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TOP ONLINE STORY
Google Settles Buzz Class-Action Privacy Suit
by Wendy Davis
Google has agreed to pay $8.5 million to settle a privacy class-action lawsuit stemming from the company's February launch of the social networking service Buzz. The tentative settlement calls for Google to pay around $6 million to various privacy organizations, and $2,500 to each of seven individual Web users who sued. The class-action attorneys who brought the lawsuit will split up to $2.5 million.
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TOP MEDIA STORY
SNL Kagan: Estimates 3% Uptick In '10 Ads, Future Brighter
by David Goetzl
SNL Kagan projects a muted 2.8% growth in the U.S. ad economy this year, though that would follow two years of declines. The market in total is projected to grow to $210.5 billion this year. But it forecasts a 29% increase in the market from next year through 2019.
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TOP MARKETING STORY
Selling Baby Carrots As The Perfect 'Junk Food'
by Karlene Lukovitz
The integrated TV, online/social media and outdoor branding campaign supports new packages that look more like chip bags than veggie bags and carry the "Eat 'Em Like Junk Food" tagline, as well as school vending machines installed next to those of traditional snack brands.
THIS JUST IN
Visa Kicks Off Another Season With NFL
by Tanya Irwin 7 hours ago |
"We naturally look for ways to increase Visa's connection to the NFL at both the league and team level," Andrew Woodward tells Marketing Daily. "Our relationships with 13 NFL teams provide ongoing opportunity to reinforce Visa preference and acceptance. Fans will find Visa branding at all team payment terminals within the stadiums, including concession areas and team shops."
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IN PRINT
INSIDE SEPTEMBER
Letter from the Guest Editor
If you haven't changed every aspect of how you work by now, I'm sorry, but you're fucked. Because they're here. Already. They're defining how we shop, what we eat, how we communicate, and for me, how we design customer experiences....
The Hacks Heard 'Round the World
Today, very large organizations have embraced technology, using it for one major aim: generating revenue. While often this aim serves the public in a symbiotic relationship, in some instances companies might make anti-consumer decisions that serve their own interests. When that happens, hackers tend to appear....
Balance of Power
I didn't know it at the time, but what Pete Sealey and I were going through was part of a progression of power shifts that have been taking place ever since the rise of the era of mass marketing that began after World War II. Back then, all...
Born Again
After two years of double-digit ad page declines and flat (at best) CAGRs as far into the future as the spreadsheet can see, the magazine industry could use a savior right about now. And that precisely is how some in the industry treated Steve Jobs' gift from Mount...
Too Much,Too Soon?
At their most simple, the photographs from JeongMee Yoon's series "The Pink & Blue Project" portray children as residents of two distinct environments: Girls live in pink rooms; boys live in blue rooms. But both genders exhibit an increasingly prevalent commonality among today's youth: the sheer amount of...
Television: An Obit
Television is survived by VOD, streaming video and video-sharing services....
The Right Problem
The story of Napster gives modern media executives an interesting roadmap for successfully building communities and tapping into the user-generated involvement that can open up new growth and revenue opportunities if they understand one simple idea: User-generated content isn't the problem. It's the solution to the problem the...
An Internet With No Walls
Off I went, with my butterfly net and Anglican morals, into the jungle. My mandate, my question mark, was to explore the post-Chatroulette universe, where there are no walls left. What happens to privacy, decorum, identity, ethics, when voyeurism and exhibitionism take over?...
Life in the Fast Lane
At the recent kickoff meeting for the redesign of a major content brand's Web site, things were going almost too smoothly. In my experience, projects should challenge you right from the start. Had we missed something? I scanned the seven-month roadmap again, but no big issue stuck out....
The Future of Talent
The generation of talent coming to the workforce today faces more than the counter-culture tumult of the '60s, more than the acid-flashback hangover of the '70s, more than the heady and chemical-powered conspicuous consumption caravan of the '80s, and more than the ennui of the '90s....
