Monday, October 18, 2010
- In review
CKE Restaurants placed creative work on its Carl's Jr. and Hardee's brands in review. Incumbent Mendelsohn Zien will defend. - WPP Group
Mazda North American Operations announced that WPP Group has officially taken over as its full-service marketing-communications partner. The new entity, "Team Mazda," is comprised of various WPP marketing agencies and will be responsible for providing strategic marketing and communications support for MNAO's U.S., Canadian and Mexican operations. Team Mazda will be headquartered in Irvine, Calif. - Hill Holliday
Major League Baseball selected Hill Holliday as its agency of record. The partnership begins with the upcoming 2011 season. McCann Erickson previously handled the work. - MediaVest
Yahoo tapped MediaVest to handle its U.S. online and offline media chores, previously handled by Neo@Ogilvy and Mindshare, respectively. - Euro RSCG London
Euro RSCG London was awarded the global Chivas digital work, following a review. The agency already handles global above-the-line advertising for Chivas, running the account out of Euro RSCG London. The agency picked up the global advertising chores in May 2008. - Colle+McVoy
Colle+McVoy has been named agency of record for the Mammoth Mountain Ski Area. The agency will lead strategic and creative development of digitally driven, integrated marketing programs targeted to adventure enthusiasts. - In review
Century 21 Department Store has placed its creative and media account in review. AAR Partners is managing the review process. Agencies with retail or high-end fashion experience located in New York City are being invited to participate. - Publicis Groupe
Luxottica Group tapped Publicis Groupe to handle global marketing and advertising duties. - Barkley
Barkley is losing most of its work for Sonic, but will retain field marketing, cause initiatives and public relations duties. Sonic's creative and media account remain in review. Barkley is not defending. - Mother New York
Reading Is Fundamental tapped Mother New York to handle its advertising duties. - Barker/DZP
Boylan Bottling Co., a privately held soda brand, has named Barker/DZP as agency of record to handle branding, marketing and digital support services.
