Monday, March 21, 2016
- MMGY Global
The Los Cabos Tourism Board tapped MMGY Global as its U.S. public relations agency of record, following an RFP review in January. MMGY is tasked with positioning Los Cabos as the ideal tourism and meetings destination in Mexico, following the region's growth and comeback from Hurricane Odile in 2014. "Los Cabos is ready for business and eagerly awaits U.S. travelers," said Luis Palacios, CCO and Ruben Reachi, CEO of the Los Cabos Tourism Board. "With 15,000 hotel rooms and 3,000 more in the pipeline; increased airlift from the U.S. and Canada; a buzzing culinary scene; and various experiences to be had from land, air and sea, our destination is booming once again, and we are excited to have MMGY Global onboard as a partner to help tell our special story." - Cramer-Krasselt
Without a review, Cramer-Krasselt Chicago was named agency of record for BIC Soleil, the brand's line of razors for women. Source in Connecticut previously handled the account. New work debuts in the spring and include digital advertising, media planning and buying and social media elements. Cramer-Krasselt already handled the BIC Flex5 men's razor account. The agency won the Flex5 business in 2014 and launched the product in early 2015. "We want Soleil to connect with Millennial women like the Flex 5 did with Millennial men," said Mary-Ellen Lacasse, director, shaver marketing at BIC. "C-K's work on the Flex5 last year showed us that they are successfully able to integrate creative and media planning in this new digital world. They can connect a great idea to executions that meet our business goals. We look forward to expanding our partnership with them!" BIC Soleil spent $7.4 million on measured media in 2014 and $3.8 million the first nine months of 2015, according to Kantar Media. - Solve
Following a review, Solve was named agency of record for Radisson, marking the agency's first foray into the hospitality category. Solve will handle global brand positioning and identity, media buying and messaging across traditional, digital, and social channels. New work will launch at the end of 2016. "Radisson outlined their desire to stand out within the upscale lodging segment," said John Colasanti, CEO of Solve. "It's an aggressive move by the brand to shake up the category status quo." Radisson has minimal ad spending, with $1.9 million going toward measured media in 2014 and $1.4 million the first nine months of 2015, according to Kantar Media. - MP&A Digital & Advertising
The Tides Inn, Golf, Spa and Marina in Virginia tapped MP&A Digital & Advertising as its regional public relations agency of record. "The Tides Inn offers guests the best of coastal Virginia where tradition meets modernity and we're thrilled the MP&A Digital team is going to elevate us to a new level of awareness in the market," says Tina Newman, vice president of sales and marketing for Enchantment Group, operator of the Tides. "MP&A Digital & Advertising shares our vision and has a long-standing history of delivering results for distinguished resorts, and I am confident they will help the Tides reach new heights among leisure guests and groups." - Current
Following a review that included RFPs from more than 50 agencies, Megabus.com named Current, an Interpublic agency, as its public relations agency of record. Megabus.com, a subsidiary of Coach USA, awarded Current the work, in partnership with sister brand experience agency Jack Morton Worldwide, to develop and execute strategic communications programs and activations. Operating daily service to/from more than 120 major cities, Megabus.com is known for offering $1 seats. The account will be run out of Current's Chicago office under the leadership of Amy Colton, an executive vice president at the agency. "Megabus.com is celebrating 10 years of providing affordable, high quality travel in 2016 across North America," said Linda Burtwistle, chief operating officer and president of Coach USA. "Current, and their partner Jack Morton, are providing a fresh and creative perspective, coupled with strong experience in engaging millennials. We are excited to have them on board as our partner in 2016 and beyond."
