Monday, August 31, 2015
- Fineman PR
Fineman PR added HealthRIGHT 360 and Renteria Wines to its client roster. HealthRIGHT 360, headquartered in San Francisco, tapped the agency to expand the community health care provider's profile in California and increase its recognition nationally. HealthRIGHT 360 is presently constructing a five-story modern medical center in San Francisco that will provide a one-stop facility for comprehensive, integrated health care -- available to all. Fineman PR will work to position the company as a leader in the health sector as well as expand public awareness of its services and approach through multicultural and general market media outlets. Renteria Wines tapped Fineman PR to launch its new ultra-premium wines. At the time of its founding in 1987, Renteria was the first immigrant-owned vineyard management company in Napa and has gone on to work with famed vintners and growers throughout the Napa and Sonoma area. Fineman PR will help refine the family's brand message and bring its wines to a larger audience. - Best Buy
Following its move away from a traditional agency of record model, Best Buy tasked Grey New York with its holiday campaign and home theater campaign. The holiday campaign will run from October through December and the home theater will run through January as a prelude to the Super Bowl. The assignment was awarded following a review that included 19 agencies, with four making it to the final round. CP+B was the incumbent agency and is working on a final assignment for Best Buy, the company's back-to-school campaign. Grey New York will handle creative development, design, social strategy and content, digital and CRM duties. The agency will create TV and digital video to support the brand message and vendor partnership messages for Samsung, LG and Apple. Best Buy spent $31o million on measured media in 2014, per Kantar Media. - Anderson DDB
Anderson DDB Health & Lifestyle (Anderson DDB) was named agency of record for Rexall and Rexall PharmaPlus, a Canadian retail pharmacy chain, following a review. Starting Sept. 1, the agency will perfoem all strategy, creative and media planning duties. "Health care is at the core of our business and Anderson DDB's strengths in both retail and consumer communications proved to be the best match for our needs," said Mary Kelly, executive vice president and CMO, Katz Group Canada Ltd. / Rexall Pharma Plus. "Anderson DDB provided a fresh perspective and we were impressed with their health and CPG experience, as well as their media planning and buying resources." Added Kevin Brady, president & CEO, Anderson DDB Health & Lifestyle: "We're excited to partner with Rexall as they continue to grow and build their presence in the Canadian market." Rexall spent $42.6 million on measured media in 2014 and $9 million in the first quarter of 2015, according to Kantar Media. - Mullen Lowe LA and Mediahub
In an effort to reach "new audiences in new places," The California Avocado Commission (CAC) tapped Mullen Lowe LA and Mediahub as its new creative and media agencies. "Mullen Lowe pushed us with bold, creative thinking and socially fueled ideas to create an emotional connection between consumers and California avocados," said Tom Bellamore, president of CAC. "They earned the business by demonstrating the value of placing dynamic content into the marketplace to get people thinking and talking about the unique qualities of California avocados." The California Avocado Commission spent $4.3 million on measured media in 2014, according to Kantar Media. Additional Mullen Lowe LA clients include Acura, Patron and Einstok. - Upshot
Chicago-based Marketing Agency, Upshot, was awarded work by Donuts Inc, a company that provides descriptive "not com" domain names. The agency's first work is to promote an effort between Donuts Inc and the Petfinder Foundation, using the domain MyRescue.dog. The promotion seeks to raise $100,000 to benefit shelters by encouraging rescue owners to post pictures and stories about their beloved pets. Each picture posted triggers a $10 donation to the Petfinder Foundation and each vote for your favorite pup receives a $1 donation. "Upshot shares that game changing mentality that we have," said Jeff Davidoff, chief marketing officer at Donuts Inc. "And their combination of promotional savvy and deep digital experience really makes them the perfect fit for us."