The Paper Chase
Super-agent Andrew Wylie -- unaffectionately nicknamed "The Jackal" for his ability to turn books into big money -- certainly knows how to stir the pot, and he made headlines in the turbulent publishing world when it was announced this summer that his agency had signed an exclusivity pact...
The Prosumer Revolution
Aiding the professional video educational effort is Dirck Halstead, a photojournalist who covered the White House for 29 years for Time magazine and whose photographs have appeared on 47 Time covers....
Q & A: Tracy Dolgin, President-CEO, YES Network
If content is the MVP in this Age of Fragmentation, Tracy Dolgin has little to worry about -- literally -- as president-CEO of the YES Network, the regional cable channel part-owned by the New York Yankees. He also faces few of the worries consuming other TV executives. With...
Q & A: Andy Warhol, Pop Artist
Andy Warhol often gets saddled with this whole godfather of the YouTube generation thing, and his "15 minutes of fame" has been oft quoted, misused, repeated, and has even been idiomized. In fact, in this magazine last year NYU journalism professor Adam Penenberg referenced and updated the quote,...
Wireless Imagination*
Superconsumers will have hit their prime by 2020; indeed, they'll control the bulk of purchasing power in this country. What kind of world will they live in?...
Pro Tools
A new generation of hybrid still-video cameras will soon bring amazing, low-cost image-making tools to the masses on a level undreamed of even a decade ago. Before the revolution is finished, still photography and full-motion video will merge, creating a new category of imaging for the multimedia age....
Turn On, Dial In, Drop Out
At retailer-X, a sales associate sees a customer walking between two shiny new products. Seeing a potential sale, the associate bounds up to the customer to offer assistance. As soon as the offer for help escapes his lips, the associate sees the customer is holding a smartphone lovingly,...
Exit Interview: David Skokna
We weren't quite prepared for someone like David Skokna, the founder and creative chief at Huge, who is not a professional editor, but took the assignment as seriously, and in the process, challenged the in-house MEDIA team on ideas, executions, and well, our own editorial judgment....
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INSIDE SEPTEMBER
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UPCOMING MEDIAPOST EVENTS
RECENT MEDIAPOST EVENT VIDEOS
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| TODAY'S ONLINE NEWS AND HEADLINES |
Bump And Run: NY Jets Facebook Game Connects Fans, Generates Revenue
7 hours ago
The NY Jets released a social video game in Facebook to feed the fans' love for football. The Ultimate Fan becomes the first NFL-backed game in the social network to generate revenue through virtual goods and product placement sponsorships. Fans have the ability to purchase virtual tailgate items,...
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Watchdog Cautions FCC Against Sliding Down Slippery 'Paid Prioritization' Slope
7 hours ago
The influential watchdog group Center for Democracy & Technology has told the the Federal Communications Commission that allowing companies to pay Internet service providers for prioritized delivery of content would hurt the Web's openness. In recent weeks, net neutrality advocates, ISPs and policymakers have increasingly focused on "paid...
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Tiffany Promotes iPhone App On NYTimes.com, WSJ.com
7 hours ago
Tiffany & Co. is no stranger as an advertiser to the print or online pages of The New York Times and The Wall Street Journal. But an ad the famed jeweler has run in the last couple of days on the home pages of the two newspapers' sites...
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Welchers: State Supreme Court Overturns Ruling Allowing Online Gambling Site
8 hours ago
Washington's state supreme court has ruled that the site Betcha.com violates anti-gambling laws, even though it allows users to back out of losing bets without paying. The ruling reversed an appellate court's decision that gave the nod to the site on the theory that participants weren't really gambling...
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Google Rolls Out Instant Search
9 hours ago
Google made searches faster Wednesday with a feature that allows results to appear as queries are typed. The Mountain View, Calif. company's VP of Search Product and User Experience Marissa Mayer unveiled Google Instant at a press event in San Francisco. The tool aims to provide an easier,...
