Data on millions of PayPal users should boost its new ad business run by Mark Grether, who former ...
Today's Top News
MADShareholders Approve Single Publicis Board, Sadoun Adds Chairman Duties
The approval came earlier today at the company's annual meeting in Paris. Maurice Levy proposed the change to ensure the company's continued momentum and growth in the future. ...
The 150-year-old home and small business security brand cited the agency's Blu data insights and targeting platform ...
"The year has started at a faster pace than previously anticipated, and we predict spend to maintain moment ...
Under the revised arrangement, all the holding company's major units - Havas Media Network, Havas Creative Network a ...
Even With CEO Kevin Plank back on board, sales fell another 10%. And better products are 18 mont ...
Pinterest has expanded its Creator Inclusion Fund -- now simply called the "Inclusion Fund" -- beyond creators fr ...
Amazon must face charges that it used "manipulative, coercive, or deceptive user-interface designs" to dupe customers into enrolli ...
April's ad spending rose 9.1% over the same month in 2023, according to just refreshed monthly data ...
Google Blames 'Data Voids' For Nonsensical Search Results
"Data voids" or "information gap" are the terms that Google head of search Liz Reid used to descri ...
People Are Using Generative AI, But Not To Access News
ChatGPT is the most widely known AI tool, Reuters Institute Reports ...
Ikea Shifts U.S. Media Agency Assignment To Carat
Ikea spent $105 million in measured media in the U.S. last year, according to COMvergence. The incumbent w ...
Honda Partners With Online Platform Steezy For Video Series
The event featured live dance workshops that highlighted the Honda Prologue SUV, Civic Type R and Honda S2 ...
Grindr Celebrates Pride, 15th Anniversary With National Bus Tour
The campaign is part of the queer dating app's new mission to become "the global Gayborhood in yo ...
Smashburger Appoints Thomas Prather As CMO
Prather joins Smashburger with over 20 years of experience in the food and beverage industries, primarily at Starb ...
'Parents' Launches 'Familia by Parents,' A Community for Latine Families
New offering is an evolution from "Parents Latina." ...
Monos Tries On Out-Of-Home
The luggage manufacturer is expanding its retail presence and shifting its marketing tactics. ...
Rethinking Ads On The Open Web
Quantcast has rebuilt its ad platform based on AI and machine learning to give small and mid-sized advertise ...
Facebook Users Go For Celebrity Gossip, Want Less Political Content In Feed: Report
Meta's latest "Widely Viewed Content Report" for Facebook shows a shift in which domains, articles, posts and vide ...
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I had the great honor to speak at the IAB Ukraine's first Connect conference in Kyiv -- also one of its few in-person events since Russia invaded the country. ...
Part two shows the ravages of time. Durst appears as a terrifyingly shrunken figure in a wheelchair. His bony skull looks cadaverous. ...
If you were going to reimagine Maslow's "hierarchy of needs" for an emerging consumer segment, who would you look at and what would you find? Here's what Mindshare learned about the new "phygital" needs of G ...
