saying that net neutrality principles prevent the... |
On Media:
Mermigas Nov 25, 4:29 PM
Sagan: TV Survival Means Hyper-Local Online Video
Broadcasters are about to experience the equivalent of the Big Bang, warns Akamai Technologies CEO Paul Sagan, a broadcast and... |
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IN PRINT
INSIDE SEPTEMBER
Fast Forward: The Future Of Media (Redux)
It always feels a bit silly to me to write columns addressing the future of anything, but I can tell you that as I write this one - about the future of media, from a vantage point deep in a global economic recession - the feeling that comes...
The Advantages of Being Completely Lost
Let me start out by saying that I know nothing about media. That's probably not a surprise to people who know me because I am thought of as a "creative" guy. But you might be surprised to learn that I know nothing about creativity. Furthermore, I know nothing...
The Cover Story
How Alex Bogusky morphed into Max Headroom, George Jetson, a baby, an old man, a zombie army, and a manifestation of his own Twitter feed: "What my career has sort of been about has been the democratization of different aspects of the agency world," guest editor Alex Bogusky...
Back to the Future
Many of the designs submitted to us though CrowdSpring were throwbacks to looks or themes from past visions of the future, perhaps following the lead of our tagline for the issue: "It isn't what it used to be." Throughout this section the designers, who span the globe, explain...
Q+A Julie Roehm
What changes are coming? Roehm: With the further development of video on demand, iptv, mobile, and many other emerging media opportunities, we have seen several "bad" user experiences. All too often, the focus is on "if we build it they will come" or "technology for the sake of...
Kaleidoscope Eyes
LOOKING UP: MOBILE FROM 2010-2015
Sept. 23, 2015- It's been an interesting past five years, but let's put on our AR glasses and take a look back to the not-so-distant past. The evolution in capabilities, functionality, and user behavior in mobile has been nothing short of revolutionary. It's...
Four Rooms
We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company -- these living rooms reflect possible outcomes...
Once the Horse has Left the Stable
There's an old maxim that says we always overestimate the changes we expect to see within five years and underestimate those we'll see within 20.
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Minimizing Measurement
It's integral to human nature that we ask questions. Similarly, it's pretty much always the case that once an answer is supplied, it spawns yet more questions. It's part of the human condition....
The Age of Consent
Consumers may find it intrusive if not downright creepy, but marketers, under immense pressure to meet quarterly goals, depend on behavioral targeting to squeeze digital dollars out of dimes. The question is: Can it be done in such a way that is beneficial to everyone?...
DOA Q&A: Philip K. Dick
At a time when the whole world feels like it's falling apart, who better to talk to than someone who suggested that might be the case?...
Church & State
Can the news business survive once-sacred walls toppling? Work with me on this, because you, the reader, are an integral part of this story. First, I want you to pick up this magazine. Feel the heft of it in your hands. Fan the pages, and feel the words...
Q+A Grace Slick & Michelle Mangione
Grace Slick recently collaborated with indie artist Michelle Mangione on the latter's latest album. Mangione has used social media and even learned about SEO to promote herself as an artist. Slick, the iconic songwriter and lead singer for Jefferson Airplane (later Starship), has remained stubbornly low-tech. Her preferred...
J-School: The Next Generation
To paraphrase Mark Twain, the reports of journalism's death are greatly exaggerated. Journalism isn't going away - and neither are J-Schools. In fact, higher education is counter-cyclical; in a recession, people head to grad schools. Columbia, Stanford and NYU applications increased 38 percent, 20 percent and 6 percent,...
Jeff Zucker Is Not Going Anywhere
Jeff Zucker, CEO and president of NBC Universal, has been trying to turn digital dimes into digital dollars for years. Currently he's delivering tv programs online through Hulu, transforming nbc tv stations into hyper local Web destinations, and selling tv advertising based on the Internet's automated, targeted model....
Jonathan Miller Preaches the Agnostic Gospel of the Cloud
Jonathan Miller is more determined than ever to crack interactive media's money-making code in his new job as News Corp.'s digital chief. He's got plenty of learning experience to draw from, both as a partner at venture capital firm Fuse Capital and as the chairman and CEO of...
Q+A: Adam L. Penenberg
Adam L. Penenberg is a journalism professor and assistant director of the Business and Economics program at New York University. His latest book, Viral Loop: From Facebook to Twitter, How Today's Smartest Companies Grow Themselves (Hyperion), will be on shelves in October. In the book, he explores trends...
