Monday, November 2, 2009
- Euro RSCG Chicago
Learning Curve Brands tapped Euro RSCG Chicago as agency of record for its mom, infant and toddler business, following a review. - In Review
MasterCard placed its global business-to-business account in review. - Kirshenbaum Bond Senecal + Partners
Kirshenbaum Bond Senecal + Partners was named lead agency for Vanguard Group. Y&R Brands and MediaCom previously handled the work. The account is estimated at $30 million. - In Review
Baskin-Robbins is looking for a new agency now that Cliff Freeman & Partners is closing its doors. - Doremus
Quintiles, a biopharmaceutical services company, named Doremus as its global agency of record. A new campaign is scheduled to launch in early 2010. - Energy BBDO
Beam Global Spirits & Wine has parted ways with its agency, Energy BBDO. - Ogilvy & Mather
Ogilvy & Mather was awarded global advertising work on the $200 million UPS account. - Darling Agency
Darling Agency was selected by Best Cheese Corp. as its first-ever agency of record, responsible for twenty Dutch cheese brands including Parrano and FarmGouda, as well as the newly licensed Coach Farm. A budget of $1 million will go to online advertising, social media and radio. First work, targeting foodies, breaks in November. - McCann Erickson and MRM
Exchange-traded fund Ishares tapped McCann Erickson and MRM for advertising and relationship marketing work. The agencies will develop a fully integrated campaign to drive awareness, understanding and use of iShares ETFs among financial advisors and institutional investors. McCann Erickson will create advertising elements including television, print, radio and interactive work, and MRM Worldwide will create relationship marketing strategies and tactics by using email, direct mail, digital strategy and data analytics. The account was awarded following a review, managed by Pile and Company. Mediaedge:cia handles the media account.
