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  Tue, Nov 24, 2009
  • TOP ONLINE STORY
    Report: Google + AdMob = 24% Mobile Ad Network Share
    by Mark Walsh
    When Google announced its proposed $750 million acquisition of AdMob earlier this month, there was little question that the deal would create a powerhouse in mobile display advertising. But exactly how strong a position the combined companies would have was more difficult to quantify.
  • TOP MEDIA STORY
    Where Will 'Oprah' Syndie Dollars Go Now?
    by Wayne Friedman
    "The Oprah Winfrey Show" is a big deal for syndication -- especially for national advertisers -- pulling in nearly $160 million per year. Where will Oprah advertising dollars go after she leaves the air in September 2011?
  • TOP MARKETING STORY
    Stores Line Up Early For Black Friday Throw-Down
    by Sarah Mahoney
    Wal-Mart Stores, Best Buy, Target, JCPenney and Kohl's are already blaring their best prices online, offering lots of cross-channel options that make it easier for shoppers to choose store, web, or both. (JC Penney, which has vowed this will be its biggest Black Friday sale ever, is even pushing the insomniac envelope, opening stores at 4 a.m.)
1 2 3
THIS JUST IN
Quiznos Settles Franchisee Class Action Suits
by Karlene Lukovitz 
Quiznos founder Rick Schaden, who returned as CEO last February, and Greg MacDonald, who became president in July, have made the improvement of business relationships with franchisees a prime objective. For instance, early this year, corporate implemented a program that helped many franchisees renegotiate their leases to reduce lease payments by 15% to 20%.
Social Media Insider: Berkowitz
Six Questions For 100 Metrics
What can the scores of social media metrics available really tell you about the success of your marketing programs? It's...
Commentary: Feuer
Media X: Cruel To Be Kind
At the 11th hour of this short-lived but proudly caustic column, I can finally say that American marketing doesn't suck...
Metrics Insider: LaPointe
Time To Bury John Wanamaker
I was out at the ANA (Association of National Advertisers) conference in Phoenix a few weeks back. In this, the...
MoBlog: Walsh
Droid Does Ads
There's been no shortage of hype and hot air surrounding the release of the Droid, from the $100 million ad...
Just An Online Minute: Samardak
Just An Online Minute... Did Consumer Reports Predict Consumerist Party Crashing?
The holidays are upon us, and what that means for those of us in marketing, media and advertising is email...
Online Spin: Marchese
Why Facebook Applications Will Soon Be History
Last week, I got a lot of grief for saying that "The Widget is Dead," so this should be interesting:...

INSIDE SEPTEMBER
Fast Forward: The Future Of Media (Redux)
It always feels a bit silly to me to write columns addressing the future of anything, but I can tell you that as I write this one - about the future of media, from a vantage point deep in a global economic recession - the feeling that comes...
The Advantages of Being Completely Lost
Let me start out by saying that I know nothing about media. That's probably not a surprise to people who know me because I am thought of as a "creative" guy. But you might be surprised to learn that I know nothing about creativity. Furthermore, I know nothing...
The Cover Story
How Alex Bogusky morphed into Max Headroom, George Jetson, a baby, an old man, a zombie army, and a manifestation of his own Twitter feed: "What my career has sort of been about has been the democratization of different aspects of the agency world," guest editor Alex Bogusky...
Back to the Future
Many of the designs submitted to us though CrowdSpring were throwbacks to looks or themes from past visions of the future, perhaps following the lead of our tagline for the issue: "It isn't what it used to be." Throughout this section the designers, who span the globe, explain...
Q+A Julie Roehm
What changes are coming? Roehm: With the further development of video on demand, iptv, mobile, and many other emerging media opportunities, we have seen several "bad" user experiences. All too often, the focus is on "if we build it they will come" or "technology for the sake of...
   

INSIDE NOVEMBER
Ed:Blog November 2009
The two big themes of this issue, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of the High Line. The nyc Wine and Food Festival had taken over half the Meatpacking District for the weekend, putting the focus...
Trim Marks
Digital studios will have to make some cuts, but there's still plenty of money in online video to go around: Original online video took a beating this year, but the shine hasn't quite worn off yet. Despite a string of high-profile broadband start-up flops earlier in the year,...
