Accounts on the Move
Monday, January 26, 2015
  • RB
    McCann Worldgroup
    RB, formerly called Reckitt Benckiser, consolidated its global Vitamins, Minerals and Supplements (VMS) business, including MegaRed and Airborne, with McCann Worldgroup.  The brands were previously handled by KWG in the U.S. and Havas WW in the rest of the world. In 2014, RB appointed three new agencies, McCann Worldgroup, Droga5 and W+K, to form a roster of creative agencies in addition to their long standing creative partner, Havas Worldwide. McCann currently supports the RB brands, Mucinex and Delsym, globally. RB's VMS division spent $17.5 million on measured media in 2013 and $6.9 million from January to September of 2014, according to Kantar Media.
  • CFA
    Lowe and Partners
    Lowe and Partners was named global communications agency for CFA Institute, following a review. CFA Institute is a global association of investment professionals with more than 125,000 members in 145 countries. Lowe Profero will lead global communications planning, as well as digital strategy and digital creative. Lowe Campbell Ewald will handle brand planning, content strategy, creative and CRM. The Lowe and Partners global team in the U.S. will be supported by Lowe teams from China, India, and the UK, who will assist with global integration and execution. Scope of work includes integrated communications and CRM. First work launches early 2015. "Our team was extremely impressed with Lowe and Partners’ understanding of our mission, our global goals, and our brand, as we continue to lead the investment profession at such a critical moment for the future of the financial system," said Joe Clift, Chief Marketing and Communications Officer of CFA Institute. CFA spent $1.3 million on measured media in 2013, and $197,000 between January and September of 2014, according to Kantar Media.
  • On The Border
    Sq1
    Following a review, Sq1 was named digital agency of record Mexican grill and cantina, On The Border. The agency will be responsible for leading On The Border's digital plans to grow the business both domestically and internationally. "We are very proud to be part of the On The Border team, responsible for driving up guest counts with our Sq1 optimization methodology," said Ernie Capobianco, CEO of Sq1. "Over the years, On The Border has shown tremendous growth and we are very excited to work with such a strong brand to digitally enhance their business strategy and drive results." Sq1 has previously led digital campaigns for Papa Murphy's, Wonderful Pistachios and The Portland Trail Blazers. On The Border spent $6 million on measured media in 2013 and $2.6 million between January and September of 2014, according to Kantar Media.
  • BiFi and Peperami
    BSUR
    Following a five agency review, Amsterdam-based BSUR was named lead strategic and creative agency for European meat snack brands, BiFi and Peperami. Jack Link's acquired the brands in April, 2014. Previously owned and managed by Unilever, the brands were supporting mainly in the German and UK/Ireland markets, respectively. BSUR is charged with aligning the brands and supporting Jack Link's in Europe, the Middle East and Africa. Jack Link's recently established its central European headquarters in Amsterdam.
  • Park City Chamber of Commerce/Convention & Visitors Bureau
    RIESTER

    RIESTER was tapped by the Park City Chamber of Commerce/Convention & Visitors Bureau to create work to increase tourism to Park City. Over the past several months, the Park City Chamber/Bureau reviewed proposals from eight companies. Four finalist firms were given an assignment based on Park City's actual tourism marketing needs. RIESTER came out on top. "Having a local agency with employees who work and play in Summit County is a huge benefit," said Cathy Miller, vice president of sales and marketing for the Park City Chamber/Bureau. "RIESTER's strategic thinking, on-target creative and media buying strength along with their proven track record led to a unanimous decision by our Marketing Council." Park City Chamber of Commerce/Convention & Visitors Bureau spent $3.5 million on measured media in 2013 and $3.8 million between January and September of 2014, according to Kantar Media.