- Ocean Media
Ocean Media is celebrating its 20th anniversary with the addition of new clients: Proactiv, Betterment, Weebly and Casper."I have worked with Ocean for many years and have had a front row seat to the growth of the agency," said Ben Price, president of ad sales, Discovery Communications. "Today, Ocean Media is one of our largest agency relationships on the West Coast and plays an important role in our national business. The agency continues to attract more and more new clients with its analytics work, and it seems to have a pretty strong track record."
- Barker
Barker was named the agency of record for Legendary Restaurant Brands, parent company to Bennigan's, Bennigan's On The Fly, and Steak and Ale restaurants. The account was awarded after a review that included several undisclosed Dallas-based agencies. Work was previously handled in-house. The agency will handle strategy, creative, promotions, product innovation, social media, franchise development, and media planning and buying duties. Work for Legendary Restaurant Brands began on November 1 ."Bennigan's and Steak and Ale are legendary brands that are relevant, iconic and positioned for accelerated growth," said Paul Mangiamele, chairman and CEO of Legendary Restaurant Brands. "Barker is the ideal partner for us, bringing street-smart strategy and creativity to support our nearly 200 global franchisees. All of us are very keen to launch our new strategic alliance."
- GKV
Following a review, GKV was named media agency of record for Bridgestone Golf."GKV's Challenger Brand philosophy is a great match for Bridgestone Golf. They have superior products on the market today," said Roger Gray, chairman and CEO of GKV. "Our job is to get that message to golfers throughout the country, so they can experience how Bridgestone Makes Golf Easier."
Bridgestone Sports spent $3.5 million on measured media in 2015 and $3 million during the first six months of 2016, according to Kantar Media.
- CTP
Sentient Jet, a Directional Aviation company, tapped Boston-based CTP to develop and launch a new brand campaign promoting the company's record of service, quality and safety. The agency developed a new brand tagline – a more thoughtful way to fly – as part of a print campaign running in New York Times, The Wall Street Journal, Town & Country, Ritz Carlton Magazine, Departures, Aspen Sojourner and Aspen Magazine."As the private aviation industry continues to grow and evolve, it is increasingly important to be able to communicate our brand to our clientele," said Andrew Collins, president and CEO of Sentient Jet. "CTP's masterful rebrand clearly and creatively represents our commitment to service, quality and safety in a way that is very authentic to the brand, its history, and the direction we are headed."
- MAPR/LINKS WorldGroup
MAPR/LINKS WorldGroup added six clients to its roster. Krimston, DAVINCI, Phunware, FlowMotion, CryptoTestament and Lumyer have tapped the agency for various communications projects, including public and social media relations, website development and content development strategy."Our work with these companies continues to strengthen and broaden our technology portfolio of clients," said Doyle Albee, president of MAPR. "We seek engagements with clients that are striving to pioneer change in their industries and all of these clients are driving innovation."