How To Create A Successful Low-Cost Video Network
On YouTube's most-viewed channel list you'll find the how-to video network ExpertVillage in second place for all time with 812 million views. But nowhere in the top ten will you find any of the online digital studios aiming to make the next generation of hits. ...
The Ad Net Wars Move to the Mobile Front
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?...
Need to Know: Random Access mode
The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers...
   
Search Insider Summit
December 2
Email Insider Summit
December 6
OMMA Agency of the Year
January 11
MEDIA Agency of the Year
January 12
OMMA Social
January 26
OMMA Performance
January 27
OMMA Metrics Measurement
February 24
OMMA Behavioral
February 25
OMMA Global
March 15
Search Insider Summit
April 14
Email Insider Summit
April 18
Outfront Conference
April 27

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Adconion Acquires 'Certaiin Assets' From Joost
Online advertising and content syndication network Adconion Media Group said Tuesday that it acquired "certain assets" from beleaguered Web TV startup Joost. Initially known as The Venice Project, Joost was the talk of the town back in 2007 when it was founded by the same entrepreneurs -- Niklas...
FTC Fines Company For Below-The-Fold Fine Print
A Web company that sold "online auction starter kits" and two of its executives have agreed to pay more than $500,000 to settle a complaint filed by the Federal Trade Commission. The company, Commerce Planet, allegedly lured consumers into providing their credit/debit information by promising free seven-day trials...
Google Tips Marketers To Hot Holiday Searches
Google search data in June 2008 suggested that Barack Obama would become the next to sit in the Oval Office. If the Mountain View, Calif. search engine could provide the foresight to predict the next United States president, then perhaps it can give marketers a clue to improve...
WinBuyer Raises Round of Funding in Time For Holidays
WinBuyer, a provider of comparative pricing ecommerce applications, has completed its first round of funding -- worth $6.9 million, and led by Pitango Venture Capital along with Giza Venture Capital. In addition, Dan Clarke has been appointed to the role of CEO....
LinkedIn Opens Up To Outside Developers
Unlike broader social networks such as Facebook and MySpace, LinkedIn hasn't raced to open its doors to third-party developers or partners. That has started to change recently, with its move this month allowing users to incorporate their Twitter accounts into LinkedIn profiles and vice versa....
Retailers Dumping More Into Paid Search
U.S. retailers spent 7% more on paid search campaigns during the first half of this holiday season, compared with the same time last year, but companies are not making the most of campaigns, according to two separate studies released Monday....
Google Acquires Ad-Op Start-Up Teracent
Google has entered into a definitive agreement to acquire display ad optimization start-up Teracent. The deal, which is subject to various closing conditions, is expected to close this quarter. San Mateo, Calif.-based Teracent develops "machine-learning" algorithms that automatically choose from thousands of different creative elements to customize an...
Report: Apple Tops 50% Of U.S. Mobile 'Traffic'
Apple's slice of mobile data traffic has grown to now exceed 50% share in the US, UK and in global figures, according to new monthly mobile data traffic report by AdMob. AdMob just released its first monthly mobile ad trends...
Wal-Mart & Amazon In Race To Retail Bottom
The Times takes a look at the war brewing between Wal-Mart and Amazon. At this very moment, "The two heavyweight retailers are waging an online price war that is spreading through product areas like books, movies, toys and electronics." The...
Google Campaigns Against Odious Obama Pics
Engaged in a little damage control, Google is buying ads to explain why an offensive image of First Lady Michelle Obama has returned to its index, and is ranking highly in searches for her name in Google Image Search. Google...
Twitter Eying Acquisitions, Revenue, IPO
Speaking at a news conference in Tel Aviv, Twitter co-founder Biz Stone says he's interested in additional acquisitions, and even earning a little ad revenue. "We made an acquisition last year that turned out to be an outstandingly good decision,"...
Glossy Consortium To Take On Apple, Amazon
The New York Observer has more details on a long-rumored partnership between the magazine industry's biggest names, which would theoretically give them more leverage against digital platform gatekeepers like Apple and Amazon. Time Inc., Condé Nast and Hearst are all...
Can Rupe Smoke Google Out?
Build a field of dreams, and they'll come. That much is clear. Hitwise, however, wants to know whether they'll come if and when Rupert Murdoch "de-indexes" WSJ.com from Google, and gives Microsoft's Bing exclusive "indexer" rights. ...
