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  Sun, Dec 6, 2009
  • TOP ONLINE STORY
    IAB: 'Advertising Is Creepy'
    by Wendy Davis
    Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting. The online campaign, created pro bono by WPP's Schematic, features rich media banner ads with copy like "Advertising is creepy" and "Hey, this banner can tell where you live. Mind if we come over and sell you stuff?" More than one dozen publishers, including Microsoft, Google's YouTube, and AOL, have committed to donate a combined 500 million impressions for the initiative.
  • TOP MEDIA STORY
    IMMI Issues New Cross-Platform Metrics, Mobile On Rise
    by David Goetzl
    IMMI has released several key findings of interest to advertisers. The use of mobile phones for content delivery is rising rapidly, and PCs are being used more than TVs to access content.
  • TOP MARKETING STORY
    Digital Confab Convo Turns To Social Media
    by Karl Greenberg
    While she doesn't say email is dead exactly, former Google marketer Clara Shih says that over 96% of the students she interviewed for her book don't use email at all, but use texting and Facebook messages and wall posts. "We need to communicate through the channels they favor, and for more and more cohorts, this is becoming Facebook."
1 2 3
THIS JUST IN
Motorola: 7 Of 10 Want Constant Connectivity
by Aaron Baar 
Desire for continued connectivity is no longer a generational issue. According to a consumer survey commissioned by Motorola's Home & Networks Mobility business, members of the largest generational categories -- Millennials, Generation X and Baby Boomers -- all desire to be connected equally.
On Media: Mermigas
Comcast/NBCU: Broadcast Wanes, Interactive Ad Push Soars
Advertising is not a big part of the proposed Comcast NBCU merger -- yet. The road to revenue growth is...
Daily Online Examiner: Davis
New BT Outreach: From IAB's 'Creepy' Campaign To Logo Trials
With the looming threat of new regulations, industry groups are stepping up attempts to convince officials that ad companies can...
MoBlog: Walsh
Mobile Predictions Optimistic As Ever
It's that time of year for raising a glass and making bullish predictions about the high-tech industry in 2010. Will...
TV Watch: Goetzl
Will NBC's 'Sports Czar For Life' Get New Wind From Comcast Deal?
There's been some occasional criticism of Dick Ebersol. There were Olympic broadcasts in some temporal iteration known as "plausibly live."...
Behavioral Insider: Smith
Attributing Behavior 'Wholisitically'
At this summer's OMMA Behavioral and this fall's OMMA AdNets conferences, references to "attribution" popped up frequently, as marketers bemoaned...
Just An Online Minute: Samardak
Just An Online Minute... Sideshow Freaks And Lean Pastrami That's What Holidays Are Made Of
I don't care what you do or don't celebrate, I just hope you're happy, healthy, able to pay rent, able...

INSIDE NOVEMBER
Fast Forward
This column is labeled "Fast Forward," but all too frequently, I feel like I'm stuck on pause. That's the way I felt recently when I paid a visit to Muncie, Indiana. What's that you say, "Muncie?" ...
The Price Is Right
Long Island's newsday set its pay wall firmly in place in November, becoming one of the few local newspapers to charge for all online access to its content. MediaNews also joined the club, charging for its content in Chico, Calif. and York, Penn. The theoretical gymnastics of figuring...
Campaign Lacks Vision (Literally)
To capitalize on fan excitement about the yet-to-be-revealed Volvo S60, the company gave them a unique way to preview the vehicle. It invited blind artist Esref Armagan to its design center in Sweden to paint what chief designer Peter Horbury calls "the next of the new Volvo." The...
Jäger Bombs
It is the second night of the new York City Burlesque Festival and the bouncer is turning people away from the sold-out show, apologetically. A dejected crowd huddles around the door, not sure what to do with themselves; the industrial block in this desolate neighborhood of Brooklyn is...
I Want My E-TV
Have you ever wondered what television would be like if invented today, following the proliferation of the personal computer and Internet? Practicalities aside, if given the chance to remove the shackles of TV history, how different would our modern creation be?...
   

INSIDE DECEMBER
Ed:Blog - Survival Guide, Glitter and Doom Edition
On the heels of last year's econapocalypse we released our previous survival guide. And, well, here's the thing: We can't help thinking it came up a little short. Maybe it had been too much. Like Tom Waits' William the Pleaser, we sold opium and fireworks in that issue....
