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News Hotline

  • Google, EU Spar Over Privacy Changes
    3 hours ago

    Privacy regulators in the EU have asked Google to delay its plan to start compiling more detailed profiles of its users. Google indicated it would reject the request. ...

  • Social, Search Identify Super Bowl Favored Team, Ads
    4 hours ago

    If the U.S. held an election asking residents to cast a vote for their favorite football team, the New York Giants would likely win. Clearspring ran sentiment analysis from its AddThis sharing platform showing the team fans in each U.S. state favor, based on overall clicks, searches and ...

  • Undertone Ups Revenue Streams For Publishers
    4 hours ago

    Continuing to position itself as more than an ad network, Undertone just signed exclusive agreements with 12 publishers, including American Media, AccuWeather, Bonnier Corporation, and Britannica. ...

  • Experience: Audi Tops Super Bowl Relevance
    5 hours ago

    As the baseline is 100, Volkswagen, for example has a SBAR score of 129, meaning a 29% lift in purchase likelihood for the brand when targeting the Super Bowl audience. The top three SBAR scores are for Audi, Cars.com, and Bridgestone. ...

  • Super Bowl: Ah, The Tech Wizardry!
    6 hours ago

    Here's three ways that a heaping helping of techn wizardy will make this year's big game different from any in the past: For one, NBC will be using a new camera "that will allow crews to capture higher quality images for ultra-slow-motion replays," writes Broadcasting & Cable's ...

  • 'NY Times' Beefs Up Blogs
    6 hours ago

    The New York Times, which previously bulked up its tech and business and finance blogs (Bits and Deal Book, respectively) is now giving the same treatment to its health blog, Well -- with both Well and Bits being positioned to appeal more to a BtoB audience, a company ...

  • Tweets, Blogs, Threaten Survival Of At Least One Paper
    6 hours ago

    British newspapers such as The Sun are definitely feeling the heat from social media and Web competition. In fact, Sun editor Dominic Mohan told a British Parliamentary committee that Twitter and celebrity-focused blogs could put the paper out of business, "if such sites were able to report scandals ...

  • Masthead Moves: Heffernan To Yahoo, Singer To 'USA Today'
    6 hours ago

    Two masthead jumps: USA Today is hiring Paul Singer, late of Roll Call,  as its new politics editor to cover the 2012 campaign. And former New York Times columnist  Virginia Heffernan is joining Yahoo News as its national correspondent, in what Dylan Byers calls Yahoo's "most high-profile ...

  • BMW Launches Vignettes For 3 Series
    6 hours ago

    BMW is launching the sixth generation of its 3 Series in part with six playful digital shorts, two of which will air during the Super Bowl in specific U.S. markets. The videos are meant to illustrate specific new technologies in the car. ...

  • Microsoft adCenter Adds Characters In Paid-Search Descriptions, Mobile Targeting Tools
    7 hours ago

    Microsoft said it has increased the number of characters in paid-search ads from 70 to 71, simplifying the process of importing ads from Google AdWords. The move will allow marketers to more easily import ads from AdWords to adCenter, both through the UI and through the adCenter Desktop ...

  • Why Page Title Tags Still Matter
  • Does Content Answer Information Asked By Keyword Search?
  • 'Peanuts' Debut In Super Bowl Met Life Ad
  • Public Citizen Blasts Advertising In Schools
  • Millward Brown: Driving Brand Loyalty Via Ad Emotions
  • VivaKi's Hecht Excited About Mobile's Dimensions
  • Tablet Owners: More e-Commerce In Digital Magazines
  • Google Tackles Super Bowl XLVI
  • Facebook Testing New Photo Layout
  • Will Public Facebook Cost Advertisers?
  • Goodbye, Eminem; Hello, Clint?
  • Oops! Susan G. Komen Rebranded
  • Context Is King
  • Cam Newton Scores Endorsement With Gatorade
  • Super Bowl Big At Costco
  • 'Mean' Joe Greene Does Redux For P&G
  • Super Bowl Draws 46% Women, Expands Demo Reach
  • Apps, QR Codes To Lead Marketers' Mobile Investment In 2012
  • Media Companies: Stock Value Doesn't Reflect Profitability
  • AMEX, Pizza Hut, Fandango Add to Super Bowl Mobile Announcements
  • Restaurant Projects 3.5% Growth in 2012
  • CPG, Health Top Video Advertisers, Digital VIdeo To HIt $5.4B
  • AOL Taps Right Media Exchange
  • Celebrity Ads Get Big Views Online
  • Google Can't Weigh In On 'Used' Digital Music Case
  • Super Bowl XLVI Ads Get Counted In Real-Time
  • FSIs Challenged By Digital Coupons
  • Facebook Ad Growth Outpaces Search Marketing
  • The New York Giants Boost Digital
  • 'Battleship' Super Bowl Ad Pushes Ticket Sales
  • Citgo Continues 'Fueling Good' Program
  • Coke Effort Encourages African-American Teens
  • New Year, New Mojo: Stores Sales Strengthen
  • "Hunger Games" Game Debuts On Facebook, Dovetails With Film Release
  • Comcast Going Global
  • The Daily's First Year: 'Overinflated Expectations'
  • Time Inc. To Shutter 'Netflix Of The Magazine Industry'
  • 'Glamour''s March Redesign: More Celebs, Less Sex
  • 'Men's Journal' To Revamp Website
  • NYTCO: Digital Revs Slide 5%, Digital Subscriptions On The Rise
  • Viacom's Mixed Report: Media Networks, Affiliate Fees Up, Cable Ads Dip
  • Wireless Customer Service Gets A Workout
  • NYTCO Ad Revs Drop 7%
  • 3 W+K Ads Earn Most-Awarded Status
  • Search By Drawing

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