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SocialVibe Launches SVnetwork, Taps Millions Of Third-Party App Users
After months of beta testing, SocialVibe Inc. Tuesday launched the SVnetwork, a brand advertising network claiming to reach 80 million unique users each month, making it one of the largest on the Internet. The network, which includes its owned-and-operated SocialVibe.com, is affiliated with both Zynga, one the massive...
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Paid-Search Marketing Changes With The Weather
Cooler weather should have paid-search marketers hopping, as many quickly adjust ads to changing patterns and trends. Don't wait around to see if sales rise before making a change; by that time it's too late, says Suzy Sandberg, PM Digital president....
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MIT Study Suggests Social Networks Influence Behavior
Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks....
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MTV Partners With AT&T On Backflip Promo
In its latest collaboration with MTV Networks, AT&T has launched a new ad campaign for the Motorola Backflip that lets mobile users connect with friends and family as well as featured artists for free via the video ad creative. MTV calls the in-ad Backflip the "first-ever functional phone"...
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IDC: Android To Outpace iOS, Smartphone Sales Up 55.4% In 2010
Android will edge out Apple's iOS to become the third-most pervasive mobile operating system, with a 16.3% share of smartphones shipped worldwide in 2010. In a new report, technology research firm IDC also projects that by 2014 Android will be second only to Symbian among smartphone platforms, boasting...
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| AROUND THE NET IN ONLINE |
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Building A Better Burger One Tweet At A Time Marketing
One NYC burger place thinks it has a handle on this whole new media marketing thing. The fast food concept 4food allows customers to invent their own burgers either online or on a screen at the restaurant, and...
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Clippy's Last Rites Gizmodo
Remember Clippy, that annoying paperclip who bothered you every time you used Microsoft Office? Well, before Microsoft killed him it made a real effort to make him lovable, or at least less annoying. Gizmodo has an...
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Analyst 'Conservatively' Estimates iPad Sales Will Hit 28M Apple Insider
Analyst Maynard Um with UBS Investment Research predicted in a note to investors this week, that Apple would sell 28 million iPads in 2011. "Sales of traditional notebooks appear to be feeling pressure from the iPad, causing a scramble by...
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RIM Confirms Office Suite Acquisition Wired
RIM, in a likely attempt to show it still means business, has acquired the mobile office suite Documents to Go from DataViz. The deal had first been reported Friday by Crackberry.com, which had the terms at $50 million in cash,...
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T-Mobile To Get iPhone? TG Daily
None other then Wired editor Chris Anderson noted on his Twitter feed that "A T-Mobile manager casually mentioned to me that they're going to get the iPhone 3GS (but not 4, oddly) later this year," setting the rumor mill a-churning...
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What's Google Building In There? The Guardian (UK) et al.
Eric Schmidt's remarks Tuesday in Berlin about automating search might hint at what the company is set to announce with Marisa Mayer, Ben Gomes and others speaking at MOMA in San Francisco Wednesday at 12:30 p.m. ET. And there is...
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| TODAY'S MEDIA NEWS AND HEADLINES |
Paley Center Starts Rival Emmy Show
10 hours ago
Just days after the 2010 Emmy Awards Show, a rival Emmy-like TV awards, through the Paley Center, has officially declared it is going ahead with its own awards program to start up in 2012....
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Sarnoff Joins BBC America As COO
10 hours ago
Former Nickelodeon executive Ann Sarnoff has reunited with Herb Scannell at BBC's stateside operations. Sarnoff -- most recently of Dow Jones -- joins as COO, where she will oversee ad sales and affiliate relations at the BBC America network....
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Lincoln Offers HD Radio iTunes Tagging
10 hours ago
This year, Lincoln will become the first carmaker to offer iTunes tagging integrated into HD digital radios in its automobiles as a factory-installed option. This represents another advance for HD digital radio and the broadcast radio groups that back the new medium....
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Telemundo's 'Alguien' Weaves Yoplait Into Series
11 hours ago
In line with its efforts to entice advertisers with an opportunity for story line integration, Telemundo has a deal to weave General Mills' Yoplait brand into a new series....