Q+A Lloyd Braun
Who controls the media, and how (if it changes at all) does this control change? Braun: The consumer controls media. The consumer determines what works and doesn't work. The challenge, of course, is to come up with the next great hit. The most successful media companies are the...
Q+A Douglas Ferguson
How will we consume media in five and 10 years' time? Ferguson: When everything is digitized and libraries offer materials, we will have access to anything and everything whenever we choose, at a trivial long-tail price.
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Q+A Lance Broumand
How will get your news in a few years? Broumand: I think it's one page that looks a lot like what the Drudge Report looks like right now....
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INSIDE NOVEMBER
Ed:Blog - MPD Is Murder
The two big themes of our November issue of OMMA, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of the High Line. The NYC Wine and Food Festival had taken over half the Meatpacking District for the weekend,...
Trim Marks
Digital studios will have to make some cuts, but there's still plenty of money in online video to go around: Original online video took a beating this year, but the shine hasn't quite worn off yet. Despite a string of high-profile broadband start-up flops earlier in the year,...
How To Create A Successful Low-Cost Video Network
On YouTube's most-viewed channel list you'll find the how-to video network ExpertVillage in second place for all time with 812 million views. But nowhere in the top ten will you find any of the online digital studios aiming to make the next generation of hits.
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The Ad Net Wars Move to the Mobile Front
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?...
Need to Know: Random Access mode
The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers...
Inside Google NYC
Head along Manhattan's West Side, down Ninth Avenue to the old Port Authority building. You will need a driver's license or some form of identification. Sign in at the guard station, slide through the teched-out turnstiles and ride up one of several elevators to the fourth floor. Welcome...
RAM: Flatland
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes -- which pack more data than the traditional linear version -- are finally catching on here as a way to make offline ads interactive and...
Wooden Performance
Who knew a well-placed Woody could get you nearly a million friends on Facebook? In early September, TV spots, viral videos and digital ads directed Facebook users to "Woody," a 30-something slacker who dubbed himself "Friday's biggest fan." On behalf of Friday's fans everywhere, Woody issued a simple...
RAM: Rising Stars with Gavin O'Malley
Andrea Wolinetz Lead Social Media Strategist, Community Activation, Mediaedge:cia: You might call Andrea Wolinetz a multi-disciplinarian. Prior to joining Mediaedge:cia in a strategic digital and social media capacity about two years ago, Wolinetz honed a range of skills as a music industry insider, a medical school coordinator, a...
Bandwidth on the Run
Now that we're in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is the explosion of Internet video. Its exponentially larger file sizes and bandwidth requirements strain the infrastructure, challenging organizations to...
Blinded by the Tweet
The obsession with social media and consumer-generated content may be blinding us to something infinitely more important to the future of marketing. And it has nothing to do with a tweet, a fan or a follower....
WebU: Your Most Trusted News Source
Who do you go to for news? More and more, we are relying on our Personal News Networks.
Updates from Facebook and Twitter are now central to people's information networks, much like bulletins from news wires or major dailies. I guess that's not really so surprising, is it?...
The Great Outdoors
Consumers are spending more on outdoor living items, giving a much-needed boost to category retailers and marketers this year, according to Research and Markets' "Outdoor Living Trend Report 2009," released Sept. 1. Spending on outdoor living items rose 22.6 percent from 2007 to 2008....
Best Behavior
Today's teens are not the couch potatoes we expect. It's no joke that teens are hard to reach, online or off. Well it is a joke, but they are actually hard to reach. We have statistics. But the money they have to spend is just ridiculous....
Cross-Media Case Study: Look Sharpie
The marketing brains behind Sharpie markers once thought their brand's biggest claim to fame was that celebrities liked to sign autographs with the pens. Most people used the markers to label moving boxes or leftovers in the freezer, but the autograph thing linked the prosaic felt-tip to glitzy...
Weaning Off the Click
Clicks have made us fat and lazy. And when we wind up set in our ways, there's only one solution -- weaning. In this case, we need to be weaned off the click. That's what the online marketing world needs right now to improve branding, according to eMarketer...
When Algorithms Collide
The online advertising marketplace has seen its fair share of arms race-like tit-for-tat technology battles over the years. Whether it was between spammers and spam filters or pop-up ads and pop-up blockers, our largely self-regulated industry has technologies battling for supremacy all the time -- the battle currently...