2010 Survival Guide: Exit Strategy
Call it a quagmire, if you must, but our recent economic malaise and the fast pace of technological development has left all interested parties -- agencies, CMOs, publishers, regulators, consumers and investors alike - searching for true north....
The Best Intenders
Advertisers love search stats, but maybe there's a better way to get ahead of the curve on consumers' actions. BlueKai thinks they have it nailed. The company is now issuing a quarterly index of consumer intent action across the Web. Dubbed BlueKai Pulse, the free report reflects data...
RAM: More Than You'd Expect Inside
It's likely you never heard about Intel's 90-day trial for Alzheimer's patients and their caregivers. That's because the wireless network is built into patients homes. Using numerous types of motion and weight sensors and radio-frequency identification (RFID) technology, patients' daily activities are monitored and recorded....
RAM: Welcome to the BuyerSphere
In 2000, we were all rushing to proclaim the arrival of the efficient marketplace. Analysts lined up to write paeans to the logical beauty of e-procurement. Billions and trillions of dollars would grease the wheels of ecommerce, flowing from business to business in clean, straight and rational lines....
   
Email Insider Summit
December 6
OMMA Agency of the Year
January 11
MEDIA Agency of the Year
January 12
OMMA Social
January 26
OMMA Performance
January 27
OMMA Metrics Measurement
February 24
OMMA Behavioral
February 25
OMMA Global
March 17
Search Insider Summit
April 14
Email Insider Summit
April 18
Outfront Conference
April 27

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Microsoft and Yahoo Score Search, Ad Deal
Search marketers have mixed feelings about the Microsoft and Yahoo joint search and advertising deal. The two companies reported Friday signing off on the plans....
SEO Is Not A Religion
Marketers might feel as if they preach to the choir when trying to sell search engine marketing (SEM) to C-level executives. That's only because many CEOs and CFOs know very little about marketing and technology, according to Mike Moran, chief strategist at Converseon....
Q+A: Josh Lovison on Mobile Email Troubles
Josh Lovison, Interpublic Emerging Media Lab Mobile and Gaming Practice Lead, argues that email marketers are unknowingly in a dire situation. Why? A major activity for smartphone users involves checking email, and, while current best practices dictate formatting emails to support both text-only and HTML email clients, HTML...
FCC Asks Verizon About Higher Early Termination Fee
Verizon Wireless' recent step to double early-termination fees for high-end handsets has caught the attention of the Federal Communication Commission. The agency Friday sent the nation's largest wireless carrier a letter asking about the rationale behind the move and the types of disclosure Verizon provides customers about...
Judges Can Spam Suit Against Epic
A federal appellate court has upheld an order dismissing an Internet service provider's spam lawsuit against performance marketing company Epic Advertising. The 9th Circuit Court of Appeals ruled on Wednesday that the Internet service provider ASIS couldn't proceed under the federal CAN-SPAM law because it hadn't suffered economic...
Verizon Surges Past AT&T On Facebook
Verizon has hammered AT&T in a relentless ad campaign, triumphed over its chief rival in a recent court challenge, and easily bested the carrier in the latest cell service satisfaction survey from Consumer Reports. Now Verizon is thumping AT&T in another arena: Facebook....
Dating Site Zoosk Hooks Up With $30M
Social dating community Zoosk has raised $30 million in a fourth round of funding led by Bessemer Venture Partners. Existing investors Canaan Partners and ATA Ventures also participated....
BT Co. OwnerIQ Owns $5.8M In Funding
Behavioral targeting media company OwnerIQ has raised $5.8 million in a third round of funding led by Kepha Partners, along with existing investors, including Atlas Venture, Egan-Managed Capital, CommonAngels and Mass Technology Development Corporation....
Keyword Campaigns Must Grow Longer Tails
Most marketers "suck" at building out long-tail keyword campaigns, Avinash Kaushik, analytics evangelist at Google, told Search Insider Summit conference attendees in Park City, Utah, Thursday. The long tail can pull in what he calls "impression virgins," but most marketers don't know how to take advantage of the...
AOL To Capitalize On Yahoo Ending Paid Inclusion Program
Marketers looking for a replacement to Yahoo Paid Inclusions after Dec. 31, 2009, might find it in AOL. The search engine's plan is currently with the legal department, getting the final approval for launch sometime soon. The news comes as Time Warner plans to spin off AOL next...
New Droid Campaign: Confident Or Cop-Out?