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Rovi Corp. Creates Cloud-Based Ad Platform
11 hours ago
Interactive TV program guide company Rovi Corp. continues to move into new advertising technology platforms, launching an ad platform that can deliver TV advertising to a variety of Internet-connected devices....
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RPA: Time-Shifting Proves Boon To Broadcast, Cable
Contrary to most studies, all of television -- cable and broadcast -- had an improved year, thanks to all time-shifted viewing. Live plus seven days of DVR playback -- total viewing among viewers two plus -- increased 4% in the 2009-10 season....
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More Households Hit Pause, Study Finds DVR Ownership Contracts With Economy
Digital video recorders (DVRs), once seen as the ultimate threat for TV advertisers, may be facing some threats of their own. While the vast majority (80%) of current DVR owners plan to "always keep" the devices, some consumers have gotten rid of their DVRs, or plan to get...
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Hallmark Brands 'Home' On Its Range
With the increased presence of Martha Stewart in tow, Hallmark Channel is branding its entire daytime programming block with the name Hallmark Channel Home....
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AOL Pushes 'Ellen' Across Site
For the start of its eighth season, Time Warner's syndicated TV "The Ellen DeGeneres Show" will look to gain some promotion and marketing from former sister Internet company AOL....
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Kantar Nabs Nielsen's Boehme, STB Biz Critical
Jeff Boehme, who was overseeing Nielsen's entrée into the set-top-box data arena, has moved to competitor Kantar Media as North American Chief Research Officer, a role where he will look to move the ball forward in the STB space....
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| AROUND THE NET IN MEDIA |
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Stations Cope With Ad Overcrowding TV NewsCheck
Overcrowding is a perennial problem or, to be more exact, biennial problem for broadcasters and their advertisers. Every even-numbered year, money from candidates, parties and advocacy groups soars, swelling the top line, but creating a headache for station managers that...
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Fox Serves Up More 'Master Chef' The New York Times
Fox has picked up a second season of "MasterChef," the standout reality show of the summer. The series, about amateur chefs competing under the watchful eye of Gordon Ramsay, is the first clear-cut success story for summer reality TV since...
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NPR's Argo Launches With 12 Sites Paid Content
NPR just launched its $3 million local journalism effort Project Argo: 12 sites hosted by 14 stations, each zeroing in on a topic of specific interest to that community -- local music in Philly, education and technology in the Bay...
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Campbell's Launches $100M Push Adweek
Campbell Soup kicked off the first umbrella campaign for all of its U.S. soups. Campbell is spending more than $100 million on the new effort, significantly more than what it had spent on individual campaigns in the past. According to...
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It's Official: Morgan Replaces King CNN
British TV host Piers Morgan will take over Larry King's prime-time hour with "a candid, in-depth newsmaker interview program" starting in January. His new show was not named in the CNN release. Morgan is best known to American viewers as...
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Google Starts TV Service This Fall Reuters
Google Inc will launch its service to bring the Web to TV screens in the United States this autumn and worldwide next year, says CEO Eric Schmidt. The service, which will allow full Internet browsing via the television, would...
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| TODAY'S MARKETING NEWS AND HEADLINES |
Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
8 hours ago
Major soda brands continue to pump up marketing investment as they vie for share within the still-soft carbonated soft drinks category. The latest moves include Pepsi's announcement that it will expand the scope of its buzz-generating Pepsi Refresh Project next year, and new "Ridiculously Bubbly" TV spots from...
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Hasbro Lines Up YouTube Stars For Smackdown
8 hours ago
To market its new "Trivial Pursuit: Bet You Know It" game, Hasbro has rounded up some of YouTube's biggest stars for an online interactive Trivial Pursuit tournament. "The interactive game on YouTube is a first for Hasbro," Donetta Allen, a spokesperson, tells Marketing Daily. "It's also the first...