CNN Draws 'Cause' Sponsors For Holiday Specials
CNN said it has attracted two new sponsors, Procter & Gamble and Humana, for an annual Thanksgiving night special, while Subaru is returning to back "CNN Heroes: An All-Star Tribute."...
Slow-Pouring, Faster Spending: Heinz Ups Marketing Budget
As it emphasizes expansion overseas and suffers some bumps domestically, ketchup marketer Heinz will invest in marketing heavily between now and the spring. Budges are expected at $400 million+ -- a 15% rise....
Disney Channels Worldwide Names Lightcap President
Disney/ABC Television has found a new chief of Disney Channels Worldwide to replace Rick Ross: Charolina Lightcap, who currently heads Disney's Latin America unit...
Scripps' Global Expansion, Acquires Channel Stake In India
Thriving Scripps Networks Interactive continues its acquisition binge and international expansion, announcing a deal to acquire a majority stake in a channel in India and bringing the Food Network to Europe, Africa and the Mideast...
Local Ratings Controversy: Nielsen Angered By 4As' Claims
Concerning the controversy over changing local TV ratings, the Nielsen Company has responded to the angry letter from the 4As refuting the claim that is has "inserted itself into the buy/sell process." At the same time, Nielsen did offer some possible modification....
Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys
In its ongoing quest to entice advertisers and agencies to buy TV advertising time via its online, auction-based Google TV Ads platform, Google has cut a deal with TiVo giving media buyers access digital set-top data generated by subscribers of the digital video recorder service. The deal is...
Ads Up: GroupM Buys MRI AdMeasure
After a slow start following its launch in June, Mediamark Research & Intelligence's new AdMeasure service is getting more traction with media agencies, buoyed by the news that GroupM has signed up for the ad ratings. The deal will bring MRI AdMeasure data to Maxus, MediaCom, Mediaedge:cia, and...
Nielsen Sample Quality Hits Five-Year High
Nielsen said the number of people asked to join its national sample who are producing usable data reached a five-year high the week ending Nov. 15....
ESPN Deportes Pitches Icon Off-Season
ESPN's Spanish-language network has turned to a Hall of Fame pitcher to give its coverage of off-season baseball added sizzle. Juan Marichal lends his voice to a TV and radio campaign....
Malone: NBC/Comcast Merger Would Juice Broadcast Ops
National TV advertising from the proposed Comcast/ NBC Universal deal could give a big kick in the pants to the NBC broadcast operation, making it "the most powerful network," predicts industry icon John Malone. What stands in the way? NBC affiliates....
American Music Awards Draw Largest Ratings in Years
ABC's telecast of the American Music Awards enjoyed a dash of MTV-style morning-after buzz by generating several talked-about moments, including Adam Lambert's racy dance routine and J. Lo falling on her tush. The...
Corona, Sibling Brands Switch Media to Horizon
Crown Imports has chosen independent Horizon Media's Los Angeles office for planning and buying chores across its portfolio. The assignment includes Corona Extra, Corona Light, Model Especial, Negra Modelo, Pacifico, St. Pauli Girl and Tsingtao. The...
CNN Counts on Digital, International Biz
CNN's executives say that the low ratings for "Anderson Cooper 360" and Campbell Brown are not as important as industry observers might think. Advertising on prime-time shows accounts for only 10% of the company's total revenue, they say. ...
Even With Microsoft Pact, Murdoch Needs Allies
Rupert Murdoch is currently in talks with Microsoft about a pact in which News Corp. would de-index its news sites' content from Google, and make them visible to much smaller search competitor Bing, owned...
Ex-Editor Details Workings of 'Wash Times,' Unification Church
Washington Times editorial page editor Richard Miniter is filing a lawsuit against the Times. An affidavit in his suit provides a detailed picture of the inner workings of the troubled newspaper. In recent weeks, three executives...
ABC TV Stations Redo Sites, Highlight News
The ABC-owned TV station group is relaunching its 10 station Web sites in an effort to make content easier for users to find. The former iteration, unveiled two years ago, featured a prominent video box in the middle of the...
Edmunds Predicts A Lackluster November For Sale
The firm says the combined monthly U.S. market share for domestics Chrysler, Ford and General Motors will be around 46.4% this month, down from 48.6% last year and but up from 45.1% last month. Edmunds also says 2010-model inventory is sitting on lots because of big deals on...