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UPCOMING EVENTS
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RECENT EVENT VIDEOS
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| TODAY'S ONLINE NEWS AND HEADLINES |
American Express Debuts Twitter Tool
11 hours ago
Expanding its social media services, American Express OPEN forum has launched a new tool allowing small businesses owners to share Twitter posts through the site. The new feature, dubbed Pulse, will display tweets from OPEN forum members through an applications programming interface (API) and help them promote themselves...
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TrueAction Boosts Digital Marketing Profile, Appoints Bogaty VP, Interactive Marketing
TrueAction, the digital marketing services unit of GSI Commerce, this week appointed Stuart Bogaty as its new vice president of interactive marketing services. Most recently, Bogaty served as EVP and global managing partner at Universal McCann, where he was responsible for driving all North American digital media for...
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Scion Unveils Facebook Game To Complement Banner Ads
Scion will launch a casual video game Monday on Facebook to unveil a limited-edition car scheduled to go on sale in December. The game aims to augment a banner ad campaign supported by Interpolls and designed by Optimedia that launched last week and will run through March....
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Online Advertising Down 5.4% in Q3
Spending over the first three quarters of 2009 has been roughly flat as the economic downturn keeps digital ad budgets down after recent years of strong gains. While the fourth quarter is expected to bring a seasonal lift, overall online ad revenue is projected to drop for the...
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Searches Go 'Rogue'
Palin-o-mania gripped every facet of the culture last week, from the fruitless and confusingly engrossing search for Levi's johnson to the full-court Sarah Palin press push for her new book "Going Rogue." And the conflux of these two events gives you a fairly accurate idea of where the...
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| AROUND THE NET IN ONLINE |
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Keepin' The Cyber Monday Dream Alive Los Angeles Times
Once upon a time, the Monday following Thanksgiving weekend spelled big business for online retailers, as consumers hopped en mass onto their employers' fast Web connections to do some serious holiday shopping. Today, however, with more than 60% of U.S...
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Are We Our Virtual Selves? Cognitive Daily
Cognitive Daily asks whether a person's online persona matches up to their real-world personality? No doubt, for marketers and everyone else, it's increasingly important to know how well the digital world represents the real world. In writer David Munger's own...
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Twitter Japan To Bow Paid Subs Media Asia
Perhaps telegraphing a similar move stateside, Twitter Japan has introduced a tiered payment model that will charge audiences to view tweets from premium Twitter accounts. Twitter Japan will introduce the paid subscription options starting in January, which will allow account...
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| AROUND THE NET IN MEDIA |
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Hulu Traffic Is Exploding, 4Q Nearly Sold Out Silicon Valley Insider/Ad Age
Traffic to the video site backed by NBC, ABC and Fox spiked nearly 47% in October from the prior month, the biggest single-month percentage gain of the past year. And the rise is fueled by the fall TV season and...
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'Psyche,' 'Burn Notice' Fire Up Renewals Multichannel News
USA Network is keeping some of its chief characters around for additional seasons, including ones from "Burn Notice" and "Psych" for their fourth and fifth campaigns, respectively. The network has ordered 16 fresh episodes of both series. ...
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Online Ad Revs Fall 5.4% TV NewsCheck/AP
Online advertising revenue in the U.S. fell 5.4% in the third quarter from a year ago. Here's some hope: Revenue was up 1.7% from the second quarter, the first sequential increase since late 2008, the industry trade group Interactive...
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State Department Gets Makeover Folio
The Magazine Publishers of America say the U.S. State Department has asked the magazine industry to help decorate 17 rooms for the holiday season at the U.S. State Department buildings in Washington, D.C. The chosen pubs are shelter titles; the...
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| TODAY'S MARKETING NEWS AND HEADLINES |
Mintel Foresees More Shopper Belt-Tightening
Tighter spending cut across gender, age, household income, race and ethnicity, and households with and without children. But there were some differences: women are more likely than men to be motivated to tighten further, and their roles as family shopper and financial manager have become particularly important in...
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Year-End Sales Events Beckon Buyers
Kelley Blue Book's latest Market Intelligence survey of in-market new-car shoppers suggests that new-car buyers are ready, willing and able but the onus is on automakers to tell them that the deals are coming to the dance.
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Wine Growth Resuming, At Least For Domestics
Mintel confirms that domestic wines have proved somewhat recession-proof. And thanks in large part to prices that are still on average 35% lower than imports, domestics dominate the market more heavily than ever, accounting for nearly 75% of wine sales by volume last year....
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