Engadget thinks there's something very peculiar about Verizon's latest Droid commercial. "Sure, we get the expected Mad Libs-esque hyperboles like 'it rips through the Web like a circular saw through a ripe banana,' but other nods seem to indicate an...
More Bothers for Bing
Microsoft is apologizing for Bing's half hour of downtime on Thursday, which it's attributing to a system error. During the outage, users were either unable to access the search engine or else received incomplete results to search queries. The outage...
Research: iPhones Potential Security Risk
New research is challenging the popular perception that iPhones are totally safe, especially if users don't "jailbreak" or unlock their phones. Swiss iPhone developer Nicolas Seriot has published research on security shortcomings that could create a mechanism for hackers to...
Thomson Reuters Steps Closer To Paid Content
Highlighting content from the former Thomson Corp professional businesses, Thomson Reuters is releasing a redesigned version of its news site. The new Reuters.com also puts the news agency a step closer to charging to for its content, according to the...
Will Armstrong's AOL Succeed?
Continuing his crusade to put AOL back on the right track, chief exec Tim Armstrong is talking up the soon-to-be-independent company's 100 million monthly unique visitors, and its ability to reach multiple audiences with one ad buy. In other words,...
Samuel Johnson Never Did This
It looks like Google is moseying into another market with the launch of Google Dictionary -- but this time it appears as though potential rivals were more prepared.

Alex Zudin, the owner of Paragon Software...
Hearst: Skiff E-Reader Targets Print Publishers, Advertisers
Due out in 2010, Hearst is touting Skiff as both a device and a software platform for viewing digital content from all kinds of newspapers and magazines, compatible with a broad array of portable devices....
Zucker Weighs In On 'Leno,' Digital Futures
NBCU CEO Jeff Zucker Shared thoughts on the "Jay Leno" 10 p.m. experiment, the pluses of a Comcast alliance and what a digital future could look like....
Cross-Talk: NBC Affiliate Partners With ESPN Radio Outlet
In what could serve as a template for other stations with the opportunity for cross-promotion, an NBC affiliate in Florida is turning to a local radio outlet for its sports coverage....
Online Pay Walls Will Hurt Newspapers
While a few select newspaper publishers may succeed with a strategy of erecting pay walls around their Web content, most of these attempts will fail, according to the new 2010 Media Outlook report from Fitch Ratings....
Belo Editors Answer To Biz Execs
A.H. Belo revealed that senior editors in the sports and entertainment departments at The Dallas Morning News will report to executives from the business side of the newspaper -- undoing the traditional separation between editorial and business operations....
GroupM: U.K. Will Be 'First Out' Of Ad Recession, Predicts Some Growth In 2010
On the eve of a series of new ad spending forecasts scheduled to be released during UBS' "Media Week" conference in New York next week, WPP's GroupM unit this morning issued an update for one of the world's most developed advertising markets - the United Kingdom - indicating...
Bernstein: Travel Channel Needs Less DR Dependency
A major growth opportunity for the Travel Channel comes in reducing its heavy load of direct response (DR) advertising, which accounts for a whopping 42% of all inventory, according to a new Bernstein report....
FCC Questions Comcast-GE Venture
Hours after Comcast and General Electric announced their intention to form a massive joint venture centered on content properties, FCC Commissioner Michael Copps issued a statement that was sharply skeptical of the deal. "It will come as no news to them that they face a steep climb with...
Kagan, MediaBiz Join Forces
Research firms SNL Kagan and Media Business Corp. (known as MediaBiz) said they have entered into a partnership where Kagan clients will be able to receive video subscriber data by market. The data covers subscribers to cable, satellite and telco TV systems....
Hear This: Some Radio Recovery Predicted For Fall 2010
According to the third edition of BIA/Kelsey's quarterly overview of the industry, 2010 will bring a slight recovery in radio ad revenues, but not until the second half of the year....
Hearst To Launch Skiff, Digital Reader Service
Hearst Corp. plans in 2010 to launch a service and online store that will deliver newspapers and magazines on various digital devices with a service called Skiff. It will let publishers distribute content to digital reading devices, while maintaining control...
Various Groups Contest Comcast, NBC Deal
The proposed Comcast-NBC merger faces lots of criticism in Washington. First from the Free Press, the Consumer Federation of America, and unions worried about job losses, but also potential competitors, including smaller and midsized cable operators. It will be the...
