Monday, February 19, 2007
- Mediaedge:cia
Mediaedge:cia was awarded Energizer's North American media planning and buying account, estimated at $115 million. - Initiative North America
Initiative North America has been awarded media planning duties for Bayer HealthCare's Consumer Care Division. Initiative previously handled media buying for Bayer, and will now add planning duties on the $200 million account. - Vizeum
Vizeum was awarded the Fox's international media account, worth an estimated $350 million. - In Review
Mediaedge:cia and incumbent Carat are the two finalists competing for Philips' $600 million global media account. - Digitas
Miller Brewing Company named Digitas as its digital agency of record, following a review. - Draftfcb Singapore
Royal Caribbean Cruises named Draftfcb Singapore as its creative and media planning agency for the Asia-Pacific region. The agency will be tasked with creating and planning all media and advertising activities for Royal Caribbean International. The first assignment is the launch of "Rhapsody of the Seas," the company's maiden voyage into Asia. - Margeotes Fertitta Powell
Margeotes Fertitta Powell was named advertising agency of record for Mike's Hard Lemonade in the United States, following a review that included three other agencies. The account is estimated at $14 million. - Blattner Brunner
Atlanta Bread Company named Blattner Brunner Atlanta as its advertising agency of record. The incumbent, Scharbo Atlanta, did not compete in the review. Spending was not released. - Richards/Carlberg
Richards/Carlberg was named agency of record for RiceTec, a technology-based rice company whose product line includes Kasmati, Risotto, Sushi, Chef's Originals and Royal Blends as well as pasta products marketed as RiceSelect Couscous, Orzo and Shells. The agency will handle creative development, print and online advertising as well as public relations. - In Review
Weight Watchers has placed its $70 million advertising account in review. Young & Rubicam New York presently handles the account. - Sawtooth Group
Pabst Blue Ribbon named The Sawtooth Group as its agency of record. The agency will develop the brand's integrated creative advertising campaigns, with an initial campaign slated to launch in late spring.
