Mon, Dec 17, 2007
  • GlaxoSmithKline MediaCom

    GlaxoSmithKline is consolidating its whopping $1 billion North American media account with MediaCom. The agency practically doubles the amount of billings it currently handles for the company. MPG previously handled the work.

  • Lunesta In Review

    Sepracor placed creatives duties for its Lunesta brand in review. The $330 million advertising account is handled by McCann Erickson, who will defend.

  • HeinekenWieden + Kennedy

    Heineken USA removed Berlin Cameron United as its agency for its Heineken and Heineken Premium Light brands and tapped Wieden + Kennedy to handle duties on the combined $100 million accounts.

  • IntelIn Review

    Intel placed its media buying account, estimated at $98 million, in review. Universal McCann currently handles the account and will defend.

  • American Legacy Foundation Arnold

    The American Legacy Foundation consolidated creative duties on its "Truth" campaign at Arnold. Crispin Porter + Bogusky previously shared duties with Arnold.

  • Hyundai In Review

    Initiative, Havas Media and incumbent Carat are the three remaining agencies competing for U.S. media chores on Hyundai/Kia's $800 million account.

  • Royal CaribbeanJWT and MindShare

    JWT and MindShare were awarded global marketing chores on Royal Caribbean's $90 million account. Arnold and MPG previously handled the work.

  • Ruth's Chris Steak House In Review

    Ruth's Chris Steak House placed its $7 million advertising account in review. Peter A. Mayer Advertising currently handles the account and will defend.

  • LG ElectronicsVarious agencies

    LG Electronics tapped MindShare to handle its media duties, Young & Rubicam for creative work and Publicis Modem for digital duties.

  • New York - New York Hotel & Casinodavidandgoliath

    New York - New York Hotel & Casino, owned by MGM Mirage, named davidandgoliath as its agency of record.

  • IHOPVitroRobertson

    IHOP is expected to award VitroRobertson creative chores on its $80 million account.

  • K-Swiss Toth Brand Imaging

    K-Swiss, an athletic and lifestyle apparel and footwear company, named Toth Brand Imaging as its advertising agency of record for performance and lifestyle footwear and apparel. Billings for the account were not disclosed, but are estimated at $15 million. Media planning and buying will be handled by PGR Media in Boston. Gale Group in New York City previously handled the account and will continue to handle public relations duties. New work is slated to launch in March.

  • Office ResourcesFUSE/ideas

    FUSE/ideas has been chosen for a re-branding assignment from Office Resources, a distributor of Knoll office furniture in New England. The account, previously unassigned, was awarded after a review of local agencies. Billings were not released.

  • Synchrony HealthEmpower MediaMarketing

    Empower MediaMarketing, Cincinnati was assigned media planning and buying duties by Synchrony Health, a LAP-BAND surgery and weight loss center. Billings were not disclosed.



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