- M&C Saatchi LA
M&C Saatchi LA was named creative agency of record for BMW Motorrad USA, following a review. S3 previously handled the account. The agency will handle digital, print and social media elements to drive brand awareness for the entire range of BMW motorcycle models."We're ecstatic to work with BWM Motorrad USA - it's a brand that engages people who are adventurous and passionate about the style and quality engineering that are signatures of BMW," said Huw Griffith, CEO & Partner of M&C Saatchi LA. "We look forward to expanding visibility and appreciation through our collaboration."
- TBWA\Chiat\Day
TBWA\Chiat\Day was named global B2B agency of record for Intel Corporation, following a three-month pitch process. MRM/McCann previously handled the work. Creative and strategic duties will be split between the agency's Los Angeles and New York offices, with TBWA\London, TBWA\Hakuhodo in Japan, TBWA\Greater China, TBWA\Düsseldorf working on regional market work. Omnicom sister agency Doremus will serve as B2B lead generation partner on the account."Our company strategy is about powering the billions of smart, connected computing devices across the globe," said Kathy Garchow, Intel's director of business marketing strategy. "Our work with TBWA\Chiat\Day will help us better connect how our technology enables our business customers to achieve their success."
Added Erin Riley, president of TBWA\Chiat\Day LA: "We are thrilled to partner with Intel, a brand whose value, influence and pioneering technologies continue to push the boundaries of what's possible."
Intel spent $103.7 million on measured media in 2015 and $31.1 million the first quarter of 2016, according to Kantar Media.
- Good Fortune Collective
Whistler Blackcomb named Vancouver-based Good Fortune Collective as agency of record for Whistler Mountain Bike Park. The agency is charged with handling strategic and creative duties. The account was awarded without a review. Good Fortune Collective previously worked with Whistler Mountain Bike Park on a project basis. This is the first major campaign for Whistler Mountain Bike Park. Work will include print, digital, social and on-mountain elements. Additional agency clients include ABUS Mobile Security, SRAM, Sony Action Cam, RockShox and The Adventure Group. - KBS China
Element Fresh has appointed KBS China as the lead agency for its Vital Tea brand, following a competitive review. The incumbent agency was Australian agency Paper Stone Scissors.Last year the Asian restaurant chain launched Vital Tea as a modern tea-centric cafe designed to compete as an alternative to coffee chains and traditional tea shops. The cafe sells a wide variety of teas, including fresh herbal and flower, lattes and carbonated iced teas. KBS is tasked with raising awareness and enchanting the customer experience and engagement. First work under this new partnership will debut at the end of 2016.
"The thought of helping shape a completely new category of modern tea in China is a rare and unique opportunity," stated Douglas Lin, CEO, KBS China. "Our start-up spirit and innovation-led approach aligned well with Vital's own culture, and we're really looking forward to leveraging a variety of creative approaches to launch and sustain this brand."
This account win follows the recent addition of May Xiao as KBS Shanghai's business director.
- Meredith Xcelerated Marketing and MBMG
Following a review, Sun-Maid Growers Of California tapped Meredith Xcelerated Marketing as its agency of record. First work will include a promotional tie-in to the upcoming movie "Trolls," starring Anna Kendrick and Justin Timberlake. MBMG will handle media duties.