GM Ends Historic NBC Union
When General Electric sells its control of NBC Universal to Comcast Corp, it ends a union formed at the dawn of TV. In 1926, NBC was the first big U.S. radio broadcast network. Since then, it proved itself to be...
FTC Examines Violence In Ads
A new Federal Trade Commission report says the self-regulatory system isn't working and it wants advertisers of violent movies, music and video games to do more to restrict advertising and promotion of that content, including on broadcast...
Recovery Won't Help All Media
A stabilized or upside ad market won't help everyone equally, according to a new forecast by Fitch Ratings. In order: national broadcast TV, then cable networks and large-market broadcast TV are likely to participate in any recovery, but...
GM To Give Dealers Hearing, Reconsideration
Several state auto dealer associations and big dealer groups are objecting to GM dismissing more than 1,000 dealerships. The plan is slated to start mid-January, assuming Congress doesn't follow through on pending legislation to block GM's plan to cut the retail roll. ...
One-Third May Be Open To Behavioral Tracking
Nearly a third (32%) of Americans say they would be open to having their Web-surfing and television viewing habits monitored in order to receive ads more relevant to their interests -- as long as the data collected could not identify them as individuals, according to a global study...
Buick Regal Sets Out To Change Mindsets
Regal comes to the U.S. market next spring, positioned against performance-driving sedans like Acura TSX and Volvo S60. The car comes with a turbocharged option and something Buick hasn't seen in years, a six-speed manual gearbox. ...
Dunkin' Has Tamed 'Wild West' Of Social Media
"Bringing disciplines together at the table has really worked for us," says Dunkin's Ben Smith. He says the company is trying to build brand awareness and relevance by helping customers feel more connected to the brand. "We might have had it easier [than other marketers] because there was...
Sara Rue, 31, Is New Jenny Craig Celeb Client
"Jenny Craig has always appealed more to the middle-aged (35-45) housewife crowd, so the company has been trying to capture a younger customer," John LaRosa, a diet industry analyst and president of Marketdata Enterprises in Tampa, Fla., tells Marketing Daily. "That's why they hired Valerie Bertinelli." ...
Ponder This: LG Warns Teens About Texting
James Lipton -- bearded host of Bravo's "Inside the Actor's Studio" -- stars in the videos. In them, he removes his beard and places it on a teen who is considering sending a harmful text message. In one webisode, Lipton narrates as a boy, Carlos, contemplates sending a...
NPD: Salty Snacks, Easy Meals To Lead Growth
In-home foods and meals in general will continue to benefit as the average age of the population rises over the next decade, says NPD's Ann Hanson, adding that the analysis also points to a continued trend toward less main meal skipping. "This means significant opportunities for ... food...
Verizon Wireless Draws Fire For Doubing Early-Termination Fee
Redesigned Kia SUV To Adorn Times Square For New Year's Eve
YouGov BrandIndex: Consumers Believe Macy's Holiday Campaign
Target Gift Card Branding Experiment Wirelessly Controls Mouse
Wal-Mart Signs Deal To Operate Official World Cup Stores
Wal-Mart will feature branded shops inside select stores around the world that will offer exclusive FIFA World Cup licensed products, as part of a deal announced yesterday by the retailer and FIFA's exclusive worldwide master licensee, Global Brands Group. Wal-Mart...
'Rolling Stone' To Launch Restaurant Chain In L.A.
Hoping to extend its brand and leverage its status a preeminent chronicler of pop culture, Rolling Stone magazine will open a chic restaurant and night club in Hollywood next summer, Roger Vincent reports. The magazine is...
Friday, Dec 4, 2009 
Thursday, Dec 3, 2009 
Wednesday, Dec 2, 2009 
Friday, Dec 4, 2009 
Thursday, Dec 3, 2009 
Wednesday, Dec 2, 2009 
Friday, Dec 4, 2009 
Thursday, Dec 3, 2009 
Wednesday, Dec 2, 2009 
Small Business Marketing Spend Plans for 2010 
Value Means Quality to Restaurants in 2010 
Consumers Will Pay For News if Unique, Not Yet Known 
Comcast/NBCU: Broadcast Wanes, Interactive Ad Push Soars 
Sagan: TV Survival Means Hyper-Local Online Video 
Huffington Post Increases Advertising, Revenue Streams 
Unprotected Smart Phones A Major Privacy Threat 
What Should I Tell the FTC? 