Marriott Revamps Web, Offers Contest
To encourage customers to check out the new design, Marriott is giving consumers chances to win travel and gift card prizes in an online sweepstakes running through Dec. 8. Marriott.com is the company's largest point of consumer interaction, with more than 12 million visits each month. More than...
Hardee's 'Grandpa' Spot Intros Mushroom Thickburger
The spot -- which begins its television run next week but is already on YouTube -- shows a grandfather scoffing at his beloved, traditional patty melt being "fancied up" with Portobello mushrooms and Black Angus beef, but clearly unwilling to give it up to the "young, hungry guy"...
Stores Man Their Battle Stations For Black Friday
"With retailers fully aware that shoppers are looking for incredible deals, Americans can expect huge sales on popular items like toys, electronics and apparel," the NRF says in its forecast. America's favorite deal-finding methods this year are coupons (which will be used by 40.6% of respondents), newspaper circulars...
Jeep To Take Over N.Y.'s Times Square Billboards
Jeep is focusing on its target consumers in the second phase of its new "I Live. I Ride. I am. Jeep" campaign launching on Thanksgiving Day. The company will take over the billboards on both the NASDAQ and Reuters buildings at 43rd Street and Broadway. ...
Westinghouse Ads Highlight Its Technological Edge
"We're going into the selling season and we wanted to reframe the Westinghouse brand," Rey Roque, vice president of marketing at Westinghouse Digital Electronics, tells Marketing Daily. "The Westinghouse brand has always represented the best technology for the best value. We feel the new TV campaign is going...
HomeAway Inks Agreement With Warner Bros.
The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recapture the spirit of the 1980s comedy classic, "National Lampoon's Vacation." Created by agency of record Publicis in the West, the 30-second spot breaks on CBS' Super Bowl XLIV on Feb. 7. It will also include print...
Campbell's Q1 Marketing Down, Net Earnings Up
Total marketing and selling expenses decreased by 7.5%, to $284 million compared with $307 million in the prior year, which included significant advertising costs associated with major soup initiatives. Lower advertising costs also reflected a reduction in media rates and a shift to trade promotion, according to Campbell....
Clorox Backs Disney Site For Moms And Kids
The new educational Web site under the Disney banner is a bit like Martha Stewart for moms and kids. "The Possibility Shop" includes original video content produced by The Jim Henson Company and featuring actress and writer Courtney Watkins as proprietor of an arts and crafts shop....
The New Pragmatic Consumer: Green = Practical
"Consumer commitment to green living is very stable," Tim Kenyon, senior analyst for GfK's consumer trends division, tells Marketing Daily. "But if products are too expensive, they will find other ways to express that commitment. They may buy fewer green products, but they'll do things like cut their...
Diamond Foods Is (Emerald) Nuts About Super Bowl XLIV
Borders Appoints Bill Dandy SVP Marketing
Report: 7-Eleven To Add 550 Stores During Next Three Years
Price War Brews Between Amazon And Wal-Mart
Picking Apart A Marketing Pro's Resume
The Journal introduces a feature this morning called Résumé Doctor with a critique of a two-page document that a marketing professional, 39-year-old Dawn Jordan, has been shopping. Jordan's job as operations vp at Bank of America was eliminated in October...
50 Cent Settles Suit With Taco Bell
Curtis James Jackson III -- 50 Cent to you and me -- yesterday settled the $4 million lawsuit he'd filed against Yum Brands' Taco Bell for using his name without his permission, Holly Sanders Ware reports. ...
Tuesday, Nov 24, 2009 
Monday, Nov 23, 2009 
Friday, Nov 20, 2009 
Tuesday, Nov 24, 2009 
Monday, Nov 23, 2009 
Friday, Nov 20, 2009 
Tuesday, Nov 24, 2009 
Monday, Nov 23, 2009 
Friday, Nov 20, 2009 
Moms, Dads, Kids and Teachers Safest on Gift List; But Mood is Upbeat 
Measurement: Newspaper Readers or Circulation? 
Economy Concern Declines, Optimism Rises 
Huffington Post Increases Advertising, Revenue Streams 
Publicis Chief: No Free Digital Media  
Cable As Catalyst For Future Profits 
Why Facebook Applications Will Soon Be History 
Are You Boring Your Clients? 
