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THIS JUST IN
Wall Street Downgrades Madison Avenue Stocks, Economy Takes Toll On Holding Companies
by Joe Mandese |
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The economic crisis is taking a toll on some of the world's largest agency holding companies. Analysts at Citigroup downgraded shares of WPP Group, the world's biggest buyer of media, to "sell" from a "hold" position, citing especially weak organic revenue trends during the second of 2009, and weak visibility for the foreseeable future.
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TOP STORY
Survey: Social Networks Not So Hot In The Workplace (And No One Cares)
by Mark Walsh |
Are people social networking at work? More than half (55%) of office workers with Web access have at least one social networking account, but only 43% use it at work, and typically for less than 30 minutes per day, according to a new survey by WorkPlace Media. It might please employers to know workers aren't hanging out on MySpace or Facebook all day, but social media advertisers probably won't be overjoyed.
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| BLOGS/COMMENTARY |
Daily Online Examiner:
Davis Jul 2, 7:00 PM
Judge Dismisses Charges Against Lori Drew
A federal judge in Los Angeles has finally cleared Lori Drew in the emotionally charged MySpace suicide case. Judge George... |
Online Spin:
Morgan Jul 2, 6:45 PM
Yes, On-Air Program Promos Work
Recently, we ran a series of tests to evaluate how well on-air program promotions do at actually driving viewers to... |
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Performance Insider:
Hribar Jul 2, 2:15 PM
Marketing Smarter Is About Making The Right Choices
The new realities of our current economy have impacted many sectors, and the changes make it more important than ever... |
Magazine Rack:
Irwin Jul 2, 2:00 PM
Moving Pictures
When the going gets tough, the tough go to the movies. How better to escape than settling back in a... |
Metrics Insider:
Sterne Jul 2, 1:45 PM
Running the Numbers: Centralized Vs. Decentralized Analytics
Should you open the doors to the Web analytics tool, let everybody do their own analysis and draw their own... |
Email Insider:
McDonald Jul 2, 1:00 PM
Are You Using Email To Help Other Departments Achieve Their Goals?
As marketers, we get so wrapped up in the daily issues of email, such as promotions, deliverability and list growth,... |
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| TODAY'S MEDIA NEWS AND HEADLINES |
Nielsen Delays People Meters In Baltimore, Cites 'Very Difficult' Digital Conversion
Nielsen Thursday officially announced the launch of local people meter service in Portland, OR, and Pittsburgh, replacing its "set meter" service in those markets, but said it was delaying a previously planned launch of the service in Baltimore until July 7th, due to a "very difficult conversion to... |
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Mag Bag: 279 Mags Fold In First Half of '09
While there were a considerable number of new launches, with 187 new titles debuting in the first half of the year, 2009 has seen a larger number fold -- 279. Some of the biggest titles Domino and the once-touted Portfolio.... |
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Batter Up: Spanish Beisbol Adds MLB Affiliates
 The Spanish Beisbol Network is expanding its platform with new affiliate relationships with the Los Angeles Angels of Anaheim, Calif., New York Yankees and Texas Rangers. They allow SBN to offer advertisers more integrated sponsorships packages, while giving Hispanic viewers access to Spanish-language broadcasts of baseball games.... |
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| Retrans, Net Fees Crucial To TV's Bottom Line
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| TODAY'S MARKETING NEWS AND HEADLINES |
Study: JetBlue, Alaska Airlines Satisfy Customers
 Despite the kudos those airlines received, the J.D. Power study finds that overall customer satisfaction with airlines in 2009 has declined for a third consecutive year to a four-year low. The decline is driven by decreased passenger satisfaction with in-flight services, flight crew and costs and fees, compared... |
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Piaggio Buzzes Up Scooters Via Event, Promo
 This weekend, Vespa sponsors Amerivespa, a yearly gathering of Vespa aficionados. The de facto Sturgis of scooters event takes place in Los Gatos, Calif. Piaggio has also launched a program that lets consumers buy a scooter as if they were leasing it. The program is a kind of... |
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Buick Campaign Aims At Younger Crowd
 One of the in-cinema ads has a cop showing up at a lover's lane overlook to examine a LaCrosse parked there. While nobody's in the front seat, his flashlight illuminates the dashboard and its ambient ice-blue lighting. The cop then shines his light into the back seat and... |
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| Growth-Challenged Lawn/Garden Industry Goes Greener
| | Ancestry.com Campaign Touts 'Discovery'
| | Wave That Flag: Travel Down, July 4th Parties On Rise
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RSS FEEDS • PRIVACY/TERMS & CONDITIONS
For the fifth time since May, Google has been sued for trademark infringement on AdWords. Like other recent 
Confirming the need to move more toward real-time search, Microsoft began indexing Twitter streams to serve up on its search engine Bing. Microsoft is hardly the first to serve up Tweets in search results. A host of others have tapped into Twitter through application programming interfaces (APIs) to...
Nude and explicit photographs have become more common on Twitter, and while the site began to gain momentum for marketing and customer service departments looking to promote products and services, or connect with customers, it has taken a bit of a dark turn into the world of spam,...