In 2010, Develop Your WTF Strategy 
Just An Online Minute... Sideshow Freaks And Lean Pastrami That's What Holidays Are Made Of 
Just An Online Minute... Amanda Lepore Brings Out The Big Guns At Perez Hilton's Blogads Party 
Just An Online Minute... Swiss Picture Bank Launches Permanent Photo Backup System, Serves Cheese 
Taking Time Seems Hard To Take 
Advertiser Self-Checkout Can Boost Sales Of Display Ads 
Woe The Digital Sale: Why No Cherry-Picking? 
Mercedes-Benz Gives Lesson In Auto-Speak 
DOOH! DROID Does Times Square 
When Brilliant Creative Misses The Mark 
EReaders: Birthing a Middle-Child Gadget 
Learning (Again) From Porn 
Phoning In Black Friday 
How Games Are Supporting Personalized Narratives 
TechCrunch Drags Social Gaming Into The Trenches 
Will Spore Spread On Facebook? 
Study: DO Billboards Are Safe, Really 
Mall Media Move On Measurement 
Cars Go To The Movies, Movies Come To Cars 
Reporting By Cabal: The Seattle Times' Experiment with Pro-Am Journalism 
Retweetable Ads: The Dream That Never Dies  
Why Social Media Is About to Make Black Friday Really Dark For Other Media 
Will NBC's 'Sports Czar For Life' Get New Wind From Comcast Deal? 
The Negroponte Switch, And Bait  
Jay Leno's Real 10 p.m. Debut Starts This Month 
Media Insights Q&A With Meredith's Britta Ware 
What's Time-Shifting Got To Do With It: The Media Community's Dilemma 
Media Insights Q&A With Tony Jarvis 
Monday, Nov 30, 2009 
Monday, Nov 2, 2009 
Monday, Sep 21, 2009 
New BT Outreach: From IAB's 'Creepy' Campaign To Logo Trials 
Comcast-NBC Deal Riles Neutrality Advocates  
Bandwidth Meters: First Step Toward Curbing Cord-Cutting?  
Episode 13: Sit Down And Close The Door. The Pierre 8 Await!  
Episode 12, 'The Grown-Ups': Two Shots Rang Out; Make Room for Daddy  
Episode 11: The Gypsy and the Hobo  
Audubon 
Star 
American Photo 
The Waiting Game 
Marketers: Shift Your Paradigms 
Everything I Need to Know About Dating I Learned From Google  
Attributing Behavior 'Wholisitically' 
What Happens When BT Profiles Paint An Unrecognizable Picture? 
Targeting Goes Ultra 
Are You Leveraging Your Metrics For Maximum Benefit? 
The Myths (And Truth) About Domain Reputation 
Black Friday And Cyber Monday: Does Retail-Speak Work In Advertising? 
When Television Was Young 
Zip Codes Grow Broadcast TV Revenue  
Reinventing Video For Today's Buyer-Led World 
Mobile Predictions Optimistic As Ever 
James Lipton For LG And Other Imponderables 
AT&T Knows When To Give Up 
Five Practical Ways to Improve Performance With Email Marketing 
ROI Expectations Too High 
Social Media And Lead Gen, Chapter Two 
How Do You Measure Coverage? Is There Really A 'Map' For That? 
Time To Bury John Wanamaker 
What Do You Need In A Web Analytics Tool? 
Women And Healthcare  
We Have Seen The Future, And It Is Old  
Sell Experiences, Not Products  
Bah Humbug!  
Marketing With Geotagging Is Where It's At  
When Old Tricks Become New Treats  
Segment Is Key Part Of The 'New General Market'  
Coke Opens Happiness Via Educational Promotion  
DOOH Effectively Reaches Latinos On The Go  
Unlocking Today's Family Dynamic  
Stop Thinking For Tween Girls 
Everybody's Doing It: Capitalizing On The Power Of Peers  
I Love Twitter.
You Should, Too
 
Adapt To Reach Your Audience  
Maclaren And The Recall 
Friends Endure, Acquaintances Are Forgotten  
Questions Reveal Much About Favorite Brands  
There's A New Urban Consumer Among Us 
Green: Print  
It Takes A Village  
The Awareness Customer Is A Revolution  
Take Them Out To The Old Ballgame  
When Sports Are In The Spirit, The Message Is Sponsor Responsibly  
Wag The Dog  
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