News Hotline

• More Consumers Turn To Mobile To Research, Book Travel
  by Mark Walsh 19 minutes ago

  The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said they are willing to spend more than $500 when purchasing travel via mobile. ...

• Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move
  by Joe Mandese 42 minutes ago

  While it's not quite the out-of-home equivalent of the online industry's real-time trading systems, outdoor media just took another step in that direction. In a move that's starting to look like a horse race between two automated media planning and buying systems, one of the world's biggest buyers ...

• Networks Top Goal: Ad Dollars Trump Studio-Produced Shows
  by David Goetzl 43 minutes ago

  With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up shows their affiliated studios produce. After all, that's the way for the parent company to monetize the shows across the spectrum, starting with ad dollars and moving toward a growing back end: ...

• Skyy Launches 'Be Part Of The Art'
  by Karlene Lukovitz 2 hours ago

  To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched a campaign that combines an art-gallery theme and a hip-hop sensibility. The "Be Part of the Art" campaign, developed with agency partner Lambesis (La Jolla, Calif.), launched May 20. ...

• Miller64 Partners With Former Pro Athletes
  by Tanya Irwin 10 hours ago

  Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media. The program officially kicks off June 4, and consumers in Boston, Chicago, Houston, Las Vegas and Tampa are invited to "GO64" celebrity-hosted events. ...

• Google+ Needs Android To Climb Out Of Experimental Phase
  by Laurie Sullivan 11 hours ago

  Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with Google Play, along with features improving support for photos, location, and streams. ...

• Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp
  by Erik Sass Yesterday, 5:26 PM

  Summer is a time of concerts and festivals and beach-going, all of which carry the attendant risk of drinking and driving. To help people make the right decisions when imbibing, Budweiser is promoting responsible drinking with a new campaign that is hard to ignore, because the message is ...

• Clear Channel Outdoor Unveils Consumer Networks
  by Erik Sass Yesterday, 5:23 PM

  Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with the unveiling of "consumer networks." They bundle out-of-home assets targeting specific audiences in order to streamline and simplify the media planning and purchasing process. The networks combine CCO ad inventory at national ...

• AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million
  by Wendy Davis Yesterday, 5:20 PM

  Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought by consumers who say they were duped into purchasing software that promised to repair problems with their computers. ...

• Vespa Looks Back: 50 Years Of 50cc's
  by Karl Greenberg Yesterday, 4:36 PM

  The five-week effort -- a decade per week -- combines Vespa's own creative input around what was happening in the transportation, pop and cultural landscape over the decades with what Vespa owners have to contribute about their scooters and the brand's history. ...

• Digital TV Video Biz Is Booming

  As traditional TV platforms project small gains in their $70 billion business, new digital TV video businesses are looking at major hikes in the coming years to a smaller $4 billion business -- with cost per thousands seeing, at best, modest hikes. ...

• Industry Satisfaction Lagging, But Improving

  "Things are improving , but these are still industries that are not terribly satisfying to consumers, compared to other industries," ASCI managing director David VanAmburg tells "Marketing Daily." "These are still among the bottom of the industries." ...

• OMMA Social: Macy's Looks To Social For Connection

  The company also had success with its integrated "Bobbi Brown" content at eponymous retail spaces at Macy's stores. Jennifer Kasper, VP of digital media and multicultural marketing, says the videos are adjacent to the counter where consumer engagement with video took off. ...

• Gmail Hangouts Disable Google Voice

  Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy users, many of whom disconnected landline phones in exchange for Internet calling. The disconnect follows Google's recent rollout of Hangouts for mobile and Google+, although the change brings Google's video chat in ...

• Digital Boost: Ziff Davis Acquires NetShelter

  Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. The NetShelter community includes more than 150 consumer and business tech sites, including AndroidCentral.com, MacRumors.com, Neoseeker.com, SlashGear.com and TechSpot.com. ...

• Initiative Wins Amazon's Global Media Account

  Interpublic Group's Initiative has won global media duties for e-Commerce giant Amazon.com after a review. The company's estimated global ad spending is close to $500 million. In the U.S., the online retailer spent nearly $300 million on ads in 2012, per Kantar. ...

• The Tweet Smell Of Success

  If Sidney Falco, the PR guy played by Tony Curtis in the 1957 classic "The Sweet Smell Of Success," wanted to get his story out today, he most likely wouldn't do it with a press release, or even a power lunch. He'd tweet it. That's essentially what Guy ...