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Study: Credit Cards Out, Prepaid Cards, Cash In
8 hours ago
People are ditching credit cards for debit, gift and prepaid cards, according to a new study by Javelin Strategy & Research. The study says the pain of the recession has produced a risk-averse, cash-hoarding
"cautious consumer" and that more consumers are paying cash instead of incurring future debt...
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Suzuki Rewards Expand To Contest, Game
11 hours ago
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that the AllPoints program has brought in 40,000 unique visitors both through the Suzuki Autos web site and the brand's social sites. "It's about the brand's personality rather than just the facts," he says. "A brand needs to...
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Major Data Challenges: Infrastructure, Quality, Privacy
The integration of online and offline marketing data will enable levels of targeting never before possible. But to get there, marketers and their suppliers will need to overcome data infrastructure, quality and privacy challenges, points out a new white paper from the Winterberry Group, Acxiom and Netezza....
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Toyota Hispanic Campaign Is All About The Decals
The effort includes Spanish TV spots shot as short documentaries showing Toyota street teams handing out the decals in target cities in the U.S. In the ads, people put the decals on things like cars, bicycles, and food trucks, or whatever transit they have when they show up...
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Life Is Good: A $100 Million Brand With No Ads
While it's certainly no emblem of marketing sophistication, Life is good's happy logo is familiar to optimists everywhere. Since its start selling t-shirts in dorms and at street fairs, brothers Bert and John Jacobs have turned the trademark smiley face into a $100 million business.
...
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Earth's Best Baby Food Sponsors Playdate Parties
Hain Celestial Group's Earth's Best is marking its 25th anniversary by sponsoring thousands of Playdate Parties nationwide. Qualifying parents will receive product samples and coupons valued at up to $90 from the Melville, N.Y.-based company as well as planning tips to host their party for up to nine...
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EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'
The company and the agency are deepening the connection to the game, offering up many of the vases, lamps, bowls and other decorative objects that were trashed in the shoot for sale on eBay. "It's a part of a trend to have a little piece of memorabilia that...
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Ford Fiesta In Viewer-Controlled Reality Web Show
The show, via web video company Digital Broadcasting Group (DBG) and actor Seth Green, follows a 20-something, L.A.-based man whose daily pursuits -- what he wears and eats, where he works and whom he dates -- will be determined by audience voting. The guy will drive a Fiesta...
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| MediaDailyNews |
| Thursday, Sep 9, 2010 Sep 9 |
| Wednesday, Sep 8, 2010 Sep 8 |
| Tuesday, Sep 7, 2010 Sep 7 |
| Online Media Daily |
| Thursday, Sep 9, 2010 Sep 9 |
| Wednesday, Sep 8, 2010 Sep 8 |
| Tuesday, Sep 7, 2010 Sep 7 |
| Marketing Daily |
| Thursday, Sep 9, 2010 Sep 9 |
| Wednesday, Sep 8, 2010 Sep 8 |
| Tuesday, Sep 7, 2010 Sep 7 |
| Research Brief |
| Making A List And Checking It Twice Sep 8 |
| Who Would You Believe? Sep 7 |
| Rich or Thin? Sep 6 |
| Diane Mermigas: On Media |
| Digital Titans Keep Their Business Heads In The Cloud Sep 8 |