The Loss Of Apprenticeships Is A Tragedy  
Just An Online Minute... Did Consumer Reports Predict Consumerist Party Crashing? 
Just An Online Minute... The Goofy Nerd Herd Gets Notional 
Just An Online Minute... Palin, Puppies, Pearls, And Public Service At The Waldorf Astoria 
Advertiser Self-Checkout Can Boost Sales Of Display Ads 
Woe The Digital Sale: Why No Cherry-Picking? 
The Day The News Died 
DOOH! DROID Does Times Square 
When Brilliant Creative Misses The Mark 
Reaching An Audience By Speaking Its Language 
Lost In The Android Bazaar 
Mobile Video Advertising: The Awkward Teen Years 
Getting You Where You Live 
TechCrunch Drags Social Gaming Into The Trenches 
Will Spore Spread On Facebook? 
Video Game Consoles Amp Up The Video 
Study: DO Billboards Are Safe, Really 
Mall Media Move On Measurement 
Cars Go To The Movies, Movies Come To Cars 
Six Questions For 100 Metrics  
Why the Fortune 100 Is The Land Of The Tepid Tweeters 
100 Ways To Measure Social Media 
After Oprah's Defection, Syndication Needs Its Own Dual Revenue Stream 
What Will Cabler's Ownership OF NBC Mean For Local Affiliates? 
How To Revive NBC? Comcast Actually Knows The Way 
Media Insights Q&A with Jim Spaeth 
Whose EBIF Is It Anyway: The Chrysalis & The Butterfly 
Media Planners Take On Challenges Of Digital TV 
Monday, Nov 2, 2009 
Monday, Sep 21, 2009 
Monday, Jul 20, 2009 
Princeton Prof Reports Bogus Infringement Notices 
Feds Drop Appeal In MySpace Suicide Case  
BlueBeat's Technobabble Fails To Impress 
Episode 13: Sit Down And Close The Door. The Pierre 8 Await!  
Episode 12, 'The Grown-Ups': Two Shots Rang Out; Make Room for Daddy  
Episode 11: The Gypsy and the Hobo  
American Photo 
Get Married 
New York 
The Absolute Essence Of Your Marketing Message 
Marketer Trend Watch: From Short-Term Focus To Attribution Struggles 
What's Going To Work? TEAMWORK 
Slipping Into The Peer-to-Peer Channel: Where Trends Begin 
Think Of BT As A Spiritual Cleansing 
The Stuff You Don't Even Know You Want To Buy Yet  
Email Marketing Powers Cyber Monday 
Next-Generation Email Marketers 
Five Lessons Email Marketers Can Learn From @Sh*tMyDadSays 
Interactive TV Easy Like Email 
Rethinking Interactive TV Measurement 
Closing Out 2009: Trends In Video 
Droid Does Ads 
Rise Of The No-Contract Smartphone? 
Twitter Restates The Question 
ROI Expectations Too High 
Social Media And Lead Gen, Chapter Two 
Why Email Marketing Is Most Popular Form Of Online Lead Generation 
Time To Bury John Wanamaker 
What Do You Need In A Web Analytics Tool? 
The 'Big Challenge' According To Eric Schmidt -- And Other Predictions 
We Have Seen The Future, And It Is Old  
Sell Experiences, Not Products  
H1N1 Vaccine: A Generation Gap?  
When Old Tricks Become New Treats  
Ad Infinitum  
Secrets Do Make Friends  
DOOH Effectively Reaches Latinos On The Go  
Meet Tony, The Intern 
Build A Word-Of-Mouth Campaign 
Unlocking Today's Family Dynamic  
Stop Thinking For Tween Girls 
Everybody's Doing It: Capitalizing On The Power Of Peers  
Maclaren And The Recall 
5 Mom-Centric Web Design Trends  
Capturing Mom's Holiday Shopping Dollars  
Questions Reveal Much About Favorite Brands  
There's A New Urban Consumer Among Us 
Think Global. Act Local. Go Social.  
The Awareness Customer Is A Revolution  
Water Weight  
CSR As Branded Content  
When Sports Are In The Spirit, The Message Is Sponsor Responsibly  
Wag The Dog  
Pursuit Of 'Value' Is Grounded In Shifting Values  
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