Monday, November 2, 2015
- Mistress
IMAX named Mistress as its global creative agency, following a review. The agency will create a 2016 global brand campaign for the theater chain, with more than 1,000 cinemas in 65 countries. Cooke Wax Partnership previously handled work for IMAX." At IMAX our mission is to change the way people around the world experience movies," said Eileen Campbell, chief marketing officer at IMAX. "Mistress understands our love for cinema and the global nature of our business and we believe they possess the strategic and creative vision to help us further define our voice and take the IMAX brand to another level." Added Damien Eley, partner and co-executive creative director at Mistress: "IMAX is a truly global brand that has such a rich heritage in pioneering the technology of making films the way filmmakers intended and we can't wait to tell the world about that in a really fresh, Mistress way." IMAX spent $508,000 on measured media in 2014 and $211,000 the first six months of 2015, according to Kantar Media. Additional Mistress clients include Netflix, NOS Energy Drink, Brown-Forman, Cedars-Sinai and the World Surf League. - Struck
Struck was awarded a five-year contract with the Utah Office of Tourism. The agency has handled the account since 2005. The five-year contract is new for the state office and will allow both Struck and media buying partner Love Communications to build on the success of past campaigns for the Office of Tourism, including the summer "Mighty 5" and winter "Find Your Greatest" initiatives. During the pitch process, an initial list of seven agencies was narrowed down to three, and then a winner was chosen. "Utah's tourism advertising firm has the privilege of promoting one of the most beautiful places on earth," said Vicki Varela, Managing director for the Utah Office of Tourism. "We took this RFP process very seriously, and so did the firms that applied. Our renewed partnership with Struck enables us to take all of our work to the next level, building on Utah's $7.8 billion tourism economy." The Utah Office of Tourism spent $8 million on measured media spent in 2014 and $7.2 million the first half of 2015, according to Kantar Media. - The Woo Agency
Bosch home appliances U.S. tapped The Woo Agency as its creative agency of record, following a review. The Culver City, Calif.-based agency bested five other agencies for the win. The Truth Agency previously handled the account. First work will launch Q1 2016. "The Woo is uniquely positioned to help Bosch solidify its leadership position as the European design brand for the premium kitchen market," said Dan Kenny, director of brand marketing for Bosch Home Appliances U.S. "Their knowledge of the industry combined with their creativity and understanding of the Bosch brand was apparent throughout the review process and we look forward to our new partnership." Bosch Home Appliances spent $61.7 million on measured media in 2013 and $87.2 million in 2014, according to Kantar Media. Additional Woo clients include Lenovo, Office Depot, LA Fitness, Intel, Niagara Bottling and Israeli Tourism. - Cibo
Cibo was named brand experience agency of record for Motor Image Group of Singapore, the exclusive Subaru distributor in southeast Asia. The agency will develop a new brand strategy and creative platform related to the brand's "Confidence in Motion" promise. Motor Image Subaru markets include Taiwan, Hong Kong, Philippines, Cambodia, Vietnam, Malaysia, Thailand, Indonesia and Singapore. Cibo will be working with Motor Image's media agency, Maxus Singapore, on new TV, print, OOH, digital, social media work, slated to launch in March, 2016. "We were attracted to Cibo with their strong brand client list including Tesla and their experienced senior team's hands on approach and ideas for our business," said Glenn Tan, CEO of Motor Image Group. "Brand moments are critical to the automobile awareness and buying process and Cibo stood out as an agency that understood our problems and opportunities and had the ability to create everything from television to engaging web and retail experiences." - Wall Street Communications
VOGO, a mobile video technology company that offers a live-media experience for in-venue spectators, tapped Wall Street Communications as content marketing agency of record to support the company's global business operations. VOGO's flagship application for mobile devices, VOGO SPORT, enables enhanced in-venue viewing of live stadium sports and other arena events. Spectators can use their smartphones or tablets to watch the action live and in real-time from several different camera views. "As a previous client of Wall Street Communications for many years, I have the utmost confidence in their ability to get the job done," said Christophe Carniel, CEO and co-founder of VOGO. "Sports teams and venues are looking for ever more exciting and compelling ways to engage fans, and they're turning to nontraditional means of video delivery to do it. The Wall Street team understands the complexities of multiscreen video in today's rapidly evolving media industry. I know we'll be in good hands as we develop a strategy for expanding our presence and driving new business globally."