| In Digital Crosshairs: Trad TV Needs New Biz Models Aug 31 |
| Facebook Makes Most of Being In Right Places Aug 24 |
| Online Spin |
| Join The Cult Of Looking Up Sep 8 |
| The Elusive Worker Sep 3 |
| Apple TV No Revolution, But Fight for Living Room Launched Sep 2 |
| Just An Online Minute |
| Just An Online Minute... Beach Blanket Bingo Exchanged For Clothes And Crawls Sep 8 |
| Just An Online Minute... Town & Country And Longines Honor Women Who Make It Rain For Others Sep 2 |
| Just An Online Minute... Bread And Corsets: A New York Weekend Of Starch And Art Aug 30 |
| Online Publishing Insider |
| What Makes A Great Salesperson In The Automated Age? Some Answers Sep 2 |
| Woe The Digital Sale: Can I Get A Little Feedback? Aug 26 |
| Meeting Anari -- And Closing the Door On Ad Networks Aug 19 |
| Media Creativity |
| Chicago Cool: Recycled Refrigerators Become Street Art Aug 30 |
| 'Big C' Turns Virtual World Upside Down Aug 23 |
| Scented Banner Ads: Smells Like The Future? Aug 16 |
| Mobile Insider |
| Trying To Get The Mobile Signal At Retail Sep 7 |
| Getting Richer A Dollar At A Time Sep 2 |
| Android Is From Mars, iPhone Is From Venus? Aug 31 |
| Gaming Insider |
| Old-School Game Marketing Genius Sep 3 |
| Best Buy Enters Used Game Market As Devs Rail Against It Aug 27 |
| 'Fable III' Gets Game Marketing Aug 6 |
| Digital Outsider |
| Gasoline Fight: GSTV Sues Outcast Sep 3 |
| CNN And Starcom Pioneer DO Guarantees Aug 27 |
| Agencies Launch New DO Planning, Creative Tools Aug 20 |
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| Social Media Insider |
| A Reason To Care About Social Media Sep 7 |
| When It Comes to Leveraging the Social Graph, Language Counts Sep 1 |
| Kneel Before the King of Disinfectant Aug 31 |
| TV Watch |
| What's More Necessary Than A TV Set? A Clothes Dryer, Actually Sep 8 |
| Low-Def TV? In Many Cases, We'd Be Better Off Sep 7 |
| Flow Of TV Biz Info Goes Everywhere -- Is That Good? Sep 3 |
| TV Board |
| A New Look At Branded Content Jul 8 |
| Media Insights Q&A With David Leider Jul 7 |
| Media Insights Q&A With New Media Vision's Todd Lituchy Jun 30 |
| Notes from the Digital Frontier |
| Monday, Apr 5, 2010 Apr 5 |
| Monday, Nov 30, 2009 Nov 30 |
| Monday, Nov 2, 2009 Nov 2 |
| Daily Online Examiner |
| Gannett Not Eager To Join Righthaven's Campaign Against Bloggers Sep 8 |
| Sharron Angle Latest Target Of Copyright Troll Sep 7 |
| Consumer Watchdog Pushes For Do-Not-Track List Sep 3 |
| Mad Blog |
| Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner Sep 8 |
| Season 4, Episode 6: Waldorf Stories: The Crack-Up, or What Makes Donny Run? Sep 1 |
| Season 4, Episode 5: The Parent Trap Aug 25 |
| Magazine Rack |
| David Aug 4 |
| True West Jun 9 |
| ShopSmart ;) May 6 |
| Search Insider |
| If Search Marketers Ruled The World Sep 8 |
| In The Aftermath Of The Earthquake Sep 7 |
| Shifts In Search and Display Brighten Future For Search Marketers Sep 3 |
| Behavioral Insider |
| Wal-Mart Subsidiary Deploys Behavioral Targeting Technology Sep 8 |
| Opt-Out Man: The Summer Catch-Up Tour Sep 3 |
| Moving Targets: Somebody Follow Me, Please? Sep 1 |
| Email Insider |
| That's My Name: Don't Wear It Out Sep 8 |
| How to Win Email Friends and Influence People Sep 7 |
| Letting The Customer Lead Sep 2 |
| Video Insider |
| How YouTube Can Make More Money For Partners And Google Sep 8 |
| Reckoning Day: 'It's Finally Here' Sep 7 |
| Creating Winning Video Content For The Web: What Would Don Draper Do? Sep 2 |
| Mobile Marketing Daily |
| Google Instant Good For Mobile Sep 8 |
| IPhone Notches A Monthly Gain In Web Share Sep 7 |
| Android Success Doesn't Rely On'IPad Killer' Sep 3 |
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RSS FEEDS • PRIVACY/TERMS & CONDITIONS