• LikeableAds.com Launches, With Focus On Social Media Ads

  To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media have debuted a media and planning department. Dubbed LikeableAds.com. The unit will specialize in crafting, placing, optimizing, and analyzing social ads for clients. Tim Bosch, former strategy director at Likeable, was named ...

• Voltari Gears Up For Performance-Based Models, Releases SecondClick Tech

  While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up. After officially announcing their mobile RTB platform last week, Voltari, a predictive analytics solutions provider for mobile, today launched SecondClick, which allows brands to target consumers beyond their initial click in real-time. ...

• Media Storm Inks Ad Buying Deal With Videology

  Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed a deal with online buying platform Videology that extends to mobile platforms. Under the arrangement, the agency gets exclusive access to a mobile addition to the TV Amplifier product. ...

• Yahoo To Ramp 'Native' Ads On Tumblr

  With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to allow the blogging service to continue to operate as a separate business and brand. That includes no Yahoo branding on Tumblr. At the same time, the Web portal will look for ways ...

• Mars Contract Suit Against Y&R Continues

  A New York judge has denied a request by WPP's Y&R to toss out a breach of contract suit filed against it earlier this year by shopper marketing specialist Mars Advertising. But Judge Colleen McMahon of the U.S. District Court in Manhattan did sharply narrow the scope of ...

• Sony Debuts Marketing Campaign For 4K TV Sets

  Although U.S. TV programming networks are not close to transitioning to the new 4K TV technology, Sony Electronics has started a marketing campaign for its new 4K Ultra HD TV sets. Sony profiled filmmaker Garth Davis, who made a 4K film shot on new Sony professional cameras. ...

• Dish TV Expands On-Demand

  Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, is expanding access to on-demand content from networks and its Blockbuster-branded offering. It will be available on certain Android and Apple devices. ...

• 4 Types Of Marketing Cultures: How Fast Is Yours?

  A new report from Forrester says the trait shared by companies that are either the most successful innovators, the fastest, or both is knowing exactly what kind of marketing culture they already have, and what kind they hope to build. ...

• Gigya Improves Marketing, Adds 21 Social, Tech Partners

  Social services startup Gigya on Monday is expected to announce the addition of 21 social and marketing tech partners to its NEXUS Partner Ecosystem. Gigya is hoping to give businesses more ways to market their products and services with social network data from Facebook, Google's G+ and Linke ...

• Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It

  The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into happiness. The spinoff, which will be unveiled Wednesday evening during the agency's Internet Week event in New York's Union Square, will launch a new platform for people to track, manage and boost ...

• Former IPG Exec Pahade Named Poptent CEO

  Nick Pahade, the former North American CEO of Interpublic Group's Initiative, has been appointed CEO of crowdsourced video advertising specialist Poptent effective June 3. Pahade will be based at Poptent's Philadelphia headquarters. ...

• United Expands Loyalty Program To Businesses

  United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that enables businesses to earn and redeem miles. Participating businesses earn award miles by purchasing goods and services from more than a dozen of the program's vendor partners, including leading providers of printing, ...

• Yahoo To Buy Tumblr For $1.1 Billion

  The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, according to reports Sunday. The deal, first reported by tech blog AllThingsD, is expected to be announced as soon as Monday. The acquisition would mark Yahoo's most ambitious move yet to revitalize ...

• Traditional Radio Revs Flat, Digital Revs Up 9%

  Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from the same period in 2012. Total spot advertising revenue, long the mainstay of the radio business, was down 2% to $3 billion, while digital revenues increased 9% to $179 million and off-air ...

• Original 'Voice' Judges Return

  The original quartet of coaches for "The Voice" will return for the fifth season this fall. Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton will be back as the show continues to draw strong ratings and serve as a cornerstone for NBC. ...

• Van Wagner Partners With CineSport For Online Video

  Van Wagner Communications' Sports and Entertainment division is joining forces with CineSport, partly owned by Van Wagner, to create and distribute original sports video content. Over 100 digital publishers lined up for the syndicated service, including newspaper Web sites from the 'New York Post,' 'Los Angeles Times,' 'Boston ...

• Weather.com Develops Real-Time Data Ad Targeting

  Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on weather conditions, time and interests for companies like Home Depot, Toyota, Disney and others. The platform relies on the potential of weather data as a powerful predictor of consumer purchase intent. ...

• Champs Taps Westbrook For Ad Push

  The effort features a 30-second television commercial in which a high school basketball player picks up Jordan brand gear at a Champs Sports store and "becomes" Westbrook: when he dons the outers, he looks into a mirror and sees Westbrook looking back